Selling Today: Partnering to Create Value, Global Edition


Book Description

For courses in Sales and Personal Selling. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this edition prepares students to succeed as members of a new generation of businesspeople. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.




Economics Today


Book Description




Selling Today


Book Description

For the Introductory level course in personal selling, sales, and/or tele-course in selling.Selling Today is a best-selling sales textbook because it integrates the concept of customer value at every step of the selling process. The tenth edition builds on the delivery of customer value by offering time-proven fundamentals and practical practices needed to succeed in today's world of sales and marketing.




Words Their Way


Book Description

"Words Their Way" is a hands-on, developmentally driven approach to word study that illustrates how to integrate and teach children phonics, vocabulary, and spelling skills. This fifth edition features updated activities, expanded coverage of English learners, and emphasis on progress monitoring.




Technical Communication Today


Book Description

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. T echnical Communication Today was written for introduction to technical communication or technical writing courses taught most often in English Departments. Technical Communication Today remains the only text to fully centralize the computer in the technical workplace, presenting how writers use computers throughout their communication process. Writers use their computers to help them think, research, compose, design, and edit. Not only is Technical Communication Today firmly rooted in core rhetorical principles, but the text also presents computers as thinking tools that powerfully influence how we develop, produce, design, and deliver technical documents and presentations. Technical Communication Today speaks to today's students and how they expect to learn information. Instructional narrative is “chunked,” so that readable portions of text are combined with graphics. This presentation facilitate learning, and models the way today’s technical documents should be designed. Additionally, the chunked presentation integrates an awareness of how documents are read—often “raided” by readers seeking the information they need. By mirroring these processes in its content and structure, Technical Communication Today offers readers a higher level of accessibility.




Emergency Care


Book Description

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For courses in emergency medical technician training and emergency medical services. This ISBN is for the bound textbook, which students can rent through their bookstore. A standard in EMS Education for over 35 years - now with a bold, new approach and updated artwork and images For over 35 years, Emergency Care has provided generations of EMT students with the practical information they need to succeed in the classroom and in the field. Using the National EMS Education Standards as a foundation, the text goes beyond the Standards to provide the most current, accurate reflection of EMS practice today. Multiple critical-thinking and decision-based features throughout help students integrate the need-to-know material of the classroom with the reality of being an EMT on the street. The 14th Edition has been updated throughout with the addition of more photos, fine-tuned patient care features, and significant reorganization involving the assessment, treatment, and care of children and older adults. This title is also available digitally via MyLab BRADY , which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed.




Astronomy Today


Book Description

With Astronomy Today, Seventh Edition, trusted authors Eric Chaisson and Steve McMillan communicate their excitement about astronomy and awaken you to the universe around you. The text emphasizes critical thinking and visualization, and it focuses on the process of scientific discovery, making “how we know what we know” an integral part of the text. The revised edition has been thoroughly updated with the latest astronomical discoveries and theories, and it has been streamlined to keep you focused on the essentials and to develop an understanding of the “big picture.” Alternate Versions Astronomy Today, Volume 1: The Solar System, Seventh Edition—Focuses primarily on planetary coverage for a 1-term course. Includes Chapters 1-16, 28. Astronomy Today, Volume 2: Stars and Galaxies, Seventh Edition—Focuses primarily on stars and stellar evolution for a 1-term course. Includes Chapters 1-5 and 16-28.




Selling and Sales Management


Book Description




Business Mathematics


Book Description

"The fifteenth edition of Business Mathematics has been significantly revised to update the text, improve the discussions, and make the material more relevant to students. The focus on real-world applications has been sharpened. A different well-known company is highlighted at the beginning of each chapter and used throughout the chapter in examples, discussions, exercises, and a case at the end. Each chapter ends with two business application cases that will help students integrate concepts from the chapter. This edition is full of data, examples, graphs, photographs, and news clippings that will help students understand the relevance of the material as it teaches them to interpret data and information. A global perspective is emphasized through examples and exercises that highlight issues in other countries. This book shows students how to use math to solve a wide variety of problems in business and also within families. Primary goals are to develop students' understanding of business, increase their ability to figure out how to work many different kinds of business problems, and motivate them using many actual business applications to which they can relate"--




Supervision Today!


Book Description

Appropriate for Supervision, Supervision Management, and Intro to Management. Supervision Today has earned a reputation of being the one of the most effective supervision books because it blends traditional and contemporary topics, as well as theories and experiential skills. Offering a three-tier learning system, it focuses on building readers' knowledge, improving their comprehension and applying concepts directly to skill development. Known for its lively tone and four-color design, it captures the latest in supervision literature and includes cases to invigorate any lecture. This edition includes new information on contingent workforces, entrepreneurship, employee theft, work/life balance, IM, texting, and workplace diversity.