Role of Product Charisma in Buying Behavior
Author : Vedanand
Publisher :
Page : 352 pages
File Size : 24,78 MB
Release : 1970
Category : African American consumers
ISBN :
Author : Vedanand
Publisher :
Page : 352 pages
File Size : 24,78 MB
Release : 1970
Category : African American consumers
ISBN :
Author : David A. Aaker
Publisher : Psychology Press
Page : 391 pages
File Size : 33,16 MB
Release : 2013-10-31
Category : Business & Economics
ISBN : 1317759834
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.
Author :
Publisher :
Page : 638 pages
File Size : 14,42 MB
Release : 1975
Category : Dissertation abstracts
ISBN :
Author : Samyia Safdar
Publisher : Frontiers Media SA
Page : 117 pages
File Size : 39,10 MB
Release : 2023-10-13
Category : Science
ISBN : 2832533647
Author :
Publisher : Soffer Publishing
Page : 84 pages
File Size : 20,6 MB
Release :
Category :
ISBN :
Author :
Publisher :
Page : 1150 pages
File Size : 37,91 MB
Release : 1971
Category : Economics
ISBN :
Includes annual List of doctoral dissertations in political economy in progress in American universities and colleges; and the Hand book of the American Economic Association.
Author : José Pedro Zúquete
Publisher : Routledge
Page : 582 pages
File Size : 15,76 MB
Release : 2020-11-29
Category : Psychology
ISBN : 0429558279
The Routledge International Handbook of Charisma provides an unprecedented multidimensional and multidisciplinary comparative analysis of the phenomenon of charisma – first defined by Max Weber as the irrational bond between deified leader and submissive follower. It includes broad overviews of foundational theories and experiences of charisma and of associated key issues and themes. Contributors include 45 influential international scholars who approach the topic from different disciplinary perspectives and utilize examples from an array of historical and cultural settings. The Handbook presents up-to-date, concise, thought-provoking, innovative, and informative perspectives on charisma as it has been expressed in the past and as it continues to be manifested in the contemporary world by leaders ranging from shamans to presidents. It is designed to be essential reading for all students, researchers, and general readers interested in achieving a comprehensive understanding of the power and potential of charismatic authority in all its varieties, subtleties, dynamics, and current and potential directions.
Author : Marieke de Mooij
Publisher : SAGE Publications
Page : 416 pages
File Size : 44,88 MB
Release : 2013-08-27
Category : Business & Economics
ISBN : 1483315452
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Author : American Marketing Association
Publisher :
Page : 718 pages
File Size : 10,90 MB
Release : 1971
Category : Marketing
ISBN :
Proceedings of the Spring and Fall conferences.
Author : Xerox University Microfilms
Publisher :
Page : 832 pages
File Size : 26,99 MB
Release : 1973
Category : Dissertations, Academic
ISBN :