The Midrange Theory


Book Description

From one of basketball's foremost experts in the field of analytics, a fascinating new perspective on how to watch and think about the game. At its core, the goal of any basketball team is relatively simple: take and make good shots while preventing the opponent from doing the same. But what is a "good" shot? Are all good shots created equally? And how might one identify players who are more or less likely to make and prevent those shots in the first place? The concept of basketball "analytics," for lack of a better term, has been lauded, derided, and misunderstood. The incorporation of more data into NBA decision-making has been credited—or blamed—for everything from the death of the traditional center to the proliferation of three-point shooting to the alleged abandonment of the area of the court known as the midrange. What is beyond doubt is that understanding its methods has never been more important to watching and appreciating the NBA. In The Midrange Theory, Seth Partnow, NBA analyst for The Athletic and former Director of Basketball Research for the Milwaukee Bucks, explains how numbers have affected the modern NBA game, and how those numbers seek not to "solve" the game of basketball but instead urge us toward thinking about it in new ways. The relative value of Russell Westbrook's triple-doubles Why some players succeed in the playoffs while others don't How NBA teams think about constructing their rosters through the draft and free agency The difficulty in measuring defensive achievement The fallacy of the "quick two" From shot selection to evaluating prospects to considering aesthetics and ethics while analyzing the box scores, Partnow deftly explores where the NBA is now, how it got here, and where it might be going next.




Mathematics for the Environment


Book Description

Mathematics for the Environment shows how to employ simple mathematical tools, such as arithmetic, to uncover fundamental conflicts between the logic of human civilization and the logic of Nature. These tools can then be used to understand and effectively deal with economic, environmental, and social issues. With elementary mathematics, the book se




Content and Copywriting


Book Description

Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement. Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting. As an award-winning copywriter, producer/director, and professor, Margo Berman explains conceptual strategies and writing techniques to develop dynamic copy for a wide range of traditional and emerging media. This step-by-step approach offers specific instructions for writing websites, blogs, social media, direct mail, product packaging, viral marketing, radio, television, and videos. This work also analyzes immersive, experiential, augmented, mixed, and virtual reality content, then presents tips to maximize results. This updated and expanded second edition contains dozens of new TV and radio storyboards and scripts, charts and infographics, templates and writing tips, exercises and examples, terminology lists, plus over 100 new images of innovative marketing campaigns. It also covers shareable content, digital storytelling, headline and slogan techniques, and interactive experiences. In addition, there is a valuable section with skill-building resources, references, and suggested readings. Featuring an extensive collection of innovative visual examples, content writing templates, and teaching and learning resources, Content and Copywriting: The Complete Toolkit for Strategic Marketing is the ideal textbook for undergraduate courses in advertising, communications, public relations, and integrated marketing, and an invaluable reference for graduate students and professionals alike.




Qualitative Data Analysis


Book Description

"This comprehensive, practical, user-friendly book provides a wealth of data analysis strategies that are essential for any qualitative research. It is a must-have tool book for moving from data analysis to writing for publication!" –Guofang Li, University of British Columbia, Canada Miles, Huberman, and Saldaña’s Qualitative Data Analysis: A Methods Sourcebook is the authoritative text for analyzing and displaying qualitative research data. The Fourth Edition maintains the analytic rigor of previous editions while showcasing a variety of new visual display models for qualitative inquiry. Graphics are added to the now-classic matrix and network illustrations of the original co-authors. Five chapters have been substantially revised, and the appendix’s annotated bibliography includes new titles in research methods. Graduate students and established scholars from all disciplines will find this resource an innovative compendium of ideas for the representation and presentation of qualitative data. As the authors demonstrate, when researchers "think display," their analyses of social life capture the complex and vivid processes of the people and institutions studied.




Handbook of Statistical Methods and Analyses in Sports


Book Description

This handbook will provide both overviews of statistical methods in sports and in-depth treatment of critical problems and challenges confronting statistical research in sports. The material in the handbook will be organized by major sport (baseball, football, hockey, basketball, and soccer) followed by a section on other sports and general statistical design and analysis issues that are common to all sports. This handbook has the potential to become the standard reference for obtaining the necessary background to conduct serious statistical analyses for sports applications and to appreciate scholarly work in this expanding area.




Constructing Probability Boxes and Dempster-Shafer Structures


Book Description

This report summarizes a variety of the most useful and commonly applied methods for obtaining Dempster-Shafer structures, and their mathematical kin probability boxes, from empirical information or theoretical knowledge. The report includes a review of the aggregation methods for handling agreement and conflict when multiple such objects are obtained from different sources.




Stugotz's Personal Record Book


Book Description

Sports radio legend Stugotz rewrites the record books, taking rings away from undeserving champions and giving them to the rightful winners. “I’ve been accused of rooting against every team in America, but I am rooting FOR Stugotz’s Personal Record Book.”—Joe Buck Without Tom Brady, Bill Belichick is a worse head coach than Herm Edwards. Kevin Durant has no rings. Rafael Nadal is not on the Mount Rushmore of men’s tennis. For years, popular sports radio personality Stugotz has been telling fans that he keeps a “personal record book,” a kind of alternate sports universe in which Babe Ruth is not a great Yankee, Sean McVay has no rings, and Joe Namath is not in the Hall of Fame, to name just a few of his sacred proclamations. As Stugotz hilariously renders his controversial judgments with the steely conviction of a psychopath, what might seem like broadsides meant to rattle the cages of avid sports fans are transformed into shockingly wise, well-considered arguments that, taken together, form a radical revision of sports history. Prepare to be wildly entertained as he shows where flash and hype have replaced integrity and sportsmanship. He takes rings away and gives new ones out, reframes some of history’s most iconic games, and declares entire sports dead (sorry, horse racing). He even invites some of the biggest names in sports media, such as Scott Van Pelt and Mina Kimes, to offer their rebuttals. By taking on the legends of basketball, baseball, hockey, soccer, and tennis, Stugotz leaves no stone unturned—and no sport unscathed.




The Power Catechism


Book Description




The Power Catechism


Book Description




Stumbling on Wins (Bonus Content Edition)


Book Description

The next quantum leap beyond Moneyball, this book offers powerful new insights into all human decision-making, because if sports teams are getting it wrong this badly, how do you know you're not? Sometimes the decisions that teams make are simply inexplicable. Consider: sports teams have an immense amount of detailed, quantifiable information to draw upon, more than in virtually any other industry. They have powerful incentives for making good decisions. Everyone sees the results of their choices, and the consequences for failure are severe. And yet... they keep making the same mistakes over and over again... systematic mistakes you'd think they'd learn how to avoid. Now, two leading sports economists reveal those mistakes in basketball, baseball, football, and hockey, and explain why sports decision-makers never seem to learn their lessons. You'll learn which statistics are connected to wins, and which aren't, and which statistics can and can't predict the future. Along the way, David Berri and Martin Schmidt show why a quarterback's place in the draft tells you nothing about how he'll perform in the NFL... why basketball decision-makers don't focus on the factors that really correlate with NBA success... why famous coaches don't deliver better results... and much more.