Book Description
In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.
Author : H. Aghazadeh
Publisher : Springer
Page : 387 pages
File Size : 43,51 MB
Release : 2016-04-29
Category : Business & Economics
ISBN : 1137379324
In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.
Author : Hashem Aghazadeh
Publisher :
Page : pages
File Size : 40,74 MB
Release : 2016
Category : Business
ISBN : 9781349677887
In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.
Author : Hashem Aghazadeh
Publisher : Springer
Page : 741 pages
File Size : 32,49 MB
Release : 2017-04-28
Category : Business & Economics
ISBN : 1137548339
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.
Author :
Publisher :
Page : pages
File Size : 10,32 MB
Release : 2016
Category :
ISBN : 9781137379313
Author : H. Aghazadeh
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 28,57 MB
Release : 2015-11-17
Category : Business & Economics
ISBN : 9781137383143
In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.
Author : Cristina Calvo Porral, John L. Stanton
Publisher : ESIC
Page : 473 pages
File Size : 34,87 MB
Release : 2018-01-19
Category : Business & Economics
ISBN : 8417129456
Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.
Author : Hashem Aghazadeh
Publisher : Springer Nature
Page : 238 pages
File Size : 38,55 MB
Release :
Category :
ISBN : 9819706076
Author : Fred Emerson Clark
Publisher :
Page : 590 pages
File Size : 23,87 MB
Release : 1922
Category : Marketing
ISBN :
Author : Fred E. Clark
Publisher :
Page : 828 pages
File Size : 37,85 MB
Release : 1947
Category : Marketing
ISBN :
Author : Charles D. Schewe
Publisher : Random House Incorporated
Page : 673 pages
File Size : 30,26 MB
Release : 1986-01-01
Category : Business & Economics
ISBN : 9780075549345