Personal Influence


Book Description

First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.




Exploring the Influence of Personal Values and Cultures in the Workplace


Book Description

The shifting influence of growing organizational cultures and individual standards has caused significant changes to modern organizations. By creating a better understanding of these influences, the quality of organizations can be improved. Exploring the Influence of Personal Values and Cultures in the Workplace is a pivotal reference source for the latest research on how culture and personal values shape and influence employees’ actions, behaviors, and leadership styles. Featuring extensive coverage on relevant areas such as psychological health, career management, and job satisfaction, this publication is an ideal resource for practitioners, professionals, managers, and researchers seeking innovative perspectives on the impact of personal values and cultures in the workplace.




On Personal Influence


Book Description







A Monk Swimming


Book Description

In this “irresistible memoir that’s equal parts pathos and belly laughs,” the Irish American writer and actor shares stories from his first decade in the US (People). Malachy McCourt left behind a childhood of poverty and painful memories of his father and mother in Limerick, Ireland, when he followed his brother, Frank, to America in 1952. In A Monk Swimming, McCourt recounts the decade that followed. With not much to his name other than his sharp wit and knack for storytelling, McCourt was unsure what he would do after arriving in New York City. He worked as a longshoreman on the Brooklyn docks, became the first celebrity bartender in a Manhattan saloon, performed on stage with the Irish Players, and told tales to Jack Paar on The Tonight Show. Although McCourt gained success, money, women, and, eventually, children of his own, he still carried memories of the past with him. So, he fled again. He found himself in the Manhattan Detention Complex, otherwise known as the Tombs. He was arrested several times: poolside in Beverly Hills, in Zurich with gold-smugglers, and again in Calcutta with sex workers. McCourt’s journey also took him to Paris, Rome, and even Limerick again, until finally he was forced to grapple with his past. “[A] funny, oddly winning book.” —The New York Times “A rollicking good read that, as the Irish say, would make a dead man laugh.” —The Philadelphia Inquirer “A triumphant tale. . . . You will find yourself laughing through the tears.” —Newsday “Howlingly funny.” —Atlanta Journal-Constitution “Build[s] on the story of the McCourts’ early life so dazzlingly told in Angela’s Ashes by his brother Frank.” —Thomas Keneally, author of the international bestseller Schindler’s List




The Language of Influence and Personal Power


Book Description

"Your behaviors are you brand." What story are you telling? The Language of Influence & Personal Power is an anthology of actionable, thought provoking nuggets you can translate to every day life in business and personal interactions. It will leave an imprint on your mind, and impact the way you approach life, to direct your thoughts on leadership. In this book of quotes, author, Scott Hagan, shares insight of how to overcome obstacles and limitations we put on ourselves to live a life of positive influence. Every quote will leave you in anticipation for the next one, and linger with you long after you turn the page. Scott's teachings and writings on leadership have been used by executives of Fortune 500 companies, professional and college athletes and coaches, politicians, business leaders around the globe, members of the U.S Special Forces, and educators to inspire and influence today and tomorrow's leaders.




The Power of Your Personal Impact


Book Description

Make the Most of Your Opportunities to Build Others Up You don’t need to be big or bold to impact those around you. By recognizing your ability to be a positive influence, you unlock your power to change lives for the better. With more than 3 million copies of his books in print, bestselling author Stan Toler is a trusted voice on leadership and making a difference. In The Power of Your Personal Impact, Stan examines how you can profoundly change the world you live in. This book will help you… develop a vision and purpose for your future discover ways to motivate others using kindness and compassion encourage people to achieve greatness in their own lives Your words, actions, and attitudes hold the strength to leave a lasting impression. The Power of Your Personal Impact will help you understand how to make the most of your gifts as you use them to inspire others.




How to Win Friends and Influence People


Book Description

You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.




Habitudes, the Art of Connecting with Others (A Faith Based Resource)


Book Description

Book one begins this series with the subject of self-leadership. This addition to the series covers the art of connecting with others. It covers principles that deal with humilty and servanthood, encouraging and building trust, listening and communication.HABITUDES is a breakthrough way to teach leadership principles, to a post-modern student. Loaded with thirteen images, this book in the series captures the art of leading others.Full color photographs throughout the book make it a keeper for students to use and to teach from after they have gone through it.Today's student is EPIC: Experiential, Participatory, Image- driven and Connected. See how "Habitudes" enables you to teach leadership in groups in an experiential and memorable way: using pictures and exercises.very one of us influences those around us.




Impersonal Influence


Book Description

People's perceptions of the attitudes and experiences of mass collectives are an increasingly important force in contemporary political life. In Impersonal Influence, Mutz goes beyond simply providing examples of how impersonal influence matters in the political process to provide a micro-level understanding of why information about distant and impersonal others often influence people's political attitudes and behaviors. Impersonal Influence is worthy of attention both from the standpoint of its impact on contemporary politics, and because of its potential to expand the boundaries of our understanding of social influence processes, and media's relation to them. The book's conclusions do not exonerate media from the effects of inaccurate portrayals of collective experience or opinion, but they suggest that the ways in which people are influenced by these perceptions are in themselves, not so much deleterious to democracy as absolutely necessary to promoting accountability in a large scale society.