Digital Advertising


Book Description

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.




Fast Ion Transport in Solids


Book Description

The main motivation for the organization of the Advanced Research Workshop in Belgirate was the promotion of discussions on the most recent issues and the future perspectives in the field of Solid State lonics. The location was chosen on purpose since Belgirate was the place were twenty years ago, also then under the sponsorship of NATO, the very first international meeting on this important and interdisciplinary field took place. That meeting was named "Fast Ion Transport in Solids" and gathered virtually everybody at that time having been active in any aspect of motion of ions in solids. The original Belgirate Meeting made for the first time visible the technological potential related to the phenomenon of the fast ionic transport in solids and, accordingly, the field was given the name "Solid State lonics". This field is now expanded to cover a wide range of technologies which includes chemical sensors for environmental and process control, electrochromic windows, mirrors and displays, fuel cells, high performance rechargeable batteries for stationary applications and electrotraction, chemotronics, semiconductor ionics, water electrolysis cells for hydrogen economy and other applications. The main idea for holding an anniversary meeting was that of discussing the most recent issues and the future perspectives of Solid State lonics just twenty years after it has started at the same location on the lake Maggiore in North Italy.




Virtuality and Virtualization


Book Description

This book begins with consideration of possible frameworks for understanding virtuality and virtualization. It includes papers that consider ways of analyzing virtual work in terms of work processes. It examines group processes within virtual teams, focusing in particular on leadership and group identity, as well as the role of knowledge in virtual settings and other implications of the role of fiction in structuring virtuality.




Nonlinear Time Series Analysis


Book Description

A comprehensive resource that draws a balance between theory and applications of nonlinear time series analysis Nonlinear Time Series Analysis offers an important guide to both parametric and nonparametric methods, nonlinear state-space models, and Bayesian as well as classical approaches to nonlinear time series analysis. The authors—noted experts in the field—explore the advantages and limitations of the nonlinear models and methods and review the improvements upon linear time series models. The need for this book is based on the recent developments in nonlinear time series analysis, statistical learning, dynamic systems and advanced computational methods. Parametric and nonparametric methods and nonlinear and non-Gaussian state space models provide a much wider range of tools for time series analysis. In addition, advances in computing and data collection have made available large data sets and high-frequency data. These new data make it not only feasible, but also necessary to take into consideration the nonlinearity embedded in most real-world time series. This vital guide: • Offers research developed by leading scholars of time series analysis • Presents R commands making it possible to reproduce all the analyses included in the text • Contains real-world examples throughout the book • Recommends exercises to test understanding of material presented • Includes an instructor solutions manual and companion website Written for students, researchers, and practitioners who are interested in exploring nonlinearity in time series, Nonlinear Time Series Analysis offers a comprehensive text that explores the advantages and limitations of the nonlinear models and methods and demonstrates the improvements upon linear time series models.




Psychophysiology


Book Description

As new technology fuels the rapid growth of research in psychophysiology, it is essential that those new to the field receive a comprehensive introduction. Psychophysiology: Human Behavior and Physiological Response provides students with elementary information regarding the anatomy and physiology of various body systems, recording techniques, integrative reviews of literature, and concepts in the field. Highly accessible, this book fills a gap between edited handbooks that are often difficult for beginners, and journal articles that may also be a challenge to digest. In this new edition, John L. Andreassi incorporates: *a glossary of terms at the end of each chapter to help students learn definitions of novel terms introduced throughout the book; *a new chapter focusing on the proliferation of neuroimaging studies, including positron emission tomography (PET) and functional magnetic resonance imaging (fMRI); and *content changes in all chapters to cover new areas of research, as well as to update findings in traditional topics of interest. Upper level undergraduate and beginning graduate students in psychophysiology, biological psychology, cognitive neuroscience, and physiological psychology will benefit immensely from this important text, just as professionals new to psychophysiology will find this book exceptionally useful in their work.




Single Women in Popular Culture


Book Description

Single Women in Popular Culture demonstrates how single women continue to be figures of profound cultural anxiety. Examining a wide range of popular media forms, this is a timely, insightful and politically engaged book, exploring the ways in which postfeminism limits the representation of single women in popular culture.




Galaxy at War


Book Description

Warfare is a common theme throughout the Star Wars saga. This supplement gives players and Gamemasters everything they need to run games or play characters in a war-torn galaxy.




Human Medical Research


Book Description

Medical research involving human subjects has contributed to considerable advancements in our knowledge, and to medical benefits. At the same time the development of new technologies as well as further globalisation of medical research raises questions that require the attention of researchers from a range of disciplines. This book gathers the contributions of researchers from nine different countries, who analyse recent developments in medical research from ethical, historical, legal and socio-cultural perspectives. In addition to reflections on innovations in science such as genetic databases and the concept of “targeted therapy” the book also includes analyses regarding the ethico-legal