Health Care Market Strategy


Book Description

Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.




Plan Of Action


Book Description

A practical guide and compass to creating a life with purpose, full of timeless wisdom from a successful agriculture CEO and leader who navigated his own transitions toward action with meaning. Most people live with no plan until they come to a day when they question everything. Money, status, power . . . suddenly all pale in comparison to the need for meaning. At that point, getting a plan is everything. Randy Linville was CEO of a global company when he came to his struggle between money and meaning. This is the story of what he learned on the road to true purpose and satisfaction. Don’t expect a typical CEO memoir. Plan of Action is less about Linville’s career than the accumulated wisdom that got him through it and is taking him beyond. From a front-row seat in the business world, and with spiritual insight that transcends business, readers of Plan of Action gain practical wisdom in a refreshing perspective. Linville reveals how a Kansas farmer’s son became CEO of a global company . . . and a cynic became a believer. Plan of Action chapters form four sections: Reboot, Resolve, Respond, and Recharge: REBOOT Dream Again: An End to Smoldering Discontentment Learn to Pray: This Day and in Eternity Innovate: Old Steps, New Dance RESOLVE Choose: God’s Will and Your Call Be Intentional: In Writing Focus: Right Work, Right Time RESPOND Go Together: The Outsized Power of Shared Purpose Be Bold: Do Things That Take Your Breath Away Master the Daily: Readiness is Stewardship RECHARGE Pause to Advance: Look, Listen, Rest Pay Wisdom Forward: Leave More Than Silence Practice Gratitude: Of Masters, Mentors, and Peers Plan of Action is ideal for college graduates just beginning their careers and for the mid-career executive wanting purpose-filled work. Christian business leaders, pastors, ministry leaders, life coaches, and career counselors will all find Plan of Action a helpful resource for themselves—and for the colleagues, students, mentees, and friends they counsel. Plan of Action is an indispensable compass—a guidebook of leading voices and hard-won markers on the road to dreams that come true and stay that way.




Goal Setting


Book Description

Why is it that some people consistently seem to get more done than others? The answer is that they know how to set specific, achievable goals for themselves...and then follow through on them. This revised and updated edition of Goal Setting features worksheets, quizzes, and other practical tools, giving readers powerful techniques they can use to set a goal, make a plan, and acquire the resources and power necessary to achieve their objective. The book shows readers how to:act upon their objectives in a precise, targeted way • recognize obstacles and overcome them • become more assertive • change counterproductive behavior • establish priorities • make the most of their timeAchieving goals takes hard work and discipline. This expanded edition of Goal Setting gives readers the tools and techniques to accomplish anything.




Local Climate Action Planning


Book Description

Climate change is a global problem, but the problem begins locally. Cities consume 75% of the world's energy and emit 80% of the world's greenhouse gases. Changing the way we build and operate our cities can have major effects on greenhouse gas emissions. Fortunately, communities across the U.S. are responding to the climate change problem by making plans that assess their contribution to greenhouse gas emissions and specify actions they will take to reduce these emissions. This is the first book designed to help planners, municipal staff and officials, citizens and others working at local levels to develop Climate Action Plans. CAPs are strategic plans that establish policies and programs for mitigating a community's greenhouse gas (GHGs) emissions. They typically focus on transportation, energy use, and solid waste, and often differentiate between community-wide actions and municipal agency actions. CAPs are usually based on GHG emissions inventories, which indentify the sources of emissions from the community and quantify the amounts. Additionally, many CAPs include a section addressing adaptation-how the community will respond to the impacts of climate change on the community, such as increased flooding, extended drought, or sea level rise. With examples drawn from actual plans, Local Climate Action Planning guides preparers of CAPs through the entire plan development process, identifying the key considerations and choices that must be made in order to assure that a plan is both workable and effective.




