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Predicting Market Success

Author : Robert Passikoff

Publisher : John Wiley & Sons

Page : 256 pages

File Size : 20,44 MB

Release : 2006-12-15

Category : Business & Economics

ISBN : 0470088796

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Book Description

Praise for Predicting Market Success "Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time." —Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation "In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions." —Seth M. Siegel, Cochairman, The Beanstalk Group "Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick." —Lenore Skenazy, syndicated columnist "Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability." —Erich Joachimsthaler, Chairman, Vivaldi Partners "If you want a business book that will make you feel justified, complimented, and comfortable, don't read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can't afford not to." —John Gaffney, Executive Editor, Peppers & Rogers Group



Predicting Success

Author : David Lahey

Publisher : John Wiley & Sons

Page : 192 pages

File Size : 46,7 MB

Release : 2014-09-22

Category : Business & Economics

ISBN : 1118985990

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Book Description

Make the right hires every time, with an analytical approach to talent Predicting Success is a practical guide to finding the perfect member for your team. By applying the principles and tools of human analytics to the workplace, you'll avoid bad culture fits, mismatched skillsets, entitled workers, and other hiring missteps that drain the team of productivity and morale. This book provides guidance toward implementing tools like the Predictive Index®, behavior analytics, hiring assessments, and other practical resources to build your best team and achieve the best outcomes. Written by a human analytics specialist who applies these principles daily, this book is the manager's guide to aligning people with business strategy to find the exact person your team is missing. An avalanche of research describes an evolving business landscape that will soon be populated by workers in jobs that don't fit. This is bad news for both the workers and the companies, as bad hires affect outcomes on the individual and organizational level, and can potentially hinder progress long after the situation has been rectified. Predicting Success is a guide to avoiding that by integrating analytical tools into the hiring process from the start. Hire without the worry of mismatched expectations Apply practical analytics tools to the hiring process Build the right team and avoid disconnected or dissatisfied workers Stop seeing candidates as "chances," and start seeing them as opportunities Analytics has proved to be integral in the finance, tech, marketing, and banking industries, but when applied to talent acquisition, it can build the team that takes the company to the next level. If the future will be full of unhappy workers in underperforming companies, getting out from under that weight ahead of time would confer a major advantage. Predicting Success provides evidence-based strategies that help you find precisely the talent you need.



Predictocracy

Author : Michael Abramowicz

Publisher : Yale University Press

Page : 364 pages

File Size : 10,48 MB

Release : 2008-10-01

Category : Business & Economics

ISBN : 0300144954

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Book Description

Predicting the future is serious business for virtually all public and private institutions, for they must often make important decisions based upon such predictions. This text explores how institutions might improve their predictions and arrive at better decisions by means of prediction markets.



Predictive Marketing

Author : Omer Artun

Publisher : John Wiley & Sons

Page : 217 pages

File Size : 48,8 MB

Release : 2015-08-06

Category : Business & Economics

ISBN : 1119037336

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Book Description

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.



Prediction Markets

Author : Leighton Vaughan Williams

Publisher : Routledge

Page : 289 pages

File Size : 42,5 MB

Release : 2011-06-16

Category : Business & Economics

ISBN : 113671569X

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Book Description

How does one effectively aggregate disparate pieces of information that are spread among many different individuals? In other words, how does one best access the ‘wisdom of the crowd’? Prediction markets, which are essentially speculative markets created for the purpose of aggregating information and making predictions, offer the answer to this question. The effective use of these markets has the potential not only to help forecast future events on a national and international level, but also to assist companies, for example, in providing improved estimates of the potential market size for a new product idea or the launch date of new products and services. The markets have already been used to forecast uncertain outcomes ranging from influenza to the spread of infectious diseases, to the demand for hospital services, to the box office success of movies, climate change, vote shares and election outcomes, to the probability of meeting project deadlines. The insights gained also have many potentially valuable applications for public policy more generally. These markets offer substantial promise as a tool of information aggregation as well as forecasting, whether alone or as a supplement to other mechanisms like opinion surveys, group deliberations, panels of experts and focus groups. Moreover, they can be applied at a macroeconomic and microeconomic level to yield information that is valuable for government and commercial policy-makers and which can be used for a number of social purposes. This volume of original readings, contributed by many of the leading experts in the field, marks a significant addition to the base of knowledge about this fascinating subject area. The book should be of interest to anyone looking at monetary economics, economic forecasting and microeconomics.



Oracles

Author : Donald N. Thompson

Publisher : Harvard Business Press

Page : 274 pages

File Size : 30,47 MB

Release : 2012-05-22

Category : Business & Economics

ISBN : 142218319X

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Book Description

Why Prediction Markets Are Good for Business From selecting the lead actress in a Broadway musical, to predicting a crucial delay in the delivery of Boeing’s 787 Dreamliner months before the CEO knew about it, to accurately forecasting US presidential elections—prediction markets have realized some amazing successes by aggregating the wisdom of crowds. Until now, the potential for this unique approach has remained merely an interesting curiosity. But a handful of innovative organizations—GE, Google, Motorola, Microsoft, Eli Lily, even the CIA—has successfully tapped employee insights to change how business gets done. In Oracles, Don Thompson explains how these and other firms use prediction markets to make better decisions, describing what could be the origins of a social revolution. Thompson shows how prediction markets can: • draw on the hidden knowledge of every employee • tap the “intellectual bandwidth” of retired employees • replace surveys • substitute for endless meetings By showing successes and failures of real organizations, and identifying the common roadblocks they’ve overcome, Oracles offers a guide to begin testing expertise against the collective wisdom of employees and the market—all to the benefit of their bottom line.



Predicting the Markets of Tomorrow

Author : James P. O'Shaughnessy

Publisher : Penguin

Page : 328 pages

File Size : 50,68 MB

Release : 2006-03-02

Category : Business & Economics

ISBN : 110121838X

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Book Description

A unique and timely new wealth-building strategy from a legendary investment guru In his national bestsellers How to Retire Rich and What Works on Wall Street, portfolio manager extraordinaire James P. O’Shaughnessy offered investors practical advice based on rigorous quantitative analysis—advice that has consistently beaten the market. But in a recent analysis of market data, O’Shaughnessy uncovered some astonishing trends not discussed in his previous books. The Markets of Tomorrow explains O’Shaughnessy’s new research and tells ordinary investors what they must do now to revamp their portfolios. According to O’Shaughnessy, the year 2000 marked the end of a twenty-year cycle that was dominated by the stocks of larger, fastergrowing companies like those in the S&P 500. In the new cycle, the stocks of small and midsize companies are the ones that will outperform the market, along with large company value stocks and intermediate term bonds. O’Shaughnessy describes the number crunching behind his analysis and then shows individual investors exactly how to select the right mix of investments and pick top-performing small and midcap stocks. The Markets of Tomorrow is a loud and clear call to action for every investor who doesn’t want to be left behind.



Predicting the Markets

Author : Edward Yardeni

Publisher :

Page : pages

File Size : 27,23 MB

Release : 2018-02-12

Category :

ISBN : 9781948025003

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Book Description

I started my career on Wall Street in 1978. For the past 40 years on the Street, I have been thinking and writing about the economy and financial markets as both an economist and an investment strategist. While I have a solid academic background to be a Wall Street prognosticator, I learned a great deal on the job. In this book, I share my professional insights into predicting the economy and financial markets.



Predicting Successful Hospital Mergers and Acquisitions

Author : William Winston

Publisher : Routledge

Page : 141 pages

File Size : 50,97 MB

Release : 2012-11-12

Category : Medical

ISBN : 1136372288

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Book Description

As managed care continues to increase in the United States, hospital and system executives consider mergers and acquisitions more frequently for both aggressive and defensive reasons. Predicting Successful Hospital Mergers and Acquisitions can help you learn to analyze data to determine which hospitals are potential candidates for merger and which are risky business ventures. You will learn to take into account not only the marketing and financial elements of mergers and acquisitions, but also the operational factors crucial for success. You will also acquire a set of guidelines and financial analytical approaches that prepare you for forecasting the results of proposed mergers or acquisitions between acute units.Because few new markets are available for hospitals and competition is increasing, performing mergers and acquisitions may be the only route available for organizations wishing to grow. Predicting Successful Hospital Mergers and Acquisitions teaches hospital, system, and other health service industry executives how to keep abreast of their market positions to remain competitive and efficient in the current, intense managed care environment.As you read Predicting Successful Hospital Mergers and Acquisitions, you learn to identify significant financial variables in the market that will differentiate between merger candidates and non-targeted hospitals. The book’s coverage of the following topics is important to your understanding of the health care market and the options available: market penetration product development market development diversification significant variables one year prior to merger use of accounting numbers to predict takeovers managed care staffing issuesPredicting Successful Hospital Mergers and Acquisitions gives you a practical, proven model for predicting the outcome of merger and acquisition maneuvers. This model is developed from accurate, consistent, and complete data from California, a trendsetting market in health care delivery, during the years 1984 to 1992. It can be applied not only to hospital mergers and acquisitions, but also to skilled nursing facilities, psychiatric care centers, and rehabilitation facilities seeking growth. Educators and program directors in health care administration programs and executives and boards of imaging centers, surgi-centers, and home health agencies can also employ this model to stimulate growth and expansion.



Trend Forecasting with Intermarket Analysis

Author : Louis B. Mendelsohn

Publisher : John Wiley & Sons

Page : 171 pages

File Size : 32,17 MB

Release : 2012-10-15

Category : Business & Economics

ISBN : 111853865X

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Book Description

In this groundbreaking new edition, Mendelsohn gives you the weapon to conquer the limitations of traditional technical trading-intermarket analysis. To compete in today's rapidly changing economy, you need a method that can identify reoccurring patterns within individual financial markets and between related global markets. You need tools that lead, not lag. Step by step, Mendelsohn shows how combining technical, fundamental, and intermarket analysis into one powerful framework can give you an early edge to accurately forecasting trends. Inside, you'll discover: Precise trading strategies that can be used by both day traders and position traders. The limitations of traditional technical analysis methods-and how to overcome them. How neural network computational modeling can create leading, not lagging, moving averages for more accurate forecasting. Innovative, quantitative trend forecasting indicators at the cutting edge of market analysis. PLUS-an introduction to VantagePoint Software, which makes Mendelsohn's "new economy" trading methods work simply-and effectively. This software applies the pattern recognition capabilities of advanced neural networks to analyze intermarket data on literally hundreds of global financial markets each day.