Periodismo de marcas
Author : Carlos J. Campo
Publisher :
Page : 277 pages
File Size : 45,83 MB
Release : 2015
Category :
ISBN : 9788490649282
Periodismo de marcas
Author : Carlos J. Campo
Publisher : Editorial UOC
Page : 251 pages
File Size : 34,26 MB
Release : 2016-06-30
Category : Language Arts & Disciplines
ISBN : 8490649316
Book Description
El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.
Contenido para convencer: Curso General de Estrategia de Contenidos
Author : Carlos Javier Campo Maseda
Publisher : Carlos Javier Campo Maseda
Page : 540 pages
File Size : 38,9 MB
Release : 2021-09-06
Category : Business & Economics
ISBN : 9788409332007
Book Description
El Curso General reúne los conocimientos que cualquier Responsable de Contenidos debe poseer para adoptar las mejores decisiones en un entorno de incertidumbre. Logrará comunicar mejor, logrando mayores beneficios comunicativos y empresariales, y con menores costes. Lo hará sin errores. Conociendo los fundamentos teóricos del contenido, eliminará los criterios intuitivos y los ejercicios de prueba y error. Conociendo los instrumentos del estratega, ganará tiempo. Y conociendo los efectos de cada operación con contenidos, acertará siempre. Pensado para que cualquier profesional del contenido pueda sacar provecho de él -especialmente los estrategas de contenidos in-house que se formen universitariamente- el Curso se estructura en 24 lecciones repartidas en cinco capítulos: los conceptos esenciales, las diferencias con otras disciplinas comunicativas, el comportamiento de los mensajes en las operaciones con contenido, las herramientas del estratega y la perspectiva económica de una Estrategia de Contenidos. Contiene, además, 46 gráficos y 9 tablas sinópticas y correspondientes a modelos operativos. Porque de lo que se trata es de que el contenido sea eficaz, económicamente sostenible y, sobre todo, capaz de convencer.
Media and Information Literacy and Intercultural Dialogue
Author : Ulla Carlsson
Publisher :
Page : 0 pages
File Size : 36,48 MB
Release : 2013
Category : Information literacy
ISBN : 9789186523640
Book Description
Entrepreneurship and the Community
Author : Vanessa Ratten
Publisher : Springer Nature
Page : 176 pages
File Size : 25,71 MB
Release : 2019-08-26
Category : Business & Economics
ISBN : 3030236048
Book Description
Entrepreneurship is the result of various contextual factors in the community, which are shaped by social challenges and business needs. Recent research efforts have focused on the dynamics of communities and how they facilitate entrepreneurship among a diverse group of people and organizations. This book highlights research on the importance of communities and their role in providing an entrepreneurial ecosystem that promotes innovation and business activities. Adopting a multidisciplinary perspective, it explores what it takes to create an entrepreneurial community that fosters creativity. Sharing valuable insights, it will enhance readers’ understanding of how entrepreneurship is formed by and exists in communities.
Business Solutions for the Global Poor
Author : V. Kashturi Rangan
Publisher : John Wiley & Sons
Page : 455 pages
File Size : 26,66 MB
Release : 2007-02-03
Category : Business & Economics
ISBN : 0787988545
Book Description
Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.
Foundations of Intelligent Systems
Author : Ning Zhong
Publisher : Springer
Page : 721 pages
File Size : 31,19 MB
Release : 2003-10-22
Category : Computers
ISBN : 354039592X
Book Description
This volume contains the papers selected for presentation at the 14th International Symposium on Methodologies for Intelligent Systems, ISMIS 2003, held in Maebashi City, Japan, 28–31 October, 2003. The symposium was organized by the Maebashi Institute of Technology in co-operation with the Japanese Society for Artificial Intelligence. It was sponsored by the Maebashi Institute of Technology, Maebashi Convention Bureau, Maebashi City Government, Gunma Prefecture Government, US AFOSR/AOARD, the Web Intelligence Consortium (Japan), Gunma Information Service Industry Association, and Ryomo Systems Co., Ltd. ISMIS is a conference series that was started in 1986 in Knoxville, Tennessee. Since then it has been held in Charlotte (North Carolina), Knoxville (Tennessee), Turin (Italy), Trondheim (Norway), Warsaw (Poland), Zakopane (Poland), and Lyon (France). The program committee selected the following major areas for ISMIS 2003: active media human-computer interaction, autonomic and evolutionary computation, intelligent agent technology, intelligent information retrieval, intelligent information systems, knowledge representation and integration, knowledge discovery and data mining, logic for artificial intelligence, soft computing, and Web intelligence.
Conscious Capitalism, With a New Preface by the Authors
Author : John Mackey
Publisher : Harvard Business Review Press
Page : 368 pages
File Size : 27,29 MB
Release : 2014-01-07
Category : Business & Economics
ISBN : 1625271751
Book Description
The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment. Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.
Marxism and Literary Criticism
Author : Terry Eagleton
Publisher : Univ of California Press
Page : 100 pages
File Size : 44,63 MB
Release : 1976-08-16
Category : Literary Criticism
ISBN : 9780520032439
Book Description
"Far and away the best short introduction to Marxist criticism (both history and problems) which I have seen."--Fredric R. Jameson "Terry Eagleton is that rare bird among literary critics--a real writer."--Colin McCabe, The Guardian
Engaging People in Sustainability
Author : Daniella Tilbury
Publisher : IUCN
Page : 152 pages
File Size : 18,55 MB
Release : 2004
Category : Business & Economics
ISBN : 9782831708232
Book Description
The book is based on the exchange of professional experiences which featured in an IUCN CEC workshop in August 2002. Practitioners from around the world shared their models of good practice and explored the challenges involved in engaging people in sustainability. The difficulties facing practitioners vary between country and context but some challenges are universal: A lack of clarity in communicating what is meant by sustainable development; An ambition to educate everyone to bring about a global citizenship; Social, organisational or institutional factors constrain change to sustainable development, yet there is an emphasis on formal education, and community educators do not receive the same support; A lack of balance in addressing the integration of environmental, social and economic dimensions leading to an interpretation that ESD is mainly about environment and conservation issues; New learning (rather than teaching) approaches are called for to promote more debate in society. Yet, few are trained or experienced in these new approaches. Practitioners need support to explore new ways of promoting learning. [Foreword, ed].