Strategy-in-Action


Book Description

The meltdown of stalwart companies from AIG to JAL to Lehman and government crises from Greece to Spain make it abundantly clear: With economic uncertainty and rapid innovation, empowered consumers and free agents, and the constant pressure to be faster, better and cheaper, the established wisdom on strategic planning works no more. Once hailed as “brilliant” by experts, it is the very approach that got so many companies into the mess in the first place. This path-breaking book shows how successful organizations of all stripes transformed their strategy paradigm based on Strategy-In-Action and the power of human capital: standing in the future, listening for vital intelligence in far-flung locations, giving voice to dissenting views, maximizing ownership by stakeholders, especially implementers, getting quick wins and screening out losers quickly in the action. Above all, successful companies of all sizes have ended the long-standing divorce of strategy—hatched by a select few behind closed doors—from action, the supreme test of strategy. Dr. Thomas D. Zweifel, strategy and performance expert, gamechanger and author of seven leadership books such as "Communicate or Die," "Culture Clash 2," "Leadership in 100 Days" and the award-winning "The Rabbi and the CEO," has teamed up with Edward J. Borey, CEO, corporate strategist and turnaround guru. Together, they bring to bear their combined half-century experience in innovating strategy design and execution at Fortune 500, midsize enterprises and startups as well as large public-sector and UN agencies. The result: a turn-key methodology for senior managers who need adaptive and people-centered strategy that yields quick wins and stands the test of time.




Climate Action Planning


Book Description

Climate change continues to impact our health and safety, the economy, and natural systems. With climate-related protections and programs under attack at the federal level, it is critical for cities to address climate impacts locally. Every day there are new examples of cities approaching the challenge of climate change in creative and innovative ways—from rethinking transportation, to greening city buildings, to protecting against sea-level rise. Climate Action Planning is designed to help planners, municipal staff and officials, citizens and others working at local levels to develop and implement plans to mitigate a community's greenhouse gas emissions and increase the resilience of communities against climate change impacts. This fully revised and expanded edition goes well beyond climate action plans to examine the mix of policy and planning instruments available to every community. Boswell, Greve, and Seale also look at process and communication: How does a community bring diverse voices to the table? What do recent examples and research tell us about successful communication strategies? Climate Action Planning brings in new examples of implemented projects to highlight what has worked and the challenges that remain. A completely new chapter on vulnerability assessment will help each community to identify their greatest risks and opportunities. Sections on land use and transportation have been expanded to reflect their growing contribution to greenhouse gas emissions. The guidance in the book is put in context of international, national, and state mandates and goals. Climate Action Planning is the most comprehensive book on the state of the art, science, and practice of local climate action planning. It should be a first stop for any local government interested in addressing climate change.




The 100 Day Action Plan to Save the Planet


Book Description

When the 44th President of the United States is elected, he will face urgent crises on three major fronts: the American economy, the wars in Iraq and Afghanistan, and the growing threat to the world environment caused by climate change. This short, powerful book shows the way forward: a clear action plan for the new President's first 100 days, that if implemented will set America on course for dynamic job creation and economic growth, reduce our conflicted dependence on foreign oil, and produce energy that is green, affordable, and renewable. Backed by sound science and based on the best ideas of America's experts, The 100 Day Action Plan to Save the Planet outlines practical steps that include: *Launch a "clean energy surge" and create a powerful new workforce of green manufacturing, supply, technology, management, and support jobs. *End carbon subsidies that make fossil fuels much cheaper than their actual cost. *Create a market by requiring all federal buildings, facilities, and transportation to be fueled by renewable green energy. *Reward innovation and early adoption of renewable energy in the private sector. * Work constructively with other nations for global solutions to the climate crisis. It's not too late; climate change can be dramatically reversed. Green energy is the key to America's economic strength and independence—but the nation needs the president to act boldly and decisively, just as Franklin Delano Roosevelt did in his first 100 days in office, during a time of similar urgency.




