Introduction to Business


Book Description

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.




Essentials of Supply Chain Management


Book Description

The bestselling guide to the field, updated with the latest innovations Essentials of Supply Chain Management is the definitive guide to the field, providing both broad coverage and necessary detail from a practical, real-world perspective. From clear explanation of fundamental concepts to insightful discussion of supply chain innovation, this book offers students and professionals a comprehensive introduction with immediately-applicable understanding. The fourth edition has been updated to reflect the current state of the field, with coverage of the latest technologies and new case studies that illustrate critical concepts in action. Organized for easy navigation and ease-of-use, this invaluable guide also serves as a quick reference for managers in the field seeking tips and techniques for maximizing efficiency and turning the supply chain into a source of competitive advantage. The supply chain underpins the entire structure of manufacturing and retailing. Well-run, it can help a company become a global behemoth—or, if poorly-managed, it can sink a company before the product ever sees the light of day. The supply chain involves many moving parts, constantly-changing variables, and a network of other business that may have different priorities and interests—keeping it all running smoothly is a complex, but immensely powerful skill. This book takes you inside the supply chain to show you what you need to know. Understand the fundamental concepts behind supply chain management Learn how supply chains work, and how to measure their performance Explore the ways in which innovation is improving supply chains around the world Examine the supply chain as a source of competitive advantage Whether you’re at the front or the back of your supply chain, your business is affected by every other company and event in the chain. Deep understanding and a host of practical skills are required to accurately predict, react to, and manage the ever-changing stream of events that could potentially disrupt the flow. Essentials of Supply Chain Management prepares you to take on the challenge and succeed.




Retail and Marketing Channels (RLE Retailing and Distribution)


Book Description

Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.




Intelligent Components and Instruments for Control Applications 1994


Book Description

Advances in computer technology and sensor development have led to increasingly successful control operations. In order to maximize future potential it is vital for academics and practitioners in the field to have an international forum for discussion and evaluation of the latest developments. The IFAC Symposia on intelligent components and instruments provide this opportunity and the latest in the series gives rise to this invaluable publication which provides an authoritative assessment of the present state and future directions of these key technologies.




Principles and Functions of Marketing


Book Description

Buy Latest Principles and Functions of Marketing e-Book in English language for B.Com 1st Semester Bihar State By Thakur publication.




Agent and Multi-Agent Systems: Technologies and Applications


Book Description

This book constitutes the proceedings of the Third International Symposium on Agent and Multi-Agent Systems: Technologies and Applications, held in Uppsala, Sweden, during June 3-5, 2009. The 86 papers contained in this volume were carefully reviewed and selected from numerous submissions. There are 13 main tracks covering the methodology and applications of agent and multi-agent systems and 8 special sessions on specific topics within the field. The papers are divided in topical sections on social and organizational structures of agents; negotiation protocols; mobile agents and robots; agent design and implementation; e-commerce; simulation systems and game systems; agent systems and ontologies; agents for network systems; communication and agent learning systems; Web services and semantic Web; self-organization in multi-agent systems; management and e-business; mobile and intelligent agents for networks and services; engineering interaction protocols; agent-based simulation, decision making and systems optimization; digital economy; agent-based optimization (ABO2009); distributed systems and artificial intelligence applications.




Basics of Supply Chain Management


Book Description

Supply Chain Management (SCM) was once a "pie in the sky" concept that could not be fully achieved. A key barrier was the cost of communicating with and coordinating among the many independent suppliers in each supply chain. SCM is possible because of three changes: technology has developed that simplifies communication, new management paradigms ha




Marketing Management


Book Description

Discover the comprehensive Marketing Management e-Book designed specifically for MBA II Semester students of Anna University, Chennai. Published by Thakur Publication, this invaluable resource provides in-depth insights into the principles and practices of marketing, empowering aspiring business leaders with the knowledge and strategies needed to excel in the dynamic world of marketing. Get ready to enhance your marketing acumen and achieve academic success with this essential e-Book.




MARKETING MANAGEMENT


Book Description

Buy E-Book of MARKETING MANAGEMENT For MBA 1st Semester of ( AKTU ) Dr. A.P.J. Abdul Kalam Technical University ,UP