Progress in Communication Sciences


Book Description



















Progress in Communication Sciences


Book Description

This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.










Progress in Communication Sciences


Book Description

This is the 14th volume in a series that compiles research from a wide spectrum of disciplines, offering reviews of the areas that fall within the rubrics of information and communication science, as well as providing an overview of how people use communication.