How to Market Your School


Book Description

How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.




The Dragon Squisher, Volume 1


Book Description

Meet Nigel: digger of latrines, shoveler of poop, and the single greatest threat to all the humans, elves, dwarves, and halflings of Esteria. Desperate to escape from military school and return to his carefree life as the village no-goodnik, Nigel sees the king's declaration of war on the gorks as the perfect opportunity to flee, since he's pretty sure his latrine-digging skills aren't going to do much good on the front line. But his escape efforts have a habit of backfiring, and by the time he and his arch-frenemy are banished from the kingdom and sent on an impossible quest for a (probably bogus) magical artifact, the humans of Amerigorn find themselves longing for the good old days when they were merely being annihilated by Lord Smoron. The Dragon Squisher is a fantasy novel for teens that spoofs the tropes of the genre and will appeal to teens, young adults, and adults who love the humor of Terry Pratchett and Douglas Adams. If this is the kind of book you've been searching for--and who hasn't?--look no further than Book One of the Nigel Chronicles: The Dragon Squisher. Funnier than Lord of the Rings! Shorter than Harry Potter! This coming of age fantasy novel is an epic fantasy treat for all fans of humorous fantasy.




Messaging Matters


Book Description

Harness the power of messaging to create a positive school culture and increase school and community collaboration. Written for school leaders, this title is divided into three parts. Each part helps readers to maximize their role as chief communicators with different stakeholders: students, teachers, and parents and community. Each chapter includes suggestions for using digital tools to enhance communication and ends with reflection questions and practical next steps. How this book will help you foster school community and improve your communication strategy: Comprehend the power of messaging and public relations in school. Gain tips for how to best use available technology tools, including online platforms, for messaging purposes. Inspect scenarios and real anecdotes that show communication strategies and messaging tactics in action in schools. Learn how to implement positive communication with parents and students from the start of the school year. Explore special strategies for communicating with challenging students or in difficult school climates. Contents: Introduction: Why Messaging Matters Chapter 1: Building a Positive Culture for Messaging Chapter 2: Cultivating a Positive Message With Teachers Chapter 3: Using Technology to Message With Teachers Chapter 4: Cultivating a Positive Message With Students Chapter 5: Using Technology to Message With Students Chapter 6: Cultivating a Positive Message With the Community, Parents, and Beyond Chapter 7: Using Technology to Message With the Community, Parents, and Beyond Epilogue References and Resources Index




Your School Rocks... So Tell People


Book Description

"Nothing..". How many times each week do your students respond to the question, "What happened at school today?" with that single, uninspiring, and untrue word? As school principals, Ryan McLane and Eric Lowe know that if schools rely on students to keep their parents informed, they risk parents believing that nothing special is happening at school - when quite the opposite is true. Great things are happening in your school every day! It's time to tell people! Your School Rocks... So Tell People! is a practical guide to using social media tools to keep your students' families and community connected, informed, and excited about what's going on in your school. Packed with tips and insights from educators who are effectively using social media, Your School Rocks... So Tell People! will inspire you to find the communication tools that work best for your school community. You'll learn: Where you'll find your "audience" online How video newsletters can help you save time (and paper) Why you don't have to be afraid of Facebook and blog comments How to engage students in learning activities outside normal school hours How simple images and words can inspire students How to save money using powerful and free social media tools And much more! With more than 70 immediately actionable tips, easy to follow instructions, and links to video tutorials, Your School Rocks... So Tell People! equips teachers and administrators to create communication strategies that are doable and effective.




Maximize Your School Marketing


Book Description

Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate implementation of marketing, public relations, and communication strategies. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.




School Marketing E-handbook


Book Description

"Marketing a school suggestions, from the marketing outcomes and skills gained, through many years at the schoolface, by an assistant principal / school marketing coordinator."--Provided by publisher.




Promoting Your School


Book Description




Promoting Your School


Book Description

"Clearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples." —Anne Roede Giddings, Assistant Superintendent Ansona Public Schools, CT "The examples spur thought on how schools can best communicate with their communities. The book is truly a practitioner′s handbook that any educator can learn from and immediately put into use." —Bruce Deterding, Principal Wichita Heights High School, Wichita, KS Project a positive school image in your community through effective communication! Novice and experienced school leaders will find this updated edition of a bestseller packed with techniques for delivering a school′s message effectively to internal and external constituencies and strengthening the partnership between schools, families, the community, and the private sector. Based on examples from successful schools, this comprehensive guide provides strategies, insights, and practical tools for successfully communicating school goals, successes, challenges, and educational priorities. The third edition offers updated strategies within each chapter and new chapters on using technology and gaining support for public schools. Readers will find: Information on media relations, crisis management, team building, and parent involvement Coverage of school and community resources to build a support base of human, material, and financial capital Forms, sample documents, handouts, and checklists for developing a customized school communications program Promoting Your School serves as an ideal coach on how to be an articulate advocate for your own school and develop a supportive constituency to help advance school goals.




Promoting Your School


Book Description

Schools today are experiencing pressures that have never been faced before. Very often members of the public do not know how their schools are doing, and as a result voters respond negatively. In Promoting Your School: A Public Relations Handbook, Irene Lober clearly describes various processes, methods, and actions that schools can take to better disseminate their message to their district. By focusing on public relations and sharing information about school performance, districts can have a better sense of what is working and as a result support their schools better.




Whole Novels for the Whole Class


Book Description

Work with students at all levels to help them read novels Whole Novels is a practical, field-tested guide to implementing a student-centered literature program that promotes critical thinking and literary understanding through the study of novels with middle school students. Rather than using novels simply to teach basic literacy skills and comprehension strategies, Whole Novels approaches literature as art. The book is fully aligned with the Common Core ELA Standards and offers tips for implementing whole novels in various contexts, including suggestions for teachers interested in trying out small steps in their classrooms first. Includes a powerful method for teaching literature, writing, and critical thinking to middle school students Shows how to use the Whole Novels approach in conjunction with other programs Includes video clips of the author using the techniques in her own classroom This resource will help teachers work with students of varying abilities in reading whole novels.