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Powerful PR Strategies for Success (Collection)

Author : Deirdre K. Breakenridge

Publisher : FT Press

Page : 1089 pages

File Size : 48,71 MB

Release : 2012-04-20

Category : Business & Economics

ISBN : 0133087301

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Book Description

A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge. Master Supercharged PR Techniques Based on the Latest Social and Online Platforms! Three great books help you leverage the latest social media and online platforms to transform the way you do PR--and the results you achieve! In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets you need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Next, in Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, Breakenridge and Brian Solis show how to bring the “public” back into public relations and get results traditional PR people can only dream about. Drawing on their unparalleled experience, they present powerful new ways to build the relationships that matter and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…embed yourself in communities that are shaping the future. Finally, in PR 2.0: New Media, New Tools, New Audiences, Breakenridge helps you master the full spectrum of online tools to build meaningful two-way conversations with everyone who matters to you. Choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, stop using outmoded, counterproductive tactics, and master new best practices ranging from online newsrooms to advanced research and analytics. From world-renowned leaders in social media and modern public relations Deirdre Breakenridgeand Brian Solis



8-Second PR

Author : Liz H. Kelly

Publisher :

Page : 236 pages

File Size : 16,73 MB

Release : 2019-01-05

Category :

ISBN : 9780578423210

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Book Description

With the average attention span of an adult being 8 seconds, your job as a marketer just got 100 times harder. If you want to amplify your personal or business brand, 8-Second PR is a fun how-to-promote-your-business guide with case study examples of what works and doesn't work. Brands and experts can learn how to develop a Wow Story, increase Word-of-Mouth Marketing through digital marketing, and score hundreds of earned media interviews (print, TV, radio and digital). Based on a unique 360-view as a marketing professional, author and reporter, Liz H Kelly uncovers her proven 8-Second PR Story Energizer Process with tips for how to make powerful connections with fans, reporters and influencers. Each chapter includes eight action items, a PR Superpower, and lessons learned based on client and mega brand examples. Readers can gain 8 PR Superpower skills (Media Hook Superpower, Interview Flight Superpower, Digital PR Superpower) that together can make a brand unstoppable! You'll walk away with roadmap for magnifying your brand, increasing sales and Ultimate Media Success!



Selling

Author : Kevin Hogan

Publisher : Network 3000

Page : 228 pages

File Size : 11,46 MB

Release : 2007-09-01

Category : Business & Economics

ISBN : 9781934266045

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Book Description

This book explores the cutting edge of persuasive selling that can transform salespeople into superstars.





Nonprofit Internet Strategies

Author : Ted Hart

Publisher : John Wiley & Sons

Page : 361 pages

File Size : 14,45 MB

Release : 2005-03-25

Category : Business & Economics

ISBN : 0471716197

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Book Description

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.



Balanced Scorecard Success: The Kaplan-Norton Collection (4 Books)

Author : Robert S. Kaplan

Publisher : Harvard Business Review Press

Page : 1553 pages

File Size : 11,74 MB

Release : 2015-12-22

Category : Business & Economics

ISBN : 1633691802

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Book Description

This collection highlights the most important ideas and concepts from Robert S. Kaplan and David P. Norton, authors of The Balanced Scorecard, a revolutionary performance measurement system that allows organizations to quantify intangible assets such as people, information, and customer relationships. Also included are Strategy Maps, which enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible; The Execution Premium, which describes a multistage system to help companies to gain measurable benefits from carefully formulated business strategy; and The Strategy-Focused Organization, which introduces a new approach to make strategy a continuous process owned not just by top management, but by everyone.



BRIDGING CIVIL-MILITARY GAP: Strategies for Robust Relationships and Successful Operations

Author : Anthonia Egbujiobi

Publisher : Anthonia Egbujiobi Publishing

Page : 102 pages

File Size : 21,99 MB

Release : 2019-06-22

Category : Law

ISBN :

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Book Description

In this timely and relevant book, Flight Lieutenant Anthonia Egbujiobi presents facts and figures from her detailed research on curbing insecurity and calls for co-operation between the military and civilians as the way to combating insecurity. The book also suggests how this collaboration can and should be achieved. She was inspired to author this book when she was nominated by the United Nations to serve in Congo as a military observer. Her experiences about the programmes and empowerment schemes she conducted in Congo - which earned her a recognition and award by the UN and Nigerian Air Force — with the peoples and communities where she served are documented in her first book titled, Building Castles With Pebbles.



