Author : Kenneth Christopher
Publisher : CRC Press
Page : 710 pages
File Size : 23,20 MB
Release : 2005-03-29
Category : Political Science
ISBN : 1420000225
Delivering IT projects on time and within budget while maintaining privacy, security, and accountability is one of the major public challenges of our time. The Handbook of Public Information Systems, Second Edition addresses all aspects of public IT projects while emphasizing a common theme: technology is too important to leave to the technocrats.
Author : David M. Lawrence
Publisher : Unc School of Government
Page : 404 pages
File Size : 43,30 MB
Release : 2010
Category : Law
ISBN : 9781560116141
This book reviews and explains the principal public records statutes applicable to records held by North Carolina local governments and examines the public's right of access to those records. It expands the coverage of the first edition and its cumulative supplement and also includes developments in the law since 2004. Although the book focuses on records held by local governments, state government officials also will find it useful.
Author : Don W. Stacks
Publisher : Guilford Publications
Page : 417 pages
File Size : 43,50 MB
Release : 2016-11-23
Category : Business & Economics
ISBN : 146252270X
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Author : Tom Kelleher
Publisher :
Page : 456 pages
File Size : 37,40 MB
Release : 2020-01-15
Category :
ISBN : 9780199029914
The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.
Author : Mordecai Lee
Publisher : Routledge
Page : 274 pages
File Size : 35,96 MB
Release : 2017-09-25
Category : Political Science
ISBN : 1351541358
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Author : Judy VanSlyke Turk
Publisher : Peter Lang Incorporated, International Academic Publishers
Page : 0 pages
File Size : 36,62 MB
Release : 2017
Category : Organizational behavior
ISBN : 9781433134548
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include «best practices» of multinational corporations, non-governmental organizations and governmental agencies around the world.
Author : Clarke Caywood
Publisher : McGraw Hill Professional
Page : 612 pages
File Size : 47,45 MB
Release : 1997-05
Category : Business & Economics
ISBN : 9780786311316
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Author : Shannon A. Bowen
Publisher : Business Expert Press
Page : 250 pages
File Size : 18,86 MB
Release : 2019-03-04
Category : Business & Economics
ISBN : 1949443671
This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.
Author : James L. Perry
Publisher : John Wiley & Sons
Page : 840 pages
File Size : 20,29 MB
Release : 2015-02-09
Category : Political Science
ISBN : 111900408X
The fundamentals of public administration, from the world'sleading practitioners Handbook of Public Administration is the classic,comprehensive guide to the field, featuring original writings fromthe world's foremost public administration thought leaders andpractitioners. Intended to help both public administration studentsand practitioners navigate administrative challenges, overcomeobstacles, and improve effectiveness, this guide provides acomplete overview of the entire field. The information is organizedinto seven parts representing key domains of knowledge and practicethat are essential for effective public administration. Thesereflect changes in the state of modern public administration, thefactors that influence policies and programs, the mechanics of howgovernment works, and the tools that help administrators get thingsdone. Readers will find insightful discussions on the challenges ofcontemporary governance and the ethics of public administration, aswell as practical guidance on the everyday operations that bringeffective policies and programs to life. Students and experienced practitioners alike will appreciate thewell-rounded approach to issues public administrators face everyday. The book is complete enough to act as a text, but organizedlogically for quick reference for specific problems or situations.Readers will: Understand the challenges posed by the changing context ofpublic administration Explore how relationships and decisions influence publicpolicies and programs Learn the critical skills and tools public administrators mustmaster to be effective Explore the ethics and liabilities of public administration,and what it means to take part The role of public administration is evolving, and the changingnature of the field will impact the way policies and programs aredesigned and implemented. This book fully explores current andupcoming changes domestically and internationally against thebackdrop of public administration fundamentals. For the student orprofessional seeking a deeper understanding of the publicadministrator's role, Handbook of Public Administration is aclear, comprehensive resource.
Author : Mai Chen
Publisher :
Page : 1166 pages
File Size : 17,97 MB
Release : 2014-12
Category : Public law
ISBN : 9781927248706
All New Zealanders have to interact with government, whether due to business regulation, getting government assistance, or administrative decision-making concerning licenses, or allocation of government funding. But not all citizens and businesses know how to successfully work with government, or how to challenge a government decision on a matter of administration, or policy, or Parliamentary decisions on law-making which detrimentally affects them. This second edition levels the playing field for those dealing with government. It is an outsider's guide to the insider's view of government. There is an entire "Toolbox" of public law mechanisms that sit alongside traditional commercial law remedies, which can help citizens and businesses successfully resolve government, regulatory or policy and law reform issues. Ministers, officials and regulators have unique obligations to be transparent and to act within the lawful limits of exercising public power. There is also a range of options apart from the courts to challenge government decision-making. The Public Law Toolbox will assist those wanting to influence policy and law reform issues for business, not for profit or democratic reasons by describing the tools available and how to use them for greatest effectiveness. It will also assist those wanting to resolve disputes concerning administrative and government decision-making, and advise businesses on how to use the toolbox to resolve disputes with competitors. The book will assist governments and officials to understand their unique legal, transparency and accountability obligations and the risks that they face, taking political and public opinion factors into account.
