Better Brochures, Catalogs and Mailing Pieces


Book Description

Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces -The most important decision: positioning and strategy -The fifteen magic rules for better brochures -The layman's guide to better layouts -Ten ways to save money on production -Hotel brochures-fifteen secrets that fill rooms -How to attract more tourists -Promoting theme parks and attractions -What works best in college literature -Brochures to gain members, to advocate, to persuade, to sell -How to do more effective fund-raising literature -Catalogs that sell more-and cost less -How to make mailings more profitable




Experimental Formats


Book Description




Print and Production Finishes for Brochures and Catalogs


Book Description

Print and Production Finishes for Brochures and Catalogs demystifies the production process for graphic designers, enabling them to achieve the best possible work. At some point, every graphic designer is commissioned to design a brochure or catalogue. While other books offer inspiration for design, this book focuses on the materials and finishing techniques needed to create the desired effect for those jobs, exploring their creation from a production and manufacturing point of view. Roger Fawcett-Tang has selected world-class work across all areas, from high fashion to mail order, and reveals the skills and techniques needed to meet any requirement. There’s also an illustrated glossary of materials (both standard and innovative) and processes. From producing the latest aspirational publication to making the mundane look desirable, Print and Production Finishes for Brochures and Catalogs is both an indispensable practical guide and a sourcebook for ideas.




Look at This


Book Description

Printed brochures, catalogs, and multi-page documents form the bedrock of many graphic designers' daily practice. Most printed literature is disposable: todays hot communication document is tomorrow's landfill. But the best brochures, catalogs and documents have a permanence and organic completeness that has become essential in this ephemeral, and increasingly electronic, world of instant communications. This book features the best of contemporary printed literature design. It offers a critical survey of current work by leading practitioners from the U.S., Europe and the Far East. Arranged in a designer-by-designer format and accompanied by interviews, this book offers a complete and informative picture of this popular subject.




Early Modern Catalogues of Imaginary Books


Book Description

For this bilingual (English-French) anthology of early modern fictitious catalogues, selections were made from a multitude of texts, from the genre’s beginnings (Rabelais’s satirical catalogue of the Library of St.-Victor (1532)) to its French and Dutch specimens from around 1700. In thirteen chapters, written by specialists in the field, diverse texts containing fictitious booklists are presented and contextualized. Several of these texts are well known (by authors such as Fischart, Doni, and Le Noble), others – undeservedly – are less known, or even unrecorded. The anthology is preceded by a literary historical and theoretical introduction addressing the parodic and satirical aspects of the genre, and its relationship to other genres: theatre, novel, and pamphlet. Contributors: Helwi Blom, Tobias Bulang, Raphaël Cappellen, Ronnie Ferguson, Dirk Geirnaert, Jelle Koopmans, Marijke Meijer Drees, Claudine Nédelec, Patrizia Pellizzari, Anne-Pascale Pouey-Mounou, Paul J. Smith, and Dirk Werle.




The Catalogue of Shipwrecked Books


Book Description

This impeccably researched and “adventure-packed” (The Washington Post) account of the obsessive quest by Christopher Columbus’s son to create the greatest library in the world is “the stuff of Hollywood blockbusters” (NPR) and offers a vivid picture of Europe on the verge of becoming modern. At the peak of the Age of Exploration, Hernando Colón sailed with his father Christopher Columbus on his final voyage to the New World, a journey that ended in disaster, bloody mutiny, and shipwreck. After Columbus’s death in 1506, eighteen-year-old Hernando sought to continue—and surpass—his father’s campaign to explore the boundaries of the known world by building a library that would collect everything ever printed: a vast holding organized by summaries and catalogues; really, the first ever database for the exploding diversity of written matter as the printing press proliferated across Europe. Hernando traveled extensively and obsessively amassed his collection based on the groundbreaking conviction that a library of universal knowledge should include “all books, in all languages and on all subjects,” even material often dismissed: ballads, erotica, news pamphlets, almanacs, popular images, romances, fables. The loss of part of his collection to another maritime disaster in 1522, set off the final scramble to complete this sublime project, a race against time to realize a vision of near-impossible perfection. “Magnificent…a thrill on almost every page” (The New York Times Book Review), The Catalogue of Shipwrecked Books is a window into sixteenth-century Europe’s information revolution, and a reflection of the passion and intrigues that lie beneath our own insatiable desires to bring order to the world today.




Troy and the Trojan War


Book Description

Proceedings of a symposium held at Bryn Mawr College in 1986. Includes 'Priam's Castle Blazing': A Thousand Years of Trojan Memories' (Emily Vermeule) and 'The Physical Identity of the Trojans' (Lawrence Angel).