Strategy That Works

Author : Paul Leinwand

Publisher : Harvard Business Review Press

Page : 277 pages

File Size : 36,62 MB

Release : 2016-01-12

Category : Business & Economics

ISBN : 1625275218

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Book Description

How to close the gap between strategy and execution Two-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world consistently leap ahead of their competitors. Based on new research, the authors reveal five practices for connecting strategy and execution used by highly successful enterprises such as IKEA, Natura, Danaher, Haier, and Lego. These companies: • Commit to what they do best instead of chasing multiple opportunities • Build their own unique winning capabilities instead of copying others • Put their culture to work instead of struggling to change it • Invest where it matters instead of going lean across the board • Shape the future instead of reacting to it Packed with tools you can use for building these five practices into your organization and supported by in-depth profiles of companies that are known for making their strategy work, this is your guide for reconnecting strategy to execution.



HBR's 10 Must Reads Boxed Set with Bonus Emotional Intelligence (7 Books) (HBR's 10 Must Reads)

Author : Harvard Business Review

Publisher : Harvard Business Press

Page : 1617 pages

File Size : 39,61 MB

Release : 2017-03-14

Category : Business & Economics

ISBN : 1633693325

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Book Description

You want the most important ideas on management all in one place. Now you can have them—in a set of HBR’s 10 Must Reads, available as a 7-volume paperback boxed set or as an ebook set. We’ve combed through hundreds of Harvard Business Review articles on change, leadership, strategy, managing people, and managing yourself and selected the most important ones to help you maximize your own and your organization's performance. The HBR’s 10 Must Reads Boxed Set includes seven bestselling collections: HBR's 10 Must Reads on Leadership (ways you can transform yourself from a good manager into an extraordinary leader); HBR's 10 Must Reads on Managing Yourself (the path to your own professional success starts with a critical look in the mirror and what you see there—your greatest strengths and deepest values—are the foundations you must build on); HBR's 10 Must Reads on Strategy (will help galvanize your organization's strategy development and execution); HBR's 10 Must Reads on Change (70% of all change initiatives fail, but the odds turn in your company's favor once you understand that change is a multi-stage process—not an event—and that persuasion is key to establishing a sense of urgency, winning support, and silencing naysayers); HBR's 10 Must Reads on Managing People (will help you determine what really motivates people, how to deal with problem employees, and how to build an effective team); HBR's 10 Must Reads: The Essentials (which brings together the best thinking from management’s most influential experts); and HBR’s 10 Must Reads on Emotional Intelligence (the trait that is twice as important as other competencies in determining outstanding leadership). HBR's 10 Must Reads Boxed Set with Bonus Emotional Intelligence also makes a smart gift for your team, colleagues, or clients. The ebook set is available in PDF, ePub and mobi formats.



Disruptive Innovation: The Christensen Collection (The Innovator's Dilemma, The Innovator's Solution, The Innovator's DNA, and Harvard Business Review article "How Will You Measure Your Life?") (4 Items)

Author : Clayton M. Christensen

Publisher : Harvard Business Press

Page : 909 pages

File Size : 17,68 MB

Release : 2011-07-19

Category : Business & Economics

ISBN : 1422189988

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Book Description

Clayton Christensen’s definitive works on innovation—offered together for the first time Will you fall victim to disruptive innovation—or become a disruptor yourself? Tip the odds in your favor with the bestselling books that have made Christensen one of the world’s foremost authorities on innovation. You’ll also get his award-winning HBR article, full of inspiration for finding meaning and happiness in your life using the principles of business. The 4-volume collection includes: The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail In one of the most influential business books of our time, Christensen introduced the world to the concept of disruptive innovation, showing how even the most outstanding companies can do everything right—yet still lose market leadership. Don’t repeat their mistakes. The Innovator’s Solution: Creating and Sustaining Successful Growth Citing in-depth research and theories tested in hundreds of companies across many industries, Christensen and co-author Michael Raynor provide the tools organizations need to become disruptors themselves. The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators Christensen and coauthors Jeffrey Dyer and Hal Gregersen identify behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and the Virgin Group—to show how you and your team can unlock the code to generating and executing more innovative ideas. “How Will You Measure Your Life?” (HBR article) At Harvard Business School, Clayton Christensen teaches aspiring MBAs how to apply management and innovation theories to build stronger companies. But he also believes that these models can help people lead better lives. In this award-winning Harvard Business Review article, he explains how, exploring questions everyone needs to ask: How can I be happy in my career? How can I be sure that my relationship with my family is an enduring source of happiness? And how can I live my life with integrity?