Rapid Response Advertising


Book Description

Delving into a new approach to advertising, Ayling explains the science of memes--self-explanatory symbols that represent a complete idea and impact behavior, such as "Nike--Just do it." He shows how memes are used in the rapid response system of advertising to engage the consumer through identity, emotion, influence recall and communication. 12 charts.




Textbook of Rapid Response Systems


Book Description

Successor to the editors' groundbreaking book on medical emergency teams, Textbook of Rapid Response Systems addresses the problem of patient safety and quality of care; the logistics of creating an RRS (resource allocation, process design, workflow, and training); the implementation of an RRS (organizational issues, challenges); and the evaluation of program results. Based on successful RRS models that have resulted in reduced in-hospital cardiac arrest and overall hospital death rates, this book is a practical guide for physicians, hospital administrators, and other healthcare professionals who wish to initiate an RRS program within their own institutions.




Rapid Response System


Book Description

Rapid Response System: A Practical Guide provides a practical approach to the evaluation, differential diagnosis, and management of common medical and surgical emergencies such as cardiac arrest, acute respiratory failure, seizures, and hemorrhagic shock occurring in hospitalized patients. Less common and special circumstances such as pediatric, obstetric, oncologic, neurologic and behavioral emergencies as well as palliative care for terminally ill patients encountered in the context of rapid response team events are also discussed. An overview of commonly performed bedside emergency procedures by rapid response team members complements the clinical resources that may need to be brought to bear during the course of the rapid response team event. Finally, an overview of organization, leadership, communication, quality and patient safety surrounding rapid response team events is provided. This book is written with medical students, junior physicians and nursing staff in mind working in both academic and community hospital settings. Both a novice and an experienced healthcare provider involved in a rapid response system will find this handbook to be valuable supplement to the clinical experiences gained though active engagement in the system. Hospital administrators and senior management staff will also find this book to be useful in the evaluation of quality and performance of the rapid response system, management of staff attitudes and behavior, performance of peer review, care for second victims and implementation of countermeasures for patient safety problems discovered in the course of rapid response system reviews.




Rapid Response


Book Description

Originally published to great acclaim in 2006, Dr. Stephen Olvey’s memoir Rapid Response makes a long-awaited return to print — complete with new text and an afterword by Dario Franchitti — at the same time as the release of a documentary feature film of the same title. This book is the compelling story of the author’s often tragic, sometimes funny, and frequently frustrating journey through the volatile world of professional motorsports. Along the way, he introduces many of the characters — geniuses, good guys, bad guys — that he has encountered during his quest to save lives and make motorsports safer. Among the racing legends with whom Dr. Olvey has worked — and who have their places in this book — are Mario Andretti, Emerson Fittipaldi, A.J. Foyt, Graham Hill, Nigel Mansell, Rick Mears and Al Unser Jr. Dr. Olvey attended his first race, the 1955 Indianapolis 500, at the impressionable age of 11, and saw his favourite driver, Bill Vukovich, killed in a fiery crash while leading. He began working at the famous Indianapolis Motor Speedway while attending medical school, making his first professional appearance there in 1966, when his first on-track rescue involved Graham Hill in his rookie year. Dr. Olvey organised the first traveling medical team in motorsports and was eventually joined by long-time colleague and friend, Dr. Terry Trammell. Continuing to work together over several decades, Dr. Olvey and Dr. Trammell have used their study of the cause and effect of racing crashes and injuries to make significant advances in safety, with many lives saved and serious injuries avoided. The writer of the foreword is Alex Zanardi, whose life Dr. Olvey helped to save after a violent accident in Germany in 2001, and who subsequently returned not only to motorsports, but also to handcycling, becoming a three-time Paralympic gold medalist.




Rapid Response Situations E-Book


Book Description

Practically focused and evidence based, Rapid Response Situations: Management in Adult and Geriatric Hospitalist Medicine compiles the essential information needed by rapid response teams (RRT) for early intervention at the bedside of an acutely ill patient. This portable resource is ideal for hospitalists and other members of the RRT, offering step-by-step coverage of the assessment and stabilization information most needed at the time of emergency. - Addresses the most common rapid response situations in a brief, highly templated, and bulleted format designed for quick reference at the point of care. - Step-by-step coverage includes: - Which stabilization measures to implement - Which tests to order and why - Which medications to administer, including dosage - Which specialists to consult for further interventions - A must-have reference for hospitalists, intensivists, ICU nurses, and other rapid response team members, including those working in rural settings with few intensivists or specialists available for consults.




Leisure in the Time of Coronavirus


Book Description

This bookgenerates discussions that enable leisure scholars to learn and to engage with wider debates about the crucial role of leisure in people's lives.




No Place for Amateurs


Book Description

This work details the skills, strategies, and methods - and the extraordinary resources these require - to provide an expose of the highly sophisticated techniques used to reach and persuade voters.




Hug Your Haters


Book Description

Includes a detachable folded poster of "The Hatrix."




Real-Time Marketing for Business Growth


Book Description

In this book, one of the world’s leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-to-finish “PRAISE” process that builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution as part of day-to-day operations... how to clarify your company’s purpose, value to customers, and most attractive opportunities... how to fix problems in sales and marketing that have persisted for decades, and finally measure the real value of marketing... how to combine the best traditional marketing techniques with the latest best practices for using social media... how to systematically and continually improve customer experience and lifetime value. Reece’s techniques have been proven with hundreds of companies over the past two decades – companies ranging from startups to intrapreneurial divisions of the world’s largest Fortune 500 firms. They work – and with her guidance, they will work for you, too.