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Public Relations Techniques

Author : Frank Jefkins

Publisher : Rbhp Trade Group

Page : 465 pages

File Size : 41,60 MB

Release : 1994

Category : Business & Economics

ISBN : 9780750615631

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Book Description

This second edition of Frank Jefkins' definitive guide to public relations management has been extensively revised to include references to changes in the 1990's, especially regarding the media, uses of video, new codes of practice, the recent research findings of numerous PR bodies and export implications. 'Public Relations Techniques' gives a comprehensive picture of the role of public relations in commercial and non-commercial organisations. As recipient of the Stephen Tallents Medal of the Institute of Public Relations for `exceptional achievement in, and contribution to public relations practice' Frank Jefkins is uniquely qualified to write this comprehensive, detailed and practical book covering all aspects of public relations. The new edition now covers the two CAM Diploma PR papers and includes past examination papers. Covers the two CAM Diploma PR papers and includes past exam papers Definitive guide to public relations management Revised to include references to changes in the 1990's



Public Relations Techniques

Author : Todd Hunt

Publisher :

Page : 0 pages

File Size : 44,97 MB

Release : 1994

Category : Public relations

ISBN : 9780030464331

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Book Description

Public Relations Techniques provides students with a functional approach to the creation of an information campaign. A strong strategic focus ensures that students understand the how, when and why of public relations. Features: * Theory-first approach provides an overview before the individual elements are covered. * Checklists at each stage in campaign development allow students to examine their practices. * Inclusion of information on the use of new technologies introduces students to the world of video-conferences and database management. * Distninct discussion of marketing, business and media communication prepares students to work with all job contacts. * Colour section adds interest to the discussion of commercial art production. * Boxed case studies introduce students to the process of campaigns.



Reputation Management Techniques in Public Relations

Author : Erdemir, Ayse

Publisher : IGI Global

Page : 451 pages

File Size : 36,72 MB

Release : 2018-01-26

Category : Business & Economics

ISBN : 1522536205

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Book Description

Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.



Public Relations Strategies and Tactics

Author : Dennis L. Wilcox

Publisher : Pearson Higher Ed

Page : 625 pages

File Size : 35,75 MB

Release : 2013-03-18

Category : Language Arts & Disciplines

ISBN : 020589724X

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Book Description

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.



Public Relations

Author : Paul Baines

Publisher : Routledge

Page : 453 pages

File Size : 13,54 MB

Release : 2004

Category : Business & Economics

ISBN : 0750657243

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Book Description

Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a range of modern PR techniques, spanning both inhouse and agency practice. This third edition includes updates and case studies including the 2002 football World Cup.



Public Relations For Dummies

Author : Eric Yaverbaum

Publisher : John Wiley & Sons

Page : 391 pages

File Size : 30,25 MB

Release : 2011-03-03

Category : Business & Economics

ISBN : 111805279X

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Book Description

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis



Public Relations Campaigns and Techniques

Author : Fran R. Matera

Publisher : Addison-Wesley Longman

Page : 296 pages

File Size : 25,26 MB

Release : 2000

Category : Business & Economics

ISBN :

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Book Description

A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand the whys and hows of successful PR campaigns. With this book, readers will learn the similarities and differences between specific types of campaigns and the practical points to consider when conducting research, planning, communicating, and evaluating. Whether the reader is a student unfamiliar with the process of public relations or a PR professional, this book provides the guidelines needed for a meaningful and productive campaign process. For anyone interested in marketing, advertising, and public relations.



Public Relations Writing and Media Techniques

Author : Dennis L. Wilcox

Publisher : Prentice Hall

Page : 0 pages

File Size : 35,82 MB

Release : 2013

Category : Public relations

ISBN : 9780205211678

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Book Description

With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.



Research Methods and Techniques in Public Relations and Advertising

Author : Bayram Oğuz Aydın

Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften

Page : 0 pages

File Size : 37,49 MB

Release : 2017

Category : Advertising

ISBN : 9783631718766

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Book Description

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.



Managing Public Relations

Author : Peter M. Smudde

Publisher : Oxford University Press, USA

Page : 352 pages

File Size : 46,10 MB

Release : 2014-11-01

Category : Language Arts & Disciplines

ISBN : 9780199985173

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Book Description

Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addressing the management of a public relations function. Its unique approach stresses the function of PR within the larger scope of business, showing students how to think like their future bosses and colleagues and making them more competitive in today's job market. Features * Gives students the business know-how they need in order to succeed in public relations * Directly applies current, foundational research to the day-to-day management concerns of public relations operations, allowing students to connect theory to practice in a demanding environment * Balances coverage of both agency and corporate (for-profit, non-profit, non-governmental, and governmental organizations) public relations operations * "Executive Viewpoints"-first-person testimonials from actual PR executives-bring concepts, methods, and tools to life for readers as they realize how senior managers work and why * Rich pedagogy in each chapter assists students in their reading * A Companion Website offers resources for students and instructors, and an Instructor's Manual is available to adopters (please see the preface for details)