Professional Practice in Health Care Marketing


Book Description

This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.




Core Competencies of Civility in Nursing & Healthcare


Book Description

“This book has the potential to transform not only organizations but also the lives of all they employ and serve.” –Margaret (Peg) Wichrowski, MSN, RN Staff Nurse, Molecular Imaging and Nuclear Medicine Long Island Jewish Medical Center (LIJMC), Northwell Health “Dr. Cynthia Clark has taken incivility, a complex and critical subject, and provided an incredibly informative and useful blend of how it affects people, particularly healthcare professionals… [T]his book reflects a synthesis of years of study integrated with real experience to help those in healthcare organizations elevate the care environment with civility and kindness.” –David Fryburg, MD President, Envision Kindness “What a scholarly, literary masterpiece on individual and organizational civility… Dr. Clark’s conceptual model of a ‘Culture of Belonging’ is brought to life by her comprehensive coverage of evidence-based practices and practical tools to apply, create, and sustain healthy work environments. A must-read for healthcare and academic leaders!” –Remy Tolentino, MSN, RN, NEA-BC System Vice President, Nursing Workforce & Leadership Development Baylor Scott & White Health Nursing Institute/Center for Nursing Leadership Powerful change can happen when healthcare professionals stand together and amplify the dialogue of civility. Incivility and other workplace aggressions have a significant impact on the lives of healthcare professionals, faculty, and students, as well as the patients and families in their care. Incivility in academic and practice environments can provoke uncertainty and self-doubt, weaken self-confidence, and cause detrimental and lasting effects on individuals, teams, and organizations. These behaviors can fracture relationships and result in life-threatening mistakes, preventable complications, harm, or even the death of a patient. In Core Competencies of Civility in Nursing & Healthcare, Cynthia Clark—a nurse-leader dedicated to organizational change and an unwavering advocate for civility and dignity for all—provides an abundance of practical solutions to create and sustain communities of civility, diversity, inclusion, and respect in academic and healthcare environments. Using a wealth of evidence-based interventions, hands-on tools, and scholarly resources, this book expands current thinking on the topic of civility to create and support healthy, productive work and learning environments for the benefit of all. TABLE OF CONTENTS Chapter 1: What Is Civility, and Why Does It Matter? Chapter 2: The Detrimental Impact of Workplace Aggression Chapter 3: The Power and Imperative of Self-Awareness Chapter 4: Practicing the Fundamentals of Civility Chapter 5: Honing Communication Skills and Conflict Competence Chapter 6: The Power of Leadership, Visioning, and Finding Our WHY Chapter 7: Optimizing Self-Care and Professional Well-Being Chapter 8: Leadership Support and Raising Awareness for Organizational Change Chapter 9: Galvanizing a High-Performing Civility Team Chapter 10: Develop, Implement, and Evaluate a Data-Driven Action Plan Chapter 11: Securing Civility Into the Organizational Culture Through Policy Development Chapter 12: Celebrating Civility: A Powerful Engine to Uplift and Transform the Profession




Developing Professional Practice in Health and Social Care


Book Description

Addressing the changing world of professionalism, this text combines theory, research and practice, using real case studies, to investigate the process of becoming professional. Mapping the journey from allied or associate practitioner positions through qualifying and into advanced practitioner status, it is a valuable companion for health and social care, social work and allied health students from the beginning of their studies. Developing Professional Practice in Health and Social Care is an accessible text, including case studies, reflective exercises and activities, chapter aims and summaries and further reading boxes throughout. It covers: the context for professional practice, including historical perspectives, policy and discussion of relevant competencies and frameworks the concept of professionalism, exploring what it means to be a professional values and ethics underpinning professional practice professional identity development, including formation and changes in identity professional practice in complex environments, paying particular attention to working in organisations becoming a critical and globally aware practitioner the role of evidence and knowledge in professional practice working with supervision. Maintaining a strong focus on the ethical dimensions of professional practice, this text emphasises how health and social care practitioners can contribute to social justice and challenge social exclusion.




Health Professions Education


Book Description

The Institute of Medicine study Crossing the Quality Chasm (2001) recommended that an interdisciplinary summit be held to further reform of health professions education in order to enhance quality and patient safety. Health Professions Education: A Bridge to Quality is the follow up to that summit, held in June 2002, where 150 participants across disciplines and occupations developed ideas about how to integrate a core set of competencies into health professions education. These core competencies include patient-centered care, interdisciplinary teams, evidence-based practice, quality improvement, and informatics. This book recommends a mix of approaches to health education improvement, including those related to oversight processes, the training environment, research, public reporting, and leadership. Educators, administrators, and health professionals can use this book to help achieve an approach to education that better prepares clinicians to meet both the needs of patients and the requirements of a changing health care system.







For-Profit Enterprise in Health Care


Book Description

"[This book is] the most authoritative assessment of the advantages and disadvantages of recent trends toward the commercialization of health care," says Robert Pear of The New York Times. This major study by the Institute of Medicine examines virtually all aspects of for-profit health care in the United States, including the quality and availability of health care, the cost of medical care, access to financial capital, implications for education and research, and the fiduciary role of the physician. In addition to the report, the book contains 15 papers by experts in the field of for-profit health care covering a broad range of topicsâ€"from trends in the growth of major investor-owned hospital companies to the ethical issues in for-profit health care. "The report makes a lasting contribution to the health policy literature." â€"Journal of Health Politics, Policy and Law.




The Architect's Handbook of Professional Practice Update 2004


Book Description

The Architect's Handbook of Professional Practice Update 2004 offers the latest critical information to supplement the Thirteenth Edition. * Updated sample contracts. Includes an overview and new sample documents on CD-ROM. * Expanded practice topics. Features seven new topics, including proven techniques for improving client communications and four new services-such as building security assessment-that architects can provide. * Practice profiles.Contains seven practice profiles that illustrate how firms of all sizes can increase business and profits by adding new practice methods and services.




The Changing Face of Health Care Social Work, Third Edition


Book Description

This third edition of a best-selling social work text reflects the dramatic changes that have taken place in our health care environment since the second edition was published in 2004óand will likely continue to take place. It is a practical guide for social workers who must navigate our complex health care environment and accept new challenges while adapting to continual change. The book encompasses many facets of professional health care social work within the U.S. health care system, across key health care settings and with numerous different patient populations. The book is also a call to action for social workers, who today must not only be therapeutically effective but must be professionally competitive with other health care providers that claim similar treatment strategies and techniques. Permeating the third edition is a strong emphasis on the importance of developing best practices that are evidence-based, supportive, and ethically accountable while remaining time-limited and cost-effective. Each chapter contains a Glossary, Questions for Further Study, and a list of relevant websites. At the end of each chapter, a ìFuture Directionsî section helps social workers understand what to expect and how to prepare for changes in order to practice successfully. This third edition additionally encompasses updated professional profiles for diverse arenas of practice and is accompanied by an Instructorís Manual that provides a test bank, activities designed to enhance learning, and a sample syllabus. Completely new or updated sections examine: Mental health parity Changes in billing Evidence-based practice strategy Electronic record keeping and other advances in health technology Information related to the DSM-5 Protecting yourself legally in your documentation Protecting the privacy of the client Supervision in the health care setting The importance of teamwork and collaboration Social work in the military and VA settings Safety planning







Current Catalog


Book Description

First multi-year cumulation covers six years: 1965-70.