From Newspeak to Cyberspeak


Book Description

In this book, Slava Gerovitch argues that Soviet cybernetics was not just an intellectual trend but a social movement for radical reform in science and society as a whole. Followers of cybernetics viewed computer simulation as a universal method of problem solving and the language of cybernetics as a language of objectivity and truth. With this new objectivity, they challenged the existing order of things in economics and politics as well as in science. The history of Soviet cybernetics followed a curious arc. In the 1950s it was labeled a reactionary pseudoscience and a weapon of imperialist ideology. With the arrival of Khrushchev's political "thaw," however, it was seen as an innocent victim of political oppression, and it evolved into a movement for radical reform of the Stalinist system of science. In the early 1960s it was hailed as "science in the service of communism," but by the end of the decade it had turned into a shallow fashionable trend. Using extensive new archival materials, Gerovitch argues that these fluctuating attitudes reflected profound changes in scientific language and research methodology across disciplines, in power relations within the scientific community, and in the political role of scientists and engineers in Soviet society. His detailed analysis of scientific discourse shows how the Newspeak of the late Stalinist period and the Cyberspeak that challenged it eventually blended into "CyberNewspeak."




Surface Forces


Book Description

This monograph is devoted to long-range surface forces sig nificant far beyond a single monolayer and felt over tens or even hundreds of molecular layers adjacent to an interface. The transi tion from the concept of short-range effects that reigned earlier to the concept of long-range forces simultaneously signified the transition from a two-dimensional world to a three-dimensional one, incomparably richer in physicochemical phenomena. This transition took many years and evolved through many steps. It began with the Gouy-Chapman theory of diffuse ionic atmospheres, which together with London's theory of molecular forces was used as a basis for the development (beginning in 1937) of the DLVO theory of stability of lyophobic colloids. Further elaboration of the theory involved the introduction of new types of force, and a generalization (in 1954) to the case of interaction between unlike particles (hetero coagulation). This theory is fundamental in such large-scale prac tical problems as flotation, water treatment, dyeing, soil science, microbiology, and interaction between biological cells. This book is the first comprehensive monograph devoted to sur face forces. This fact makes it easier to attract the reader's interest; yet, the reader's demands become all the more difficult to satisfy completely. Indeed, the research that we review and analyze here covers about 50 years of work. Much data has been amassed, so that the main problem was a careful selection and an alysis.