DNR Digest


Book Description










National Parks and Protected Areas


Book Description

National parks and protected areas offer a wealth of ecological and social contributions or services to humans and life on earth. This book describes the strengths of national parks and protected areas in different parts of Europe and North America and the challenges to the full realization of their goals. It shows that they are useful not only in conserving rare species and biodiversity, but also in protecting water supply and other resources necessary to tourism and to economic and social development generally. Ideas and information on useful planning, management and decision-making arrangements are presented, and research needs are identified.







Creating the National Park Service


Book Description

Two men played a crucial role in the creation and early history of the National Park Service: Stephen T. Mather, a public relations genius of sweeping vision, and Horace M. Albright, an able lawyer and administrator who helped transform that vision into reality. In Creating the National Park Service, Albright and his daughter, Marian Albright Schenck, reveal the previously untold story of the critical "missing years" in the history of the service. During this period, 1917 and 1918, Mather's problems with manic depression were kept hidden from public view, and Albright, his able and devoted assistant, served as acting director and assumed Mather's responsibilities. Albright played a decisive part in the passage of the National Park Service Organic Act of 1916; the formulation of principles and policies for management of the parks; the defense of the parks against exploitation by ranchers, lumber companies, and mining interests during World War I; and other issues crucial to the future of the fledgling park system. This authoritative behind-the-scenes history sheds light on the early days of the most popular of all federal agencies while painting a vivid picture of American life in the early twentieth century.




Ecology and Recovery of Eastern Old-Growth Forests


Book Description

The landscapes of North America, including eastern forests, have been shaped by humans for millennia, through fire, agriculture, hunting, and other means. But the arrival of Europeans on America’s eastern shores several centuries ago ushered in the rapid conversion of forests and woodlands to other land uses. By the twentieth century, it appeared that old-growth forests in the eastern United States were gone, replaced by cities, farms, transportation networks, and second-growth forests. Since that time, however, numerous remnants of eastern old growth have been discovered, meticulously mapped, and studied. Many of these ancient stands retain surprisingly robust complexity and vigor, and forest ecologists are eager to develop strategies for their restoration and for nurturing additional stands of old growth that will foster biological diversity, reduce impacts of climate change, and serve as benchmarks for how natural systems operate. Forest ecologists William Keeton and Andrew Barton bring together a volume that breaks new ground in our understanding of ecological systems and their importance for forest resilience in an age of rapid environmental change. This edited volume covers a broad geographic canvas, from eastern Canada and the Upper Great Lakes states to the deep South. It looks at a wide diversity of ecosystems, including spruce-fir, northern deciduous, southern Appalachian deciduous, southern swamp hardwoods, and longleaf pine. Chapters authored by leading old-growth experts examine topics of contemporary forest ecology including forest structure and dynamics, below-ground soil processes, biological diversity, differences between historical and modern forests, carbon and climate change mitigation, management of old growth, and more. This thoughtful treatise broadly communicates important new discoveries to scientists, land managers, and students and breathes fresh life into the hope for sensible, effective management of old-growth stands in eastern forests.




Mr. Dimock


Book Description




Buyology


Book Description

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.