Pears Cyclopaedia 1994 - 95


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Pears Cyclopaedia, 1987-88


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Advertising Today and Tomorrow (RLE Advertising)


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Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career. First published in 1974.




Routledge Library Editions: Advertising


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Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of Advertising, this set provides in one place a wealth of important reference sources from a wide range of authors expert in the field.




Pears Cyclopaedia, 1981-82


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Books Magazine


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Longman Companion to Britain Since 1945


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This timely new edition of the Longman Companion to Britain since 1945 (compiled by the series editors themselves) provides a wide-ranging compendium of key facts and figures on British history from the start of the landmark Attlee government in 1945 to the final years of the 1990s. The book embraces all major aspects of British history, government and society, reflecting the massive social, political and economic changes that have transformed the face of Britain since the end of the Second World War. Fully revised and updated, this new edition covers the advent of Tony Blair, the electoral victory of New Labour in 1997 and the major constitutional changes currently underway in Britain. This book will be invaluable to anyone interested in the history and politics of post-war Britain - from students and teachers to party activists and lovers of reader-friendly reference books.







Crux of the Matter


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Autobiography


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Bertrand Russell remains one of the greatest philosophers and most complex and controversial figures of the twentieth century. Here, in this frank, humorous and decidedly charming autobiography, Russell offers readers the story of his life - introducing the people, events and influences that shaped the man he was to become. Originally published in three volumes in the late 1960s, Autobiography by Bertrand Russell is a revealing recollection of a truly extraordinary life written with the vivid freshness and clarity that has made Bertrand Russell's writings so distinctively his own.




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