Managing Marketing: Guidelines for Practice Success


Book Description

Provides dental practices with guidelines on implenting a branding strategy, website development, print and digital marketing, referral generating techniques, and advertising.




CDT 2021


Book Description

To find the most current and correct codes, dentists and their dental teams can trust CDT 2021: Current Dental Terminology, developed by the ADA, the official source for CDT codes. 2021 code changes include 28 new codes, 7 revised codes, and 4 deleted codes. CDT 2021 contains new codes for counseling for the control and prevention of adverse oral, behavioral, and systemic health effects associated with high-risk substance use, including vaping; medicament application for the prevention of caries; image captures done through teledentistry by a licensed practitioner to forward to another dentist for interpretation; testing to identify patients who may be infected with SARS-CoV-2 (aka COVID-19). CDT codes are developed by the ADA and are the only HIPAA-recognized code set for dentistry. CDT 2021 codes go into effect on January 1, 2021. -- American Dental Association




Nutrition and Oral Health


Book Description

This book explores in depth the relationships between nutrition and oral health. Oral health is an integral part of general health across the life course, and this book examines nutritional and oral health considerations from childhood through to old age, with particular attention focused on the consequences of demographic changes. Current knowledge on the consequences of poor diet for the development and integrity of the oral cavity, tooth loss, and the progression of oral diseases is thoroughly reviewed. Likewise, the importance of maintenance of a disease-free and functional dentition for nutritional well-being at all stages of life is explained. Evidence regarding the impact of oral rehabilitation on nutritional status is evaluated, and strategies for changing dietary behaviour in order to promote oral health are described. Nutrition and Oral Health will be an ideal source of information for all who are seeking a clearly written update on the subject.




Current Catalog


Book Description

First multi-year cumulation covers six years: 1965-70.




Everything is Marketing


Book Description




Pit and Fissure Sealants


Book Description

This book provides wide-ranging information on current clinical and scientific knowledge on the various aspects of fissure sealing. Trends in the epidemiology of caries are first examined, followed by thorough description of the morphology of pits and fissures and types of sealant. The role of sealants in the prevention of caries is discussed. Diagnostic parameters are presented, along with step-by-step descriptions of clinical procedures for fissure sealing. Chapters are also included on alternative techniques of fissure sealing, sealing of carious fissures, and therapeutic fissure sealing. The final chapter in the book focuses on the cost effectiveness of the procedure. Tooth surfaces with pits and fissures are particularly vulnerable to caries development. Sealants were developed to help manage these sites of the tooth and safeguard the surfaces from decay. This book has been written by acknowledged experts in the field. It will be of value for all dental professionals seeking to deepen their understanding of current knowledge on the science and the clinical application of pit and fissure sealants.







CDT 2022


Book Description

Dentistry goes beyond providing excellent oral care to patients. It also requires an accurate record of the care that was delivered, making CDT codes an essential part of dentists’ everyday business. 2022 code changes include: 16 new codes, 14 revisions, 6 deletions, and the 8 codes adopted in March 2021 regarding vaccine administration and molecular testing for a public health related pathogen. CDT 2022 contains new codes for: Previsit patient screenings; Fabricating, adjusting and repairing sleep apnea appliances; Intracoronal and extracoronal splints; Immediate partial dentures; Rebasing hybrid prostheses; Removal of temporary anchorage devices. Also includes alphabetic and numeric indices and ICD 10 CM codes related to dental procedures. CDT codes are developed by the ADA and are the only HIPAA recognized code set for dentistry. Includes app and ebook access.







Dental Practice Transition


Book Description

Dental Practice Transition: A Practical Guide to Management, Second Edition, helps readers navigate through options such as starting a practice, associateships, and buying an existing practice with helpful information on business systems, marketing, staffing, and money management. Unique comprehensive guide for the newly qualified dentist Covers key aspects of practice management and the transition into private practice Experienced editorial team provides a fresh, balanced and in-depth look at this vitally important subject New and expanded chapters on dental insurance, patient communication, personal finance, associateships, embezzlement, and dental service organizations