Author : Richard Bandler
Publisher :
Page : 0 pages
File Size : 25,14 MB
Release : 1996
Category : Neurolinguistic programming
ISBN : 9780916990367
"This book covers everything from the beginning of the sales process through the close. Using the everyday human communication factors that are present in every situation imaginable, you can learn to take these factors to engineer your sales approach on-the-fly, as each situation deserves. With so many available sales ideas out there, none of them address the simple, basic and powerful techniques you can learn from this book." -- BOOK JACEKT.
Author : Jay A. Conger
Publisher : Harvard Business Review Press
Page : 81 pages
File Size : 36,99 MB
Release : 2008-09-08
Category : Business & Economics
ISBN : 1633691020
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author : Richard Bandler
Publisher : Simon and Schuster
Page : 361 pages
File Size : 26,18 MB
Release : 2010-01-01
Category : Self-Help
ISBN : 0757397751
This wonderful book is for anyone interested in making their life significantly better. It is a goldmine of insights and techniques from one of the greatest geniuses of personal change. As you use the techniques in this book, you will exponentially increase your ability to make dramatic life-enhancing differences. It is by far one of the most entertaining and professionally stimulating books I have read. It will change your life!"--Paul McKenna, Ph.D, author of I Can Make You Thin and host of The Learning Channel's I Can Make You More than thirty years ago, Richard Bandler set out to discover how some therapists managed to effect startling change with their clients, while others were arguing about theories as their face patients waited in vain for help. Now widely regarded as the world's greatest hypnotist, Richard Bandler observed and developed patterns which became the foundation of neuro-linguistic programming (NLP), arguably one of the most profoundly effective approaches for self-development and change. Since coauthoring the internationally influential books, The Structure of Magic Volume 1, and Patterns of the Hypnotic Techniques of Milton Erickson, M.D. Volume 1, Bandler has traveled the world, honing his skills and helping people solve problems and achieve goals when other "experts" have been unable to help. Richard Bandler's Guide to TRANCE-formation, he returns to his roots: hypnotic phenomena, trancework, and altered states to provide a highly compelling prescription for personal change. According to Bandler, "trance" is at the very foundation of human experience. People are not simply in or out of trance, but are moving from one trance to another. They have their work trances, their relationship trances, their driving trances, and their parenting trances. Some of these states are useful and appropriate; others are not. With his signature wit and contrarian approach to therapy, Bandler shows how anyone can reset or reprogram problem behaviors to desired alternatives, with lasting and life-altering results. Peppered with case studies and more than thirty exercises, Richard Bandler's Guide to TRANCE-formation, is an intriguing, engaging, and often amusing, read for anyone, whether they are new to NLP, want to further their NLP training, or simply want to make a positive difference in their own lives.
Author : T W Duerig
Publisher : Butterworth-Heinemann
Page : 512 pages
File Size : 26,40 MB
Release : 2013-10-22
Category : Technology & Engineering
ISBN : 1483144755
Engineering Aspects of Shape Memory Alloys provides an understanding of shape memory by defining terms, properties, and applications. It includes tutorials, overviews, and specific design examples—all written with the intention of minimizing the science and maximizing the engineering aspects. Although the individual chapters have been written by many different authors, each one of the best in their fields, the overall tone and intent of the book is not that of a proceedings, but that of a textbook. The book consists of five parts. Part I deals with the mechanism of shape memory and the alloys that exhibit the effect. It also defines many essential terms that will be used in later parts. Part II deals primarily with constrained recovery, but to some extent with free recovery. There is an introductory paper which defines terms and principles, then several specific examples of products based on constrained recovery. Both Parts III and IV deal with actuators. Part III introduces engineering principles while Part IV presents several of the specific examples. Finally, Part V deals with superelasticity, with an introductory paper and then several specific examples of product engineering.
Author : Richard Bandler
Publisher : Moab, Utah : Real People Press
Page : 194 pages
File Size : 23,55 MB
Release : 1979-01-01
Category : Body language
ISBN : 9780911226195
Author : Dorothy A. Winsor
Publisher : Routledge
Page : 133 pages
File Size : 35,68 MB
Release : 2013-11-05
Category : Language Arts & Disciplines
ISBN : 1136687769
Comprised of a study spanning over five years, this text looks at four engineering co-op students as they write at work. Since the contributors have a foot in both worlds -- work and school -- the book should appeal to people who are interested in how students learn to write as well as people who are interested in what writing at work is like. Primarily concerned with whether engineers see their writing as rhetorical or persuasive, the study attempts to describe the students' changing understanding of what it is they do when they write. Two features of engineering practice that have particular impact on the extent to which engineers recognize persuasion are identified: * a reverence for data, and * the hierarchical structure of the organizations in which engineering is most commonly done. Both of these features discourage an open recognition of persuasion. Finally, the study shows that the four co-op students learned most of what they knew about writing at work by engaging in situated practice in the workplace, rather than by attending formal classes.
Author : B.J. Fogg
Publisher : Elsevier
Page : 311 pages
File Size : 45,80 MB
Release : 2003-01-04
Category : Computers
ISBN : 0080479944
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.* Filled with key term definitions in persuasive computing*Provides frameworks for understanding this domain*Describes real examples of persuasive technologies
Author : Kip Knight
Publisher :
Page : 244 pages
File Size : 32,57 MB
Release : 2019-06-15
Category :
ISBN : 9780999662342
Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations. Crafting Persuasion describes the ABCDE model (audience, behavior, content, delivery and evaluation) in a step by step guide that is as important to storytelling as the 4 P's are to marketing. It is a model that works in any setting. Whether you are an engineer running a start-up or an NGO trying to sway public opinion or a CEO evaluating a marketing plan or a government officer charged with communicating a critical message or policy, this book is for you. The strategic principles of Crafting Persuasion have been taught over the past decade at the U.S. State Department and other leading organizations. It is designed for those who have the responsibility to persuade an audience, but never had any formal training on how to do this. It is filled with real world examples from the business and non-profit worlds, along with an enlightening companion website (www.craftingpersuasion.com). So, regardless of your communication challenge, Crafting Persuasion will show you how to create a communication strategy to win over audiences and reach your personal and professional goals.
Author : Jason Harris
Publisher : Hachette UK
Page : 250 pages
File Size : 11,54 MB
Release : 2019-09-12
Category : Business & Economics
ISBN : 1529304172
The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn't a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn't about facts and argument. It's all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game. Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive, including Earning respect through collaboration Becoming the person others want to be around Practicing generosity through gestures big and small Persuasion today is about personal excellence, sharing the stage, and respecting other people's motivations. In The Soulful Art of Persuasion, Jason Harris shows us the way.
Author : Rintu Basu
Publisher : Book Shaker
Page : 208 pages
File Size : 17,71 MB
Release : 2011
Category : Business & Economics
ISBN : 9781905430857
Despite what HR Departments want you to believe, the best person does not always get the job. The people that succeed are those who know how to press the company hot buttons and present a hypnotically desirable front in the interview. This book will show how to accomplish that.
