Business Research Methods


Book Description

Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Indian context. Various analytical tools used in research methods are given along with exhaustive coverage and illustrations. Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation. The book contains 7 sections divided into 23 chapters. Case studies are included which will help to develop analytical skills. SPSS application has been described wherever necessary. The book can be of great help to MBA, PGDBM, MMS, BBA and Commerce students.




Research Methodology In Management And Commerce


Book Description

The book provides an invaluable tool for scholars, learners, and professionals in the disciplines of commerce and management if one takes research techniques into account. The book needs to provide a comprehensive delineation of its aims and extent concerning the particular facets of commerce and management that it endeavours to examine. This furnishes an outline for readers regarding the anticipated content of the book. A conceptual framework that serves as the underpinning for the subjects explored is frequently incorporated into an extensive textbook in commerce and management. This may require the application of pre-existing theories and models that are pertinent to the discipline. Researchers in the fields of business and management are welcome to share their findings using a variety of study methods and approaches. This may encompass analyses of unconventional approaches frequently employed in these disciplines, such as experimental designs, polls, case studies, and more. The book may explore various methods of data acquisition, with a particular focus on their suitability and efficacy within the realm of research on businesses and management. This may include interviews, focus groups, surveys, and other techniques. Some examples of possible topics covered in a book with an eye towards the future include new developments and potential paths taken by research methods in the fields of business and management. This functionality aids readers in remaining updated on the dynamic research environment within these disciplines. In brief, a book devoted to research methodology in the domains of commerce and management ought to function as an all-encompassing manual, providing practical illustrations, ethical deliberations, and theoretical perspectives that are pertinent to the pursuit of significant research in these ever-evolving and cross-disciplinary seminars.




Research Methodology in Strategy and Management


Book Description

Research methods present the strategic management field with great opportunities and challenges. This first volume includes three types of chapters aimed at exploiting the opportunities and meeting the challenges. One group of chapters addresses broad issues of science, including the state of strategy research, issues surrounding the age of data, and how to build cumulative knowledge within the strategic management field. A second group of chapters highlight ways to improve specific practices, including the measurement of knowledge, the assessment of limited dependent variables, and designing studies. A final group of chapters describe how strategy researchers can better use particular methods. These methods include social network analysis, longitudinal analysis, qualitative methods, survey research, and structural equation modeling. Collectively, the chapters offer state of the art thinking about research methodology provided by intellectual leaders within the strategic management field.




Research Methods for Business Students


Book Description

Brings the theory, philosophy and techniques of research to life and enables students to understand the relevance of the research methods. This book helps you learn from worked examples and case studies based on real student research, illustrating what to do and what not to do in your project.




Research Methods


Book Description

This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and identify the key points that need to be addressed. This clear and practical book also covers the requirements of more general areas of business research and consultancy. New to this edition is a chapter devoted to the analysis of qualitative data - an area many students find they want to focus on. A new accompanying student website also gives practical guidance on some of the problems students face: assistance with writing a research proposal; the structure of a dissertation; collecting data - how much is enough; citing references; links to other resources. Dissertations and projects form an integral part of many MBA and degree programmes and this text is invaluable when tackling this area for the first time. The authors approach the research task in a step-by-step manner, covering areas such as data collection, observational methods, and data analysis.




RESEARCH METHODOLOGY


Book Description

This comprehensive text designed for MBA, MCom, MA (Economics), MA (Sociology) and PhD (Management, Commerce, Economics, and Engineering) courses continues to give complete account of concepts and statistical tools of research methodology in its Second Edition. The textbook also serves as a reference for consultants to carryout projects/consultancies in industries or service organizations. DISTINGUISHING FEATURES OF THE BOOK • Written in an easy to read style • Each technique is illustrated with sufficient number of numerical examples • Gives complete account of statistics and aspects of research methodology • Chapter 8 gives complete account of testing of hypotheses • Design and analysis of experiments, advanced multivariate analysis, multidimensional scaling and conjoint analysis, algorithmic research, models for industries and public systems, simulation are unique to this text. • Graded chapter-end questions NEW TO THIS EDITION Introduction of a chapter on SPSS (Chapter 17), is new to this edition which gives readers an idea to obtain statistics for different techniques presented in this text. The different screenshots for different modules of SPSS applied to suitable example problems on sample session for data creation, reports, descriptive statistics, tables, compare means, general linear model, correlation, simple regression, nonparametric tests, classify, data reduction and graphs help readers to understand the features of SPSS. AUDIENCE • MBA • MCom • MA (Economics) • MA (Sociology) and • PhD (Management, Commerce, Economics, and Engineering)




Business Research Methods


Book Description

Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.




LOW SPEED AERODYNAMICS


Book Description

The book aims at explaining the fundamental principles of aerodynamics from an engineer’s point of view. Right from the beginning, it conveys a basic understanding of the behaviour of the real viscous fluid. Later, through appropriate approximations, the ideal inviscid fluid is introduced. It gives a clear exposition of the fundamentals of fluid dynamics, both viscous and inviscid, including the topic of boundary layer. The text provides introductory concepts of wind tunnel and measurements to give a balanced overview of the subject so that the students are exposed to experiments and laboratory practices at the outset. It emphasises the physics of various aspects of the fluid flow phenomenon so that the reader develops a ‘physical feel’ of the subject. This book is primarily intended for the undergraduate students of aeronautical engineering and aerospace engineering. KEY FEATURES • Use of a large number of flow visualisation photographs for illustration • Use of a large number of innovative diagrams • Adequate number of worked-out examples at the end of almost all the chapters • A set of exercise problems at the end of every chapter




The Essentials of Business Research Methods


Book Description

Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.




Business Research Methods


Book Description

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.