The DASH Diet Action Plan


Book Description

The DASH Diet Action Plan is the user-friendly teaching guide to the DASH diet. Initially, many people find it difficult to follow the DASH diet. This book makes it simple to understand and put into practice. The book makes it easy to lose weight with the DASH diet, and it has realistic ways to add exercise. Although the book was not intended to be an aggressive weight loss book, people are writing to say that they have surprised themselves by finding it easy to lose weight following the plan! Many people find the DASH diet to be hard to implement and sustain in a hectic lifestyle. The average American gets 2 - 3 servings of fruits and vegetables combined each day, so following the DASH diet may seem daunting. The DASH Diet Action Plan book is designed to help you with more than just "what" is involved with the DASH diet, it also shows you "how." How to follow the DASH diet in restaurants, how to lose weight, how to make over your kitchen to make it easy to follow your plan, how to fit in exercise, how to reduce salt intake, how to add vegetables even if you "hate" vegetables. And the book helps you make your own personal plan with specific steps you will take to fit the DASH diet into your daily routine. Our readers say that this is the best DASH diet book! Your step-by-step plan will include: setting your goals for blood pressure and cholesterol, determining the calorie-level you need for maintenance or weight loss, developing meal plans, developing a realistic exercise plan, adjusting the DASH diet to accommodate other health problems, choosing the key DASH diet foods, reading food labels, and learning how to incorporate more vegetables in your diet, and setting up your kitchen to make it easy to stay on track. This book was written by a registered dietitian who is experienced in helping people make sustainable behavior changes, and make healthy eating part of their real lives. She knows that people need flexibility and options to choose different approaches, since not everyone has the time or the interest in cooking or making drastic changes in how they eat. The book incorporates tools that will help you plan the specific steps you will take to adopt the DASH diet. Research shows that people who make concrete plans are more likely to be successful with adopting new health behavior. This should improve your ability to lower your blood pressure (and cholesterol), without medication.




Designology


Book Description

The more complex a human action is, the greater the need to formulate a plan of action, devise a method of implementation, and evaluate its execution. Such preparation is called design or planning, and can be defined as a conceptual preparation for action. Design and planning by themselves are so complex and important that they need informed preparation, which calls for systematic designological studies. This volume brings together original contributions of researchers and practitioners in design theory, design research, and design studies. Its main purpose is to highlight the possibilities of the discipline of designology. Doing and thinking, or thinking and doing, whatever the order, are intertwined. That is why praxiology, the science of action, defines design as a conceptual preparation of action. Included here are contributions from Jack Brzezinski, Eduardo Corte-Real, Nigel Cross, Michel Faucheux, Joelle Forest, Wojciech W. Gasparski, Ioannes B. Kapelouzos, Thorbjoern Mann, Tom Maver, Tarkko Oksala, Tufan Orel, Sevil Saryldz, and Ladislav Tondl. Designology is the latest volume in Transaction's highly regarded Praxiology series.




The Routledge Handbook of Institutions and Planning in Action


Book Description

The Routledge Handbook of Institutions and Planning in Action contains a selection of 25 chapters prepared by specialized international scholars of urban planning and urban studies focusing on the question of how institutional innovation occurs in practices of action. The contributors share expertise on institutional innovation and philosophical pragmatism. They discuss the different facets of these two conceptual frameworks and explore the alternative combinations through which they can be approached. The relevance of these conceptual lines of thought will be exemplified in exploring the contemporary practices of sustainable (climate-proof) urban transition. The aim of the handbook is to give a boost to the turn of institutional analysis in the context of action in changing cities. Both philosophical pragmatism and institutional innovation rest on wide international uses in social sciences and planning studies, and may be considered as complementary for many reasons. However, the combination of these different approaches is all but evident and creates a number of dilemmas. After an encompassing introductory section entitled Institutions in Action, the handbook is further divided into the following sections: Institutional innovation Pragmatism: The Dimension of Action On Justification Cultural and Political Institutions in Action Institutions and Urban Transition