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The Digital Business Start-Up Workbook

Author : Cheryl Rickman

Publisher : John Wiley & Sons

Page : 326 pages

File Size : 35,9 MB

Release : 2012-05-09

Category : Business & Economics

ISBN : 0857083058

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Book Description

How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub



The Ultimate Profit Playbook

Author : Karl Kaufman

Publisher : Bullhorn Books

Page : 58 pages

File Size : 44,13 MB

Release : 2021-10-07

Category :

ISBN : 9781955230001

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Book Description

The Revolutionary System for Building Life-Changing Wealth in the Stock Market How can ordinary investors achieve extraordinary returns? The Ultimate Profit Playbook is an interactive workbook teaching the step-by-step process needed to evaluate a stock. It will help investors organize their research, dramatically reducing the time required to construct a market-beating portfolio. As the founder of American Dream Investing and a Forbes contributor, Karl Kaufman has provided investing insights to millions of readers. Based on decades of experience, this easy-to-understand guide is designed with the individual investor in mind. In The Ultimate Profit Playbook, Kaufman shows how to: Find a prospective stock to invest in Develop critical thinking to gain an edge over the professionals Know exactly which numbers to prioritize and how to find them quickly Discover secret web search ideas to uncover information ignored by most investors With The Ultimate Profit Playbook, Kaufman reveals the strategies he has used to generate more than 20% annualized returns over the past ten years. If you're looking for the one investing book to always keep by your side, The Ultimate Profit Playbook will be your trusted guide time and again.



Research to Revenue

Author : Don Rose

Publisher : UNC Press Books

Page : 353 pages

File Size : 50,79 MB

Release : 2016-01-06

Category : Education

ISBN : 146962527X

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Book Description

University start-ups are unique in the world of business and entrepreneurship, translating research conducted at and owned by universities into market-ready products--a complex process that requires a combination of scientific, technical, legal, business, and financial skills to be successful. Start-ups have the potential to generate revenue for universities, enhance faculty recruitment and retention, create jobs, and create investment opportunities for venture capitalists and entrepreneurs. Research to Revenue presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, Don Rose and Cam Patterson give a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common--and avoidable--mistakes. They detail the key factors and components that contribute to a successful start-up, explain what makes university start-ups unique, delineate the steps of building and managing them, and describe how to foster and maintain start-ups at a university. Written for faculty and staff working on campus, tech-transfer officers, university administrators, and venture capitalists unfamiliar with university structures, Research to Revenue ensures that any reader unfamiliar with technology commercialization and entrepreneurship will understand the fundamentals of the process, including intellectual property rights, fund-raising, and business models. This work is an invaluable resource for the successful formation and well-managed operation of university start-ups.



The Ultimate LinkedIn Sales Guide

Author : Daniel Disney

Publisher : John Wiley & Sons

Page : 381 pages

File Size : 36,95 MB

Release : 2021-03-04

Category : Business & Economics

ISBN : 1119787890

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Book Description

Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.



Profit First

Author : Mike Michalowicz

Publisher : Penguin

Page : 225 pages

File Size : 19,80 MB

Release : 2017-02-21

Category : Business & Economics

ISBN : 073521414X

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Book Description

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.



Stock Market Investing for Beginners

Author : Tycho Press

Publisher : Sourcebooks, Inc.

Page : 146 pages

File Size : 19,81 MB

Release : 2013-11-22

Category : Business & Economics

ISBN : 1623153026

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Book Description

"This book provides a good foundation for the beginning investor who is setting out to venture in the stock market. It tells you in plain English about the fundamentals of stock market and investment strategies to deepen your investing literacy. If you're looking for good advice on which stock to buy and when to sell it, you can find it in this book."—Best Ways to Invest Money Blog Investing in the stock market is a great way to build your wealth, but for those of us who aren't professional stockbrokers, knowing what information to trust and where to put your money can seem overwhelming. Stock Market Investing for Beginners provides you with the strategic advice and knowledge necessary to make informed investment decisions. Equipping you with everything you need to take control of your financial future, Stock Market Investing for Beginners removes the guesswork from investing. Stock Market Investing for Beginners gives you the tools to start investing wisely and successfully, with: A Comprehensive Overview covering the fundamentals of stock market investing Strategic Advice on buying, selling, owning, and diversifying Invaluable Tips on building your financial portfolio through stock market investing "As a financial advisor, I recommend this book to anyone wanting to learn the Wall Street stock market game and build wealth."—Cheryl D. Broussard, reader and financial advisor Learn how to make the best of your investment with Stock Market Investing for Beginners.



How to Money

Author : Jean Chatzky

Publisher : Roaring Brook Press

Page : 208 pages

File Size : 47,79 MB

Release : 2022-05-10

Category : Young Adult Nonfiction

ISBN : 1250791685

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Book Description

"Where was this book when we were teenagers?" - Real Simple "Helps new grads make smart, informed money decisions." - MSNBC Learn how to money in this in-depth, illustrated guide from New York Times bestselling author and financial expert Jean Chatzky, Kathryn Tuggle, and the team at HerMoney There’s no getting around it. You need to know how to manage money to know how to manage life — but most of us don’t! This illustrated guidebook from New York Times bestselling author and financial expert Jean Chatzky, Kathryn Tuggle, and their team at HerMoney breaks down the basics of money—how to earn it, manage it, and use it—giving you all the tools you need to take charge and be fearless with personal finance. How to Money will teach you the ins and outs of: -creating a budget (and sticking to it) -scoring that first job (and what that paycheck means) -navigating student loans (and avoiding student debt) -getting that first credit card (and what “credit” is) -investing like a pro (and why it’s important!) All so you can earn more, save smart, invest wisely, borrow only when you have to, and enjoy everything you've got!



See These Bones

Author : Chris Tullbane

Publisher : Murder of Crows

Page : 448 pages

File Size : 26,18 MB

Release : 2019-10-22

Category : Fiction

ISBN : 9781733482417

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Book Description

There are many words to describe necromancers, but superhero isn't one of them. 18-year-old Damian Banach's only talent is the power that's driving him insane. Yet somehow Damian just became the Academy of Heroes' newest student. Accompanied by his mom's ghost, he'll have to survive the Academy (and his fellow classmates), while battling the insanity that doomed every Crow before him. Superhero school just got scary.



Weber's Ultimate Grilling

Author : Jamie Purviance

Publisher : Harvest

Page : 359 pages

File Size : 27,42 MB

Release : 2019

Category : Cooking

ISBN : 1328589935

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Book Description

The most highly instructive and visually engaging grilling book on the market, from the experts at Weber, with more than 100 all-new recipes and over 800 photos



Markup & Profit

Author : Michael Stone

Publisher : Craftsman Book Co

Page : 316 pages

File Size : 50,46 MB

Release : 1999-01-01

Category : Technology & Engineering

ISBN : 9781572180710

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Book Description

In order to succeed in a construction business you have to be able to mark up the price of your jobs to cover overhead expenses and make a decent profit. The problem is how much to mark it up. You don't want to lose jobs because you charge too much, and you don't want to work for free because you've charged too little. If you know how much to mark up you can apply it to your job costs and arrive at the right sales price for your work. This book gives you the background and the calculations necessary to easily figure the markup that is right for your business. Includes a CD-ROM with forms and checklists for your use.