Book Description

Is online video and television service is to be affective in predicting technology adoption to influence consumption behavior choice? It seems online video and television and online e-ticket travel package service which are similar to behavioral economy analysis. Such as the online entertainment consumer who can use computer to watch online video and television in anywhere, e.g. library, at home etc. places. Even some online video and television service can provide free charge to let any entertainment consumer to watch any time from internet. So, who will feel no any expense. Online e-ticket buying service can let the travel consumer use whose computer to compare any airline companies' e-tickets prices and travel date and time schedule and travel destination from internet at home conveniently. So, who does not need to spend transportation cost or driver whose car to to to the travel agent or airline to buy paper airline ticket. Hence, both online video and television rent service and e-airline ticket consumption services can help consumers spend less time and expense to make consumption decision at home in short time. It is a popular online consumption behavioral economy model.Nowadays, online video and television services have become one of the most promising activities in terms of advertising revenue. E-Marketer has estimated that online video or television advertising will soar at 56% to 70% in the next five years (Halleman, 2008). To predict user acceptance of online video and television services. Despite a digital growth in online video and television to service over the span of a few years. What factors can influence consumers to choose to buy the product after who watch online video and television advertising? Some psychological experiments shows a greater influence of perceived behavioral control on intention to use this type of services. The effects of attitude toward use and subjective norm were positive, but more moderate. The lesser effect of attitude towards use may be explained by the evidence benefits of watching videos online. However, search recent consumer studies have confirmed that watching online videos and televisions has become one of the favorite online activities for internet users (Hallerman 2008. Mulligan et al. 2008).Hence, airline ticket consumer individual behavior can apply e-service questionnaires survey channel to gather what who needs or expectation are chosen to buy any prefer airlines to predict how to satisfy or attract whom final travel consumption of decision more easily.Can advertising influence consumption behavior?Advertising is a subject on which people tend to hold strong and often opposing views, and economists are not expectations to this. Some economists regard advertising as one means by which firms concentrate on promoting whose tastes and opinions in the direction of their products and also more generally in favor of private consumption ( consumer behavior). Other economists see advertising as an efficient way by which firms supply information to potential consumers. Otherwise, some economists see advertising as a barrier inhibiting new entrants into an industry thereby enabling the established firms to reap high profits, when others see advertising as evidence of competition and an aid to new entrants in establishing themselves. So, it seems advertising can influence consumer choices possibly.