Retailing: The environments for retailing
Author : A. M. Findlay
Publisher : Taylor & Francis
Page : 508 pages
File Size : 32,91 MB
Release : 2002
Category : Business & Economics
ISBN : 9780415087209
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Author : Musso, Fabio
Publisher : IGI Global
Page : 596 pages
File Size : 50,97 MB
Release : 2019-10-11
Category : Business & Economics
ISBN : 1799814130
Book Description
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
The Retail Environment
Author : Kenneth George Jones
Publisher : Taylor & Francis
Page : 492 pages
File Size : 32,23 MB
Release : 1990-01-01
Category : Business & Economics
ISBN : 9780415049856
Book Description
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Author : Soares, Ana Maria
Publisher : IGI Global
Page : 424 pages
File Size : 29,40 MB
Release : 2020-02-21
Category : Business & Economics
ISBN : 1799822222
Book Description
Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
Principles of Urban Retail Planning and Development
Author : Robert J. Gibbs
Publisher : John Wiley & Sons
Page : 274 pages
File Size : 28,91 MB
Release : 2012-01-03
Category : Architecture
ISBN : 0470488220
Book Description
"...Extraordinary: Gibbs has popped the hood and taken apart the engine of commercial design and development, showing us each individual part and explaining fit, form and function." —Yaromir Steiner, Founder, Chief Executive Officer, Steiner + Associates "...the most comprehensive and expansive book ever written on the subject of Retail Real Estate Development. Gibbs is by far the most prominent advocate for reforming retail planning and development in order to return American cities to economic and physical prominence." –Stefanos Polyzoides, Moule & Polyzoides Architects & Urbanists The retail environment has evolved rapidly in the past few decades, with the retailing industry and its placement and design of "brick-and-mortar" locations changing with evolving demographics, shopping behavior, transportation options and a desire in recent years for more unique shopping environments. Written by a leading expert, this is a guide to planning for retail development for urban planners, urban designers and architects. It includes an overview of history of retail design, a look at retail and merchandising trends, and principles for current retail developments. Principles of Urban Retail Planning and Development will: Provide insight and techniques necessary for historic downtowns and new urban communities to compete with modern suburban shopping centers. Promote sustainable community building and development by making it more profitable for the shopping center industry to invest in historic cities or to develop walkable urban communities. Includes case studies of recent good examples of retail development
Handbook of Research on Retailer-Consumer Relationship Development
Author : Musso, Fabio
Publisher : IGI Global
Page : 625 pages
File Size : 14,57 MB
Release : 2014-05-31
Category : Business & Economics
ISBN : 1466660759
Book Description
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
Retailing in the 21st Century
Author : Manfred Krafft
Publisher : Springer Science & Business Media
Page : 458 pages
File Size : 11,84 MB
Release : 2009-12-17
Category : Business & Economics
ISBN : 3540720030
Book Description
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Supply Chain Management Strategies and Risk Assessment in Retail Environments
Author : Kumar, Akhilesh
Publisher : IGI Global
Page : 378 pages
File Size : 22,89 MB
Release : 2017-12-15
Category : Business & Economics
ISBN : 1522530576
Book Description
The proper understanding and managing of project risks and uncertainties is crucial to any organization. It is paramount that all phases of project development and execution are monitored to avoid poor project results from meager economics, overspending, and reputation. Supply Chain Management Strategies and Risk Assessment in Retail Environments is a comprehensive reference source for the latest scholarly material on effectively managing risk factors and implementing the latest supply management strategies in retail environments. Featuring coverage on relevant topics such as omni-channel retail, green supply chain, and customer loyalty, this book is geared toward academicians, researchers, and students seeking current research on the challenges and opportunities available in the realm of retail and the flow of materials, information, and finances between companies and consumers.
Retailing
Author : A. E. Kent
Publisher : Palgrave MacMillan
Page : 526 pages
File Size : 15,73 MB
Release : 2003
Category : Retail trade
ISBN : 9780333997680
Book Description
Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the issues of internet shopping and globalization.
The Retail Experiment
Author : Amy Roche
Publisher :
Page : 250 pages
File Size : 35,61 MB
Release : 2017-10
Category : Business & Economics
ISBN : 9781925648294
Book Description
Have you been spending more than ever on marketing, but feel like your customers are responding less? Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn't seem to be enough? Do you know the retail environment has changed, but you're not sure how to respond? Customers across all industries have changed dramatically in recent years, but many retailers have failed to understand or keep up. Retailers who don't respond to the new problems of their customers will quickly be left behind. In this groundbreaking book about winning back the modern customer, Amy Roche describes the 'experiments' she performed in her own retail store. In The Retail Experiment you'll learn how to: leave behind old retail methods that no longer work understand, value and engage with the modern customer evaluate and capitalise on the changed shopping environment market to and communicate with customers make your store an exciting place to visit appeal to the emotions of your customers successfully position your business in the 'experience economy'. Amy examines winning strategies, pitfalls and fails, and the five strategies she discovered that drew customers in like magnets, increasing visitation, sales, and overall engagement.
