The Case Against Reality: Why Evolution Hid the Truth from Our Eyes


Book Description

Can we trust our senses to tell us the truth? Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. From examining why fashion designers create clothes that give the illusion of a more “attractive” body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.




The Cure for Stupidity


Book Description

You see stupidity everywhere. This book can fix that. This book will change your life. Every day you're driven nuts by the people around you making common sense errors and irrational decisions. Imagine what life would look like if you didn't have to waste time and energy dealing with stubborn, clueless, argumentative, defensive, or apathetic coworkers! Thank goodness Eric Bailey translates decades of brain science research into every-day language, helping you break through common communication barriers that will improve every relationship in your life. Whether you work in the executive suite or on the front-line, this book will teach you how to cure the stupidity all around you.




Perception


Book Description

A groundbreaking popular psychology book that explores the deep connection between our body and our brain. Over decades of study, University of Virginia psychologist Dennis Proffitt has shown that we are each living our own personal version of Gulliver’s Travels, where the size and shape of the things we see are scaled to the size of our bodies, and our ability to interact with them. Stairs look less steep as dieters lose weight, baseballs grow bigger the better players hit, hills look less daunting if you’re standing next to a close friend, and learning happens faster when you can talk with your hands. Written with journalist Drake Baer, Perception marries academic rigor with mainstream accessibility. The research presented and the personalities profiled will show what it means to not only have, but be, your unique human body. The positive ramifications of viewing ourselves from this embodied perspective include greater athletic, academic, and professional achievement, more nourishing relationships, and greater personal well-being. The better we can understand what our bodies are—what they excel at, what they need, what they must avoid—the better we can live our lives.




Real Leaders Don't Follow


Book Description

Leaders Lead. Followers Follow. You Can't Do Both. Acknowledging the great irony that most of today's inspiring entrepreneurs are following the crowd instead of doing what innovative leaders like Richard Branson, Mark Zuckerberg, and Elon Musk did to become successful, Silicon Valley management consultant Steve Tobak delivers some truth: Nobody ever made it big by doing what everyone else is doing. Drawing upon decades of personal experience with hundreds of accomplished entrepreneurs, CEOs, and venture capitalists, Tobak provides a unique perspective on today's technology revolution, exposes popular myths that masquerade as common wisdom and shows you what it takes to become a successful entrepreneur and an exceptional business leaders in today's highly competitive world.




Making Sense of Reality


Book Description

What is reality and how do we make sense of it in everyday life? Why do some realities seem more real than others, and what of seemingly contradictory and multiple realities? This book considers reality as we represent, perceive and experience it. It suggests that the realities we take as ‘real’ are the result of real-time, situated practices that draw on and draw together many things - technologies and objects, people, gestures, meanings and media. Examining these practices illuminates reality (or rather our sense of it) as always ‘virtually real’, that is simplified and artfully produced. This examination also shows us how the sense of reality that we make is nonetheless real in its consequences. Making Sense of Reality offers students and educators a guide to analysing social life. It develops a performance-based perspective (‘doing things with’) that highlights the ever-revised dimension of realities and links this perspective to a focus on object-relations and an ecological model of culture-in-action.




Deviate


Book Description

Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate. Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world. With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.




Phenomenology of Perception


Book Description

Buddhist philosophy of Anicca (impermanence), Dukkha (suffering), and




Train Your Mind for Athletic Success


Book Description

Much too often, the mental aspect of sport performance is overlooked. While all top athletes are in outstanding physical condition and technically exceptional, mental preparation is often what separates the best from the rest. This is just as true for young athletes as it is for pros and Olympians. And even though relatively few athletes will ever reach the top of their sport, the attitudes and life lessons learned from mental training—such as motivation, confidence, focus, perseverance, and resilience—will serve them well in all aspects of their lives. In Train Your Mind for Athletic Success: Mental Preparation to Achieve Your Sports Goals, Dr. Jim Taylor uses his own elite athletic experience and decades of working with some of the world’s best athletes to provide competitors of every ability with insights, practical exercises, and tools they can use to be mentally prepared when it really counts. His Prime Sport System explores the attitudes that lay the foundation for athletic success, the mental obstacles that can hold athletes back, the preparations they must take, the mental muscles they should strengthen, and the mental tools they need to fine tune their competitive performances. Most importantly, Dr. Taylor shows athletes practical strategies they can use to become mentally strong so they can perform their best when it matters most. Train Your Mind for Athletic Success goes well beyond the typical mental skills that are discussed in other mental training books. Readers will not only learn why mental preparation is so important to athletic success, but also where they personally are in each area thanks to brief mental assessments in each section of the book. In addition, each chapter includes exercises to show athletes how to incorporate mental training directly into their overall sport training regimen. The most comprehensive and in-depth book on mental preparation for athletes available, Train Your Mind for Athletic Success is an essential read for athletes, coaches, and parents.




Social Perception and Social Reality


Book Description

This title contests the received wisdom in the field of social psychology that suggests that social perception and judgment are generally flawed, biased, and powerfully self-fulfilling.




Sh*t Sandwich


Book Description

No one succeeds without sacrifice... can we all agree on that? The problem is that most every book on the subject of success misses the big picture by ignoring all the little pictures. Think about it; while there have been plenty of books that claim to help anyone achieve the near impossible - like wealth beyond their wildest dreams - the fact is that most everyone on the planet has their sights set on something a little more realistic (and way more rewarding). That is, their goal is simply to live a great life. Living a great life is the epitome of success... can we all agree on that? Great! Based on the two axioms we've all agreed on: Living a great life is what we all want, and living a great life takes sacrifice. The interesting thing about sacrifice is that it's not the huge, bold, public sacrifices one makes in life that drive the most success; but rather the small, seemingly insignificant sacrifices we make (or avoid) every single day that have the greatest positive (or negative) impact on our life and the lives of those around us. I call these shit sandwiches. All successful people ate shit sandwiches to get where they are today. In fact, the more successful they are the more shit sandwiches they ate. The funny thing about shit sandwiches, however, is that the more successful you become, the more shit sandwiches you have to eat to stay there. Shit sandwiches are those little sacrifices, hardships, or unpleasantness we undertake every day to achieve some common or personal good; and everyone who wants to succeed eats them. As you'll read in this book, great employees eat a lot of shit sandwiches. Great leaders eat a lot of shit sandwiches. Great husbands, wives, brothers, sisters, mothers, fathers, boyfriends and girlfriends all eat a lot of shit sandwiches. Successful people - in work or in play - all eat their share shit sandwiches. Are you ready to start eating your share?