Two-brain Business 2.0


Book Description

If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help OTHER gym owners build happier lives.Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts and more interviews than he can recall, Chris shares his best lessons in the second edition of "Two-Brain Business." From Australia to Europe to North America, these are what Chris' clients--some of the best gyms in the world--are doing RIGHT.This is the follow-up to Two-Brain Business, one of the most popular fitness business books of all time. But its content is all new, with fresh stories, smart ideas and proven tactics.www.twobrainbusiness.com




The Mobile Commerce Revolution


Book Description

More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.




Understanding Digital Marketing


Book Description

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.




Working Mother


Book Description

The magazine that helps career moms balance their personal and professional lives.




The First 20 Minutes


Book Description

The New York Times bestseller that explains how groundbreaking scientific discoveries can help each of us achieve our personal best Every week, Gretchen Reynolds single-handedly influences how millions of Americans work out. In her popular New York Times column, she debunks myths, spurs conversation, and stirs controversy by questioning widely held beliefs about exercise. Here, Reynolds consults experts in a range of fields to share paradigm-shifting findings that were previously only available in academic and medical journals, including: · 20 minutes of cardio is all you need (and sometimes six minutes is enough) · Stretching before a workout is counterproductive · Chocolate milk is better than Gatorade for recovery Whether you’re running ultramarathons or just want to climb the stairs without losing your breath, The First 20 Minutes will show you how to be healthy today and perform better tomorrow.




Athletic Body in Balance


Book Description

Great athletes make difficult moves look effortless with a combination of skill, strength, and balance. Traditional conditioning builds a fitness base, but modern sports training takes into account athletic movement patterns. Athletic Body in Balance is the first guide of its kind to show you how to train for smooth, fluid movement and prevent muscle imbalances, mobility restrictions, stability problems, and injuries. Physical therapist and sports conditioning expert Gray Cook has proven the effectiveness of his approach through the performances of athletes in the NFL, NBA, NHL, WNBA, and Reebok® University's sports training system. Cook's methods will help you identify functional weaknesses; correct imbalances; explore your potential; and refine sport-specific movement skills such as jumping, kicking, cutting, and turning. You will see where conditioning is breaking down and how to get your body back on track. Whereas other books concentrate on maximizing your strengths, Athletic Body in Balance focuses on exposing and overcoming your weaknesses to form a foundation for long-term training gains. Learn how to maintain what you gain and build on your improvements. Make this comprehensive assessment tool your training guide. Prepare and repair your body for ultimate athletic performance with Athletic Body in Balance.




The Marketing Book


Book Description

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.




Urban Calisthenics


Book Description

Are you seeking a better way to build a stronger body that doesn’t require a gym? Are you ready for the next level of fitness and a more extreme challenge? If you’ve grown bored or frustrated with traditional strength training methods and aren’t getting the results you want, Urban Calisthenics has the workouts you need. With progressive bodyweight street workouts you can do anywhere, all you’ll need to get ripped and strong is your body, a few simple pieces of equipment, and the willpower to make it happen. With nearly 70 bodyweight exercises and 10 precision routines, Urban Calisthenics will help you create the strong, balanced, muscular body you’ve been seeking. You’ll quickly forget the gym and discover a greater level of fitness that can be achieved virtually anywhere, and at any time! · Loaded with nearly 70 exercises, from basics like the push-up, chin-up, and lunge, to superhuman movements like the planche, human flag, and the double clap push-up · Utilizes a progressive training approach that starts with basic bodyweight exercises and guides you through more challenging movements until you're ready for the most challenging bodyweight exercises of all · Features 10 high-intensity, whole-body workouts that will push you to your limits and beyond · Contains dynamic full-color photography, detailed step-by-step instruction, and positive motivation from globally recognized bodyweight training expert Tee Major




8 Weeks to SEALFIT


Book Description

A workout book with techniques used by Navy SEALs combined with Cross Fit by a well known Navy SEAL fitness instructor