Real Estate Marketing and Sales Essentials


Book Description

Real estate can be a rewarding career — for those with the savvy to succeed. Written by a real estate training authority, Real Estate Marketing Sales Essentials: Steps for Success equips new and experienced agents alike with a comprehensive resource of invaluable tips, advice, and hands-on instruction on how to convert their knowledge into sales — and profits. The book walks readers through the major daily activities of real estate professionals, including prospecting for seller appointments, seller listing procedures, prospecting for buyer appointments, buyer listing procedures, objection handling techniques, client follow-up, referrals, contract writing, negotiation, closing, financing, and more. It also offers sound advice on the characteristics of successful salespeople, equipping readers with insight on such key skills as professionalism, ethics, technology, time management, and the psychology of marketing. Agents are already sold, praising Steps for Success for its real-world scenarios, out-of-the-box thinking, humorous examples, valuable timesavers, and cost-cutting advice.







Real Estate Marketing and Sales Essentials


Book Description

Written by a real estate expert and training authority, this textbook provides the key steps for success for new and experienced agents who want to thrive, not just survive, in a dynamic industry. Real Estate Marketing and Sales Essentials is packed with insider tips, advice, and hands-on instruction on converting knowledge into sales. The book walks readers through the major daily activities, including prospecting, listing procedures, follow-up, social networking, referrals, technology, negotiation, financing, and more.




Real Estate Marketing


Book Description

Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.




Real Estate Marketing


Book Description

Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.







Your First Year in Real Estate, 2nd Ed.


Book Description

Newly Expanded with More Expert Advice to Help You Build a Winning Real Estate Career Welcome to the world of real estate sales, and the start of an exciting new career! Your destiny is now in your hands. Along with endless opportunities, flexible hours, and the freedom to chart your own path, you also have the potential to earn fabulous amounts of money. All you need for total success is preparation. Revised and expanded, Your First Year in Real Estate contains the essential knowledge you need to start off right in today’s vastly changed real estate market, avoid common first-year missteps, and get the inside edge that will take you to the top. Real estate expert Dirk Zeller has compiled the industry’s proven secrets and strategies that will enable novice agents to hit the ground running and excel from day one. You’ll get the insider’s guide to: • Selecting the right company • Developing valuable mentor and client relationships • Using the Internet and social networking to stay ahead of the competition (NEW!) • Setting—and reaching— essential career goals • Staying on top in today’s challenging real estate climate (NEW!) • And so much more. Concise and thorough, Your First Year in Real Estate is like having the top coach right by your side.




Real Estate Rainmaker


Book Description

Learn the new rules of real estate marketing! Old rule: Your website is all about you. New rule: Your website is all about the customer. Old rule: Online advertising will surpass offline advertising. New rule: Integrated offline and online advertising wins every time. Old rule: Delivering leads is the only job for a website. New rule: The best websites deliver leads and customer service. These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!




Real Estate Rainmaker


Book Description

Would you like to triple your income as a real estate agent orbroker? Close thirty or fifty or more transactions a year, ratherthan the national average of twelve? Reduce your advertisingexpenses by half and cut marketing costs per transaction by fortypercent? Can you imagine converting 100 percent of your prospect inquiriesinto customer presentations? Working a four-day week whilemaintaining a six-figure income? Cashing out of your practicefinancially independent yet still young enough to enjoy the fruitsof your labors? If these questions sound like an impossible dream,then reality is about to give you a very pleasant surprise. Real Estate Rainmaker introduces a powerful marketing system thatmultiplies your personal efforts and enables you to generate moreprospects and close more sales at lower cost. Drawing on provenmarketing principles and insights from other industries, Dan GooderRichard, a leading authority on real estate marketing, presents thedynamic 3-Step Rainmaker Lead System. Following each step of thissystem, you will learn how to: * Overcome inevitable market fluctuations faced by all real estateagents and brokers * Master the latest marketing techniques to increase leads atreduced cost * Close more prospects by focusing on customer needs * Boost referrals and maximize profits through customerretention * Write your own marketing plan in six easy mornings * Build a Trophy Database and develop an exit strategy to cash outfinancially independent Complete with an invaluable collection of marketing tools neverbefore assembled in one place and all the essential contactinformation you ll require to find what you need easily, RealEstate Rainmaker brings you a torrent of indispensable principles,techniques, and savvy insider s tips that will flood your practicewith customers, profits, and success beyond your wildestdreams. "Doing business without marketing is like winking in the dark. Youknow you re doing it, but nobody else does." From the Foreword byLaurie Moore-Moore The real estate industry has never been more active or morecompetitive than it is today. Anyone who wants to achieve realsuccess must have a foolproof marketing system to create prospects,convert them into customer appointments, and turn past clients intofuture referral sources. Real Estate Rainmaker introduces the most reliable marketing systemin the real estate industry today, the 3-Step Rainmaker LeadSystem. This is your opportunity to learn the key components of aproven, dynamic system that you can put into practice immediatelyand discover advanced marketing methods and techniques that canhelp build your practice throughout your career. In this remarkableand revolutionary guide, you ll learn: * Twenty easy techniques to boost advertising results at no extracost * Proven direct response lead generation techniques * Can t-miss direct marketing copywriting and design secrets * Unbeatable Internet marketing strategies * How to build a Trophy Database that really pays off * And much, much more to generate more leads, more sales Don t let your career languish while you waste precious marketingdollars through trial and error. Let Real Estate Rainmaker startmaking you a rainmaker today.





Book Description