Retail Superstars


Book Description

How small, one-of-a-kind businesses can break through among giants Megachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection of goods and services. But this doesn't mean that independent stores can't compete with the big guys-and win. Retail expert George Whalin identifies and explores twenty-five highly popular and profitable independent stores from around the country. Unlike the mom-and-pops of yesteryear, these businesses embrace technology and innovation, generate word of mouth, and turn their size into an advantage. They include: ? ABC Carpet and Home in New York City ? Powell's City of Books in Portland, Oregon ? The Junkman's Daughter in Atlanta ? Jungle Jim's International Market in Fairfield, Ohio Readers will be inspired by how these independent stores are thriving and take away lessons they can apply to their own businesses.




Be a Network Marketing Superstar


Book Description

Be a Network Marketing Superstar provides a proven 26-step program designed to help business leaders quickly become stars in this fast-growing and profitable industry. As far as career opportunities go, network marketing is hard to beat. It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Network marketing -- also known as direct selling and multi-level marketing -- has turned millions of people into successful business owners. To truly reach their earning potential, network marketers need the right tools. This powerful training manual shows you how to: master the six core skills of successful network marketing sharpen their salesmanship become more persuasive build relationships overcome roadblocks radiate positive energy find and attract quality people be powerful coaches and mentors With equal parts advice and inspiration, as well as helpful worksheets and exercises, Be a Network Marketing Superstar gives network marketers the know-how and confidence they need to join the ranks of the top moneymakers.




Hardware Retailing


Book Description




Marketing Your Retail Store in the Internet Age


Book Description

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.




Alien Superstar (Book #1)


Book Description

A six-eyed teenage alien refugee becomes a Hollywood star in this hilarious series opener by the bestselling authors of the Hank Zipzer series, Henry Winkler and Lin Oliver. When thirteen-year-old Buddy Burger has to flee from his alien planet, he crash lands in an even wilder place: Hollywood, California. But no one is shocked to see a six-eyed alien strolling around the Universal back lot. The tourists just think he’s an actor in a supercool alien costume. And the fancy Hollywood directors take notice too. They cast Buddy in a popular TV show playing (of course) an alien. After a video of his first episode goes viral, he becomes an overnight sensation, and suddenly, his world is filled with adoring fans, rides in glamorous limos, and appearances at all-the-shrimp-you-can-eat red carpet parties! Will Buddy be able to keep his secret when all eyes are on him? Or will the glitz and glam of Hollywood prove too much for this alien superstar? “Alien Superstar has it all . . . action, suspense, and big laughs!” —Jeff Kinney, author of the Diary of a Wimpy Kid series “Henry Winkler and Lin Oliver keep us laughing while slipping in a lesson for kids—accept everyone as they are, even if they have suction cups for feet. Alien Superstar is a super fun read for middle grades on up.” —Jennifer Garner “A funny interstellar adventure that will have readers watching the cosmos for the second book to arrive.” —SLJ Review "Winkler and Oliver bring their sharply honed sense of comedy and extensive experience in the television industry to Buddy’s antics on the set. . . . This results in an endearingly strange protagonist that will resonate with any kid who has felt like an outsider. A sense of humor and empathy are required for this zany adventure.” —Booklist




Superstars of Gaming


Book Description

The biggest stars of gaming draw in millions of dollars and fans. Some have become online celebrities! Meet the greatest streamers, creators, and players in this high/low look at the superstars of the gaming world.




Success Secrets of the Online Marketing Superstars


Book Description

Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.




Science Superstars


Book Description

Discover the amazing women who took science by storm! Women scientists are not new, but they haven’t always gotten credit for being so stellar. In Jennifer Calvert and Octavia Jackson's Science Superstars, you’ll be introduced to 30 remarkable women whose passion and dedication to all things science led to groundbreaking discoveries, vital medicine, essential technology, and cutting-edge inventions that changed the world. If you use GPS or Wi-Fi, you have Hedy Lamarr to thank for that. If you are fascinated by space travel, look no further than Katherine Johnson, Mary Jackson, Stephanie Kwolek, Sally Ride, and Mae Jemison. And if you’re spellbound by advances in medicine, the work of Elizabeth Blackwell, Elizabeth Garrett Anderson, Dorothy Crowfoot Hodgkin, and others is indispensable to the world we know today. Discover the triumphs, curiosity, and hard work of female trailblazers whose love of science spurred revolutionary advances.




Realty and Building


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Superstar


Book Description

A Bank Street College of Education Best Children's Book of the Year! “Lester’s first-person narrative is honest and pure.” —Kirkus (starred review) Perfect for fans of Fish in a Tree and Wonder, this uplifting debut novel from Mandy Davis follows space-obsessed Lester Musselbaum as he experiences the challenges of his first days of public school: making friends, facing bullies, finding his "thing," and accidentally learning of his autism-spectrum diagnosis. Lester’s first days as a fifth grader at Quarry Elementary School are not even a little bit like he thought they would be—the cafeteria is too loud for Lester's ears, there are too many kids, and then there's the bully. Lester was always home-schooled, and now he’s shocked to be stuck in a school where everything just seems wrong. That's until he hears about the science fair, which goes really well for Lester! This is it. The moment where I find out for 100 percent sure that I won. But then things go a bit sideways, and Lester has to find his way back. A touching peek into the life of a sensitive autism-spectrum boy facing the everydayness of elementary school, Superstar testifies that what you can do isn’t nearly as important as who you are. “A lovely, heartfelt narrative about the things we’ve lost, and the things we’ve found again.” —Gary D. Schmidt, Newbery Honor winner for The Wednesday Wars “I LOVE LESTER.” —Linda Urban, author of Milo Speck, Accidental Agent and A Crooked Kind of Perfect