Relax! It's Only Social Media


Book Description

IntroductionYou can dive into social media head-first and see what happens, or you can take the time to research, evaluate, plan and execute your approach. I choose the second option. It's easy to get carried away and blindly create profiles on new social media platforms, regardless of whether your target audience is even present. With a smartphone in your pocket, it's easy to post content and release it to the world. But, what's the point?There are lots of 'how to' books on social media, and no end of blogs, but there are few that address the fear that many people have about using social media - the fear of not really knowing what to do, and not wanting to get it wrong.My aim, in writing this book, is to bring the business of social media back to basics: to compare the new with the traditional, to adopt a planned approach, and to ensure that you know how you can get results for your business.Who is this book for?If you're a marketer or a business owner, director, manager with responsibility for marketing, this book is for you. If you're involved in customer service, recruitment or sales you will also find this helpful to your day-to-day role. You'll probably be using social media already, but know you could be using it better.What you will learn in this book* That social media is not just about technology* That everything needs to start with why* What the point of social media is* Which social media platform/s you should be using* That social media is not a strategy* How to get ready to do business on social media* Why you need to listen first, then engage* That marketing is all about telling stories to the right people, at the right point in the buying process* That the power of content lies in its potential to start a conversation* If you know what you're looking for, you can focus on the measurements that matter. Wherever the future lies with social media, it's only one channel of communication. So relax!The only thing we can be certain of with social media is that it will change, so let's embrace change and focus on knowing where we want to be, and on developing a plan that will help get us there.




Smart Social Media


Book Description

You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help. Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour. Drawing insights from real-life case studies and success stories, Luan Wise breakdown the most critical issues, including: Understanding how social media marketing can drive growth for your business; Knowing how to build a strong brand presence on relevant social media platforms; Using social media to guide buyers through their journey from awareness to advocacy; and Recognizing the benefits of collaborations, partnerships, and online communities to support business growth.




The Relaxed Author


Book Description

Do you want to be a more relaxed author? There are plenty of books and tips on writing faster, learning more marketing tactics and strategies, trying to maximize your ranking, hitting the top of the charts, juicing the algorithms, and hacking different ad platforms. While these are all important things — which the authors themselves regularly write and talk about — it's also important to recognize that your author journey is a marathon, and not a sprint. Joanna Penn and Mark Leslie Lefebvre have been in the business long enough to see authors burning out and leaving the writing life because they turned what they love into a hamster wheel of ever more production and marketing tasks they hate. It doesn't have to be this way. This book is a collection of tips on how to be a more relaxed author — and return to the love that brought you to writing in the first place. You will discover: - Why the 'relaxed' author? - You are not alone. Why authors are not relaxed. Part 1: Relaxed Writing - Write what you love - Write at your own pace - Write in a series (if you want to) - Schedule time to fill the creative well and for rest and relaxation - Improve your writing process — but only if it fits with your lifestyle Part 2: Relaxed Publishing - Make empowered publishing choices - Understand persistence, patience, and partnership - Value your work. You create intellectual property assets. - Publish at your own pace - Publish wide (or don’t) - Sell direct to your audience - Don't let piracy and plagiarism derail you - Deal with cancel culture, bad reviews, and haters - Find a community who support your publishing choices Part 3: Relaxed Marketing - Focus on the basics first - Simplify your author brand and website - Simplify and automate your email - Find one form of marketing you enjoy and can sustain for the long term - Put book 1 in a series free or permafree - Choose social media that suits you — or don't use it at all - Advertise in campaigns - Outsource when you can - Embrace who you are. Double down on being human. - Think global, digital, long-term marketing Part 4: Relaxed Business - Do you really want to run an author business? - Create multiple streams of income - Eliminate tasks. Say 'no' more. - Organize and improve your processes - Use tools - Find voices you trust and tune out the rest - Learn about money - Look after your physical and mental health - Keep a long-term mindset If you want to be a more relaxed author, sample or buy today.




Social Media ROI


Book Description

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.




Relaxed


Book Description

We often try to do a lot for God--without him. Relaxed is a call to let go of spiritual performance, reject our cultural tendency to live under pressure, and find freedom to walk with God and toward God, one gentle step at a time. Jesus was never in a hurry to be anywhere other than where he was, trusting and obeying his Father. Could the same be said of us? We long to know peace, purpose, and contentment, but life's stresses, the world's discouragements, and our own striving for growth get in the way. In Relaxed, pastor and teacher Megan Fate Marshman explores what it means to set aside our addiction to trying to figure everything out and relish a slower, compelling, powerful, and relaxed life with God. As Megan takes us word by word through Proverbs 3:5-6, she helps us discover: The joy of a continual, intimate relationship with God What God calls us to do with the burden of shame and guilt What it looks like to be relaxed in the midst of grief, financial stress, mistakes, and fatigue The freedom and forgiveness of being found "in Christ" How to incorporate rhythms of walking with God into our everyday routines God never intended for us to be in control. As we lean away from our own understanding and into an intentionally relaxed spiritual life, we join Jesus in trusting a God who knows what he is doing--and isn't worried about a thing.




