Praxiswörterbuch


Book Description

Eine starke Marke ist ein wichtiger Faktor für den wirtschaftlichen Erfolg eines Unternehmens. Häufig wird sogar der Markenwert statt des Unternehmenswerts genannt. Um das Potenzial voll aus-zuschöpfen, ist eine regelmäßige Bewertung der Markenleistung nach systematischen und objektiven Kriterien unerlässlich. Durch Investitionen, Änderung der Zusammensetzung und des Niveaus der wertsteigernden Elemente, können Marken verbessert werden, um Kunden und anderen Interessengruppen größeren Nutzen und bessere Erfahrungen zu bieten und den Unternehmen, die die Mar-ke nutzen und besitzen, höhere Erträge aus dem Markenwert zu ermöglichen.







Elsevier's Wörterbuch Medizin


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German books in print


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Bibliographie Mensuelle


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2010


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International Farm Animal, Wildlife and Food Safety Law


Book Description

This volume is an inspiring and breakthrough piece of academic scholarship and the first of its kind featuring a comprehensive reader-friendly approach to teach the intricacies of the various aspects of international farm animal, wildlife conservation, food safety and environmental protection law. The selected focus areas are grouped in sections, such as agrobiodiversity, fishing and aquaculture, pollinators and pesticides, soil management, industrial animal production and transportation, and international food trade. Farm animal welfare, environmental protection, biodiversity conservation, and food safety are the core of the selected chapters. Every chapter provides real-world examples to make the complex field easy to understand. With its systematic approach, this book is devoted to anyone interested in the subject, becomes a valuable resource for professionals working in food regulation, and provides a solid foundation for courses and master’s programs in animal law, environmental policy, food and agriculture law, and regulation of these subjects around the world. Through its emphasis on sustainable food production, this work offers a cutting-edge selection of evolving topics at the heart of the pertinent discourse. As one of its highlights, this books also provides “Tools for Change,” a unique compilation and analysis of laws from the major farm animal product trading nations. With these tools, practitioners, advocates, policy makers and other state-holders are equipped with information to start work toward improving farm animal welfare, wildlife conservation, and food safety through the use of law and policy.