Book Description

The tourism sector, a massive conglomeration of diverse businesses and organisations, contributes billions of pounds to the British economy and sustains millions of jobs. Yet its central role in the economic activity and life of the country is not given sufficient recognition. Too often, Government fails to factor tourism into its wider decision-making. The Committee have heard convincing evidence that the sub-national structures for supporting tourism in England were damaged by the abolition of the Regional Development Agencies without putting in place adequate arrangements for tourism promotion. With sufficient resources, the Committee believes VisitEngland is well placed to move more decisively into the organisational vacuum left by the abolition of the Regional Development Agencies and the Regional Tourist Boards. It could better coordinate the disparate efforts of some 200 local Destination Management Organisations, focusing its attention on those with most promise of developing a substantial tourism base. It could be an even better source of advice and training to the many small businesses that typify much of the tourism industry. Working with the National Coastal Tourism Academy in identifying and promulgating best practice, VisitEngland could begin the process of turning round those seaside resorts that have lost their way. The Academy is funded by the Coastal Communities Fund - a source of income for which the Committee shares the Government's enthusiasm.