Print, Profit, and Perception


Book Description

Print, Profit, and Perception examines the dynamic cross-cultural exchanges occurring in China and Taiwan from the first Sino-Japanese War to the mid-twentieth century. Drawing examples from various genres, this interdisciplinary volume presents nine empirically grounded case studies on the growth in the production, dissemination and consumption of texts, which lay behind a dramatic expansion of knowledge. The chapters collectively address the co-existence of globalization and localization processes in the period. By taking into account intra-Asian cultural encounters and tracing the multiple competing forces encountered by many, this book offers a fresh and compelling take on how individuals and social groups participated in transnational conceptual flows. Contributors include: Paul Bailey, Che-chia Chang, Elizabeth Emrich, Tze-ki Hon, Max K.W. Huang, Mei-e Huang, Mike Shi-chi Lan, Pei-yin Lin, and Weipin Tsai.




Printed Profits


Book Description

Discover the secrets to transforming creativity into cash flow with "Printed Profits," the ultimate guide to mastering the Print-On-Demand (POD) empire. Dive into a world where personalization meets e-commerce, and uncover the opportunities that await you in this booming industry. Start your journey by understanding the foundations of POD in Chapter 1, where you'll explore the business model and its unique potential and challenges. Learn the art of selecting the perfect niche in Chapter 2, balancing passion and market demand to carve out your own space in a competitive landscape. Venture into micro-niches with Chapters 3 and 4, focusing on apparel and art-based products. From custom t-shirts to eye-catching stationery, discover how to leverage specialty printing techniques to captivate your audience. Hone your design skills in Chapter 5, blending creativity with market trends to produce high-quality, irresistible products. Partner with top-tier POD platforms in Chapter 6 and discover the intricacies of fulfillment, shipping, and supplier relationships. Chapter 7 guides you through setting up a successful online store, while Chapter 8 helps craft a brand identity that resonates with consumers. Unlock the power of marketing in Chapter 9, where you'll learn to harness social media, SEO, and influencer partnerships to drive sales. Chapter 10 delves into effective promotion strategies, ensuring your products are in high demand year-round. Gain insights into building a loyal customer base in Chapter 11, managing finances and scaling operations in Chapter 12, and navigating legal and copyright challenges in Chapter 13. Stay motivated and overcome obstacles in Chapter 14 while learning from real-life successes in Chapter 15. Finally, anticipate future trends in Chapter 16 and prepare your business for long-term success. "Printed Profits" is your comprehensive companion to thriving in the POD world, offering actionable insights and strategic wisdom to turn your creative vision into a profitable reality.




The New Map


Book Description

A Wall Street Journal besteller and a USA Today Best Book of 2020 Named Energy Writer of the Year for The New Map by the American Energy Society “A master class on how the world works.” —NPR Pulitzer Prize-winning author and global energy expert, Daniel Yergin offers a revelatory new account of how energy revolutions, climate battles, and geopolitics are mapping our future The world is being shaken by the collision of energy, climate change, and the clashing power of nations in a time of global crisis. Out of this tumult is emerging a new map of energy and geopolitics. The “shale revolution” in oil and gas has transformed the American economy, ending the “era of shortage” but introducing a turbulent new era. Almost overnight, the United States has become the world's number one energy powerhouse. Yet concern about energy's role in climate change is challenging the global economy and way of life, accelerating a second energy revolution in the search for a low-carbon future. All of this has been made starker and more urgent by the coronavirus pandemic and the economic dark age that it has wrought. World politics is being upended, as a new cold war develops between the United States and China, and the rivalry grows more dangerous with Russia, which is pivoting east toward Beijing. Vladimir Putin and China's Xi Jinping are converging both on energy and on challenging American leadership, as China projects its power and influence in all directions. The South China Sea, claimed by China and the world's most critical trade route, could become the arena where the United States and China directly collide. The map of the Middle East, which was laid down after World War I, is being challenged by jihadists, revolutionary Iran, ethnic and religious clashes, and restive populations. But the region has also been shocked by the two recent oil price collapses--and by the very question of oil's future in the rest of this century. A master storyteller and global energy expert, Daniel Yergin takes the reader on an utterly riveting and timely journey across the world's new map. He illuminates the great energy and geopolitical questions in an era of rising political turbulence and points to the profound challenges that lie ahead.




Modern Erasures


Book Description

Reveals the acts of epistemic violence behind China's revolutionary transformation from a semi-colonized republic to Communist state over the twentieth century.




Strands of Modernization


Book Description

The late nineteenth and early twentieth centuries saw extraordinary transfer and diffusion of industry- and transportation-related technology, and business methods. While most scholarship on nineteenth-century technology transfer beyond Europe and North America has focused on the West-to-East movement of artifacts, skills, and knowledge, Strands of Modernization considers the transfer of technology and business methods within East Asia in the period between approximately 1850 and 1920. Highlighting currents moving in multiple directions, contributors expand upon conventional notions of what qualifies as a "technology" or a "business practice," looking more broadly at skills, systems of technology, tacit knowledge, and the ideologies and other belief systems with which they interact. The core ambition driving Strands of Modernization is to illuminate processes of adaption, versus adoption, that occur when technology and business practices cross sociocultural boundaries.




Beyond Versailles


Book Description

This edited collection examines the effects of the Great War and the signing of the Treaty of Versailles in East Asia. Contributors to this collection highlight how Japanese, Chinese, Korean, and Mongolian groups and individuals actively sought to envision a global order in which the center of gravity lay in the Western Pacific, not the Northern Atlantic.




Chinese Theology


Book Description

This major new study examines the history of Chinese theologies as they have navigated dynastic change, anti-imperialism, and the heights of Maoist propaganda In this groundbreaking and authoritative study, Chloë Starr explores key writings of Chinese Christian intellectuals, from philosophical dialogues of the late imperial era to sermons and micro blogs of theological educators and pastors in the twenty-first century. Through a series of close textual readings, she sheds new light on the fraught issues of Chinese Christian identity and the evolving question of how Christianity should relate to Chinese society.




The Invention of Madness


Book Description

Throughout most of history, in China the insane were kept within the home and treated by healers who claimed no specialized knowledge of their condition. In the first decade of the twentieth century, however, psychiatric ideas and institutions began to influence longstanding beliefs about the proper treatment for the mentally ill. In The Invention of Madness, Emily Baum traces a genealogy of insanity from the turn of the century to the onset of war with Japan in 1937, revealing the complex and convoluted ways in which “madness” was transformed in the Chinese imagination into “mental illness.” ​ Focusing on typically marginalized historical actors, including municipal functionaries and the urban poor, The Invention of Madness shifts our attention from the elite desire for modern medical care to the ways in which psychiatric discourses were implemented and redeployed in the midst of everyday life. New meanings and practices of madness, Baum argues, were not just imposed on the Beijing public but continuously invented by a range of people in ways that reflected their own needs and interests. Exhaustively researched and theoretically informed, The Invention of Madness is an innovative contribution to medical history, urban studies, and the social history of twentieth-century China.




Perception, Opportunity, and Profit


Book Description




The Other Milk


Book Description

In the early twentieth century, China was stigmatized as the “Land of Famine.” Meanwhile in Europe and the United States, scientists and industrialists seized upon the soybean as a miracle plant that could help build modern economies and healthy nations. Soybeans, protein-packed and domestically grown, were a common food in China, and soybean milk (doujiang) was poised for reinvention for the modern age. Scientific soybean milk became a symbol of national growth and development on Chinese terms, and its competition with cow’s milk reflected China’s relationship to global modernity and imperialism. The Other Milk explores the curious paths that led to the notion of the deficient Chinese diet and to soybean milk as the way to guarantee food security for the masses. Jia-Chen Fu’s in-depth examination of the intertwined relationships between diet, health, and nation illuminates the multiple forces that have been essential in the formation of nutrition science in China.