Marketing Research for Non-profit, Community and Creative Organizations


Book Description

This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find customers and develop effective promotion.







Marketing Research for the Tourism, Hospitality and Events Industries


Book Description

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.




Time of the Rangers


Book Description

The second installment of a no-holds-barred look at the history of the famed Texas Rangers from western author Mike Cox Following up on his magnificent history of the 19th century Texas Rangers, Mike Cox now takes us from 1900 through the present. From horseback to helicopters, from the frontier cattle days through the crime-ridden boom-or-bust oil field era, from Prohibition to World War II espionage to the violent ethnic turbulence of the ‘50s and ‘60s--which sometimes led to demands that the Texas Rangers be disbanded. Cox takes readers through the modern history of the famed Texas lawmen. Cox's position as a spokesperson for the Texas department of Public Safety allowed him to comb the archives and conduct extensive personal interviews to give us this remarkable account of how a tough group of horse-borne lawmen--too prone to hand out roadside justice, critics complained--to one of the world's premier investigative agencies, respected and admired worldwide. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.




DOE/FERC.


Book Description







The Con Edison Power Failure of July 13 and 14, 1977


Book Description

"On July 13, 1977 the entire electric load of the Con Edison system was lost, plunging New York City and Westchester County into darkness. The collapse resulted from a combination of natural events, equipment malfunctions, questionable system-design features, and operating errors. An attempt is made in this report to answer the following: what were the specific causes of the failure; if equipment malfunctions and operator errors contributed, could they have been prevented; to what extent was Con Edison prepared to handle such an emergency; and did Con Edison plan prudently reserve generation, for reserve transmission capability, for automatic equipment to protect its system, and for proper operator response to a critical situation. Following the introductory and summary section, additional sections include: the Consolidated Edison system; prevention of bulk power-supply interruptions; the sequence of failure and restoration; analysis of the July 1977 power failure; restoration sequence and equipment damage assessment; and other investigations of the blackout"--OSTI record abstract.







Guidelines for Forensic Engineering Practice


Book Description

Sponsored by the Forensic Engineering Practice Committee of the Technical Council on Forensic Engineering of ASCE. This report provides the fundamentals of developing a practice that includes forensic engineering. Within the broad field of civil engineering, forensic engineering involves the investigation of performance, difficulties, or failures of buildings, structures, pipelines, foundations, airplanes, manufacturing equipment, vehicles, bridges, flood control facilities, and other engineered products. This report covers five general topics important to the practice of forensic engineering. "Qualifications" addresses commonly accepted education and experience requirements for forensic engineers. Various aspects of federal and state law are cited with an expanded section on admissibility. and disqualifications are discussed. "Investigations" shows the typical aspects of physically carrying out a forensic investigation, such as the handling of evidence for subsequent courtroom presentation. "Ethics" fulfills a professional charge to promulgate guidelines for ethical behavior of the forensic engineer. "Legal" gives a brief overview of the court system as it applies to the construction industry, including the role of the forensic engineer as an expert witness. "Business" describes the nontechnical management side of forensic engineering practices; the marketing of forensic engineering services within an acceptable ethical scheme is encouraged.




Senate Rules and Procedures


Book Description