Introduction to Business


Book Description

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.







Basic Marketing


Book Description




Promotion of FDA-regulated Medical Products


Book Description

Promotion of FDA-Regulated Medical Products is the update of the 2013 publication, FDA requirements for prescription drug promotion, by John Driscoll.




The Marketing Mix of the 4P's and 3P's. A Compilation of Products and Services


Book Description

Document from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: Undergraduate, , language: English, abstract: Marketing is now growing rapidly. Students must be creative, active, experimenting in carrying out activities, especially entrepreneurship, so they need marketing knowledge to support these activities. This book contains materials for the marketing mix of products and services. Many people define marketing informally as selling, in other words selling means marketing. From the old point of view, marketing is a way of designing products, testing, creating, branding, packaging, pricing, and promoting. While the AMA (The American Marketing Association) in Morissan defines marketing as follows: the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. In this definition, the AMA focuses on the consumer. The purpose of traditional marketing in general is to sell products in the form of products and services / ideas. The process a business uses to satisfy consumer needs and wants by providing goods and services is called marketing .Marketing is an overall system of business activities aimed at planning, pricing, promoting and distributing goods and services that can satisfy the needs of both existing and potential buyers.




Book Design Made Simple


Book Description

Book Design Made Simple gives DIY authors, small presses, and graphic designers--novices and experts alike--the power to design their own books. It's the first comprehensive book of its kind, explaining every step from installing Adobe(R) InDesign(R) right through to sending the files to press. For those who want to design their own books but have little idea how to proceed, Book Design Made Simple is a semester of book design instruction plus a publishing class rolled into one. Let two experts guide you through the process with easy step-by-step instructions, resulting in a professional-looking top-quality book




Media Promotion & Marketing for Broadcasting, Cable & the Internet


Book Description

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.




Sales Promotion


Book Description




Global Marketing Strategies for the Promotion of Luxury Goods


Book Description

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.




Outrageous Promotions That Are Outrageously Effective


Book Description

Discover A Proven, But Little-Known Secret To Tap Into Your Market And Immediately Bring In More Leads, Sell More Products & Services And Explode Your Revenue...Even In This Tough Economy. BUT FIRST... Do Not Spend Another Penny On Ordering Promotional Products Until You Read This Important Information! If you're not creating outrageous promotions that are outrageously effective using the power of promo products and are simply just getting "stuff" printed with your logo and randomly giving it away - I have 5 words of advice for you... STOP...Throwing Your Money Away! I know this because with over 15 years in the business I've come to realize that most businesses don't know the first thing about marketing using the power of promotional products and are just throwing money out the window. In this book, I'm breaking the industry "code of silence"...I'm pulling back the curtain and for the first time ever giving you "behind-the-scenes' access. You'll discover how simply combining the power of promotional products with direct response marketing strategies produces outrageously effective marketing for your company. I'll bet that the expensive Ad Agencies, the over-priced marketing "guru's, the big media sales reps and even the promotional product companies, tell you nothing about it and would prefer you never discover it. And honestly during this ever changing economy you need to forget about TV, Radio, Newspaper, TV and just about every other "Big Media" marketing and advertising and focus on this powerful and proven combination that generates more customers, prospects and sales than you can handle. Plus you'll also discover that you'll have more time and money to do the things you really want to do...like go hit the golf course...spend time with the family...go on a much needed vacation...or whatever! Still think promotional products don't work. Well check out the real life stories from "regular- ordinary" brick and mortar businesses, retail stores, insurance agencies, chiropractors, distributors, manufacturers , service industries, sales professionals (I think you get the point) all using the power of promotional products. Inside they share actual marketing examples along with the explosive results they've had on their businesses. Go ahead...don't be shy and take a look inside!