Comunicación digital


Book Description

Este manual está dirigido a estudiantes de comunicación y de educación de grado y posgrado. El eje central de toda la obra es el novedoso concepto de Factor R-elacional, atendiendo al nuevo modelo que los autores han bautizado como «TRIC» (Tecnologías de la Relación, Información y Comunicación), que dibuja un nuevo escenario de contextos y mediaciones en la comunicación digital y móvil. Este libro contiene todas las partes esenciales para entender la comunicación digital: fundamentos, principios, interactuantes, competencias, mediaciones e inteRmetodología.Desde una perspectiva educomunicativa, los autores proponen métodos innovadores para llevar a cabo prácticas de aprendizaje digital en entornos presenciales, semipresenciales y virtuales. Como aportación final, se entrevista a seis reconoidos expertos en educación mediática y competencia digital para abordar desde su mirada diferentes temas planteados en el libro, de forma dialógica y abierta a la reflexión. También se brinda a los lectores la posibilidad de participar e interactuar en un laboratorio de experiencias TRIC.




The Routledge International Handbook of Digital Social Work


Book Description

This handbook provides an authoritative and cutting-edge overview of current research and trends related to the emerging field of digital technology and social work. This book is divided into six sections: Reframing Social Work in a Digital Society Shaping a Science of Social Work in the Digital Society Digital Social Work in Practice The Ethics of Digital Social Work Digital Social Work and the Digitalization of Welfare Institutions: Opportunities, Challenges and Country Cases Digital Social Work: Future Challenges, Directions and Transformations This book, comprised of 40 specially commissioned chapters, explores the main intersections between social work theory and practice in an increasingly digitized world. Bringing a critical focus to how social work as a profession is adapting exponentially to embrace the benefits of technology, it gives specific consideration to the digitalization of the social work profession, including the ways in which social workers are using different forms of technology to provide effective services and innovative practice responses. With chapters on big data, digital archiving, e-citizenship and inclusion, gerontechnology, children and technology, and data ethics, this book will be of interest to all social work scholars, students and professionals as well as those working in science and technology studies more broadly.




Digital Transformation and Social Well-Being


Book Description

This is the first book to show how digitalisation and the better provision of information and communication technologies (ICTs) can improve access to a wide-range of social services, as well as make them more inclusive. Overcoming disparities across social groups using contemporary digitalisation models will have lasting consequences on social well-being and human welfare. Reflecting on current trends the authors vividly illustrate the collective, global nature of the challenge that digitalisation represents for providers, administrators and users of welfare services. It is important, therefore, to bear in mind the following for research design and practice: Citizens' rights must be protected Consideration should be given to how the services provided can be improved by more effective use of ICTs Digital interventions require better service coordination in the setting of priorities and specific training in digital skills for service providers and service users The chapters in this book address these problems and challenges in great depth, analysing the role of ICTs in promoting social inclusion and social welfare, drawing on examples of successful ICT applications around the world. The book contains country case-studies from the United States, Brazil, India, the Republic of Korea, Taiwan, Hong Kong (China), Zimbabwe, Morocco, Spain, Portugal, Ireland and Singapore and will be of interest to all scholars and students of social policy, to social work educators, and social care providers.




Juvenopedia


Book Description

El presente libro pretende mapear el planeta de las juventudes iberoamericanas, a modo de pequeña enciclopedia capaz de condensar los pequeños saberes y grandes interrogantes sobre las identidades juveniles actuales, ya sean ocultas, sumergidas, emergentes y visibles, es decir, como una Juvenopedia en construcción. Responde a un trabajo de investigación individual de naturaleza interdisciplinaria, pero parte de un esfuerzo colectivo de distintos investigadores iberoamericanos de las últimas generaciones, que de alguna manera han tenido relación como colegas, discípulos o colaboradores de Carles Feixa y Patricia Oliart (coordinadores). Tras una introducción en la que los coordinadores establecen un marco general sobre los estudios de las juventudes iberoamericanas, el libro se articula en capítulos que responden a intereses teóricos y marcos disciplinarios distintos, aunque todos comparten la misma estructura: una primera sección en base a marcos teóricos y conceptuales, una segunda a partir de esbozos etnográficos, y una tercera en base a un caso de estudio como ilustración de las teorías. En ellos se retratan una diversidad de jóvenes contemporáneos en América Latina y la Península Ibérica: jóvenes indígenas, trendsetters, rurales, urbanos, estudiantes, trabajador@s, en masculino, en femenino, digitales, deportistas, ciudadan@s, transnacionales, altermundialistas e indignad@s.







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Book Description







Online Brand Communities


Book Description

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.




Exploring Transmedia Journalism in the Digital Age


Book Description

Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.




Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics


Book Description

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.