The Future of Charity Marketing


Book Description

Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the arts, they are organisations on a mission, underpinned by social purpose. However, charities now face unique challenges in a turbulent global economic climate due to structural changes in society post Covid and pressure on disposable incomes. Charities need to transform and, in some cases, modernise for sustained increasing demand from their service users. They need to engage with a wider range of stakeholders, meet higher public expectations on transparency and governance and compete for resources from existing as well as a continuous range of new competitors. This book brings together leading scholars to think about what is needed to future proof the nonprofit sector in areas such as partnerships, collaborations, branding, communications, income generation and fundraising, stakeholder involvement and meeting the future needs of service users. This edited collection builds upon the research in the editors' first book Charity Marketing: Contemporary Issues, Research and Practice to challenge students, researchers and practitioners in understanding the challenges and opportunities ahead and think about how to future proof nonprofit marketing. Drawing from a diverse group of academics and deep-thinking practitioners, The Future of Charity Marketing focuses on how charities can prepare for the future through sharing big ideas and examples of best practice. Presenting contrasting perspectives and the latest thinking on a range of challenges, this book gives topics for classroom debate, identifies areas for future research and offers practitioners useful insights.




Relax, It's Just God


Book Description

Gold-medal winner of a Next Generation Book Award, silver-medal winner of the Independent Publishers Book Award. As featured on the PBS NewsHour “A gem of a book.” — LIBRARY JOURNAL (STARRED REVIEW) A step-by-step guide to raising confident, open-minded kids in an age of religious intolerance. Relax, It's Just God offers parents fresh, practical and honest ways to address issues of God and faith with children while promoting curiosity and kindness, and successfully fending off indoctrination. A rapidly growing demographic cohort in America, secular parents are at the forefront of a major and unprecedented cultural shift. Unable to fall back on what they were taught as children, many of these parents are struggling, or simply failing, to address issues of God, religion and faith with their children in ways that promote honesty, curiosity, kindness and independence. The author sifts through hard data, including the results of a survey of 1,000 nonreligious parents, and delivers gentle but straightforward advice to both non-believers and open-minded believers. With a thoughtful voice infused with humor, Russell seamlessly merges scientific thought, scholarly research and everyday experience with respect for a full range of ways to view the world. "Relax, It's Just God" goes beyond the numbers to assist parents (and grandparents) who may be struggling to find the right time place, tone and language with which to talk about God, spirituality and organized religion. It encourages parents to promote religious literacy and understanding and to support kids as they explore religion on their own -- ensuring that each child makes up his or her own mind about what to believe (or not believe) and extends love and respect to those who may not agree with them. Subjects covered include: • Talking openly about our beliefs without indoctrinating kids • Making religious literacy fun and engaging • Talking about death without the comforts of heaven • Navigating religious differences with extended family members • What to do when kids get threatened with hell




Relaxed & Stress-Free Living & Working with Mindfulness


Book Description

Also in the 6th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), as well as tailored premium content and access to travel deals with discounts of up to 75%. At the same time, you do good and support sustainable projects. Because even if stress and hectic pace are omnipresent, often even small changes in life such as regular sports, mindfulness training or meditation are enough to significantly decelerate everyday life. This mindfulness soon develops into a lasting resilience that helps to survive difficult life situations without lasting impairment. It is particularly important to evaluate each new, unforeseen situation as objectively and without fear as possible and to learn what can be done better for the future. This book shows how to do this. With its "Info on Demand" concept, the publisher not only participated in an EU-funded program but was also awarded the Global Business Award as Publisher of the Year. Therefore, by purchasing this book, you are also doing good: The publisher is financially and personally involved in socially relevant projects such as tree planting campaigns, the establishment of scholarships, sustainable living arrangements, and many other innovative ideas. The goal of providing you with the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive book not only imparts expert knowledge but also allows you to ask individual questions and receive personal advice. In doing so, expertise and technical innovation go hand in hand, as we take the responsibility of delivering well-researched and reliable content, as well as the trust you place in us, very seriously. Therefore, all texts are written by experts in their field. Only for better accessibility of information do we rely on AI-supported data analysis, which assists you in your search for knowledge. You also gain extensive premium services: Each book includes detailed explanations and examples, making it easier for you to successfully use the consultation services, freeky available only to book buyers. Additionally, you can download e-courses, work with workbooks, or engage with an active community. This way, you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and successes tangible. That's why, as part of the reader community, you have the unique opportunity to make your journey to personal success even more unforgettable with travel deals of up to 75% off. Because we know that true success is not just a matter of the mind, but is primarily the result of personal impressions and experiences. Publisher and editor Simone Janson is also a bestselling author and one of the 10 most important German bloggers according to the Blogger Relevance Index. Additionally, she has been a columnist and author for renowned media such as WELT, Wirtschaftswoche, and ZEIT - you can learn more about her on Wikipedia.




Sports Sponsorship and Branding


Book Description

This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, name and image likeness (NIL) rights, viewer experience, machine learning, social media use by athletes, sport migration, and the impact of COVID-19. It presents cutting-edge cases and new data across sports and events, including the Olympics, the NBA, international football, the rafting world championships, and collegiate sports. The book is an essential resource for advanced students, researchers, practitioners, and policymakers working in sport business and management, sport marketing, digital marketing, marketing communications, or brand management.




Relax, It's Only Uncertainty


Book Description

Leading the way when the way is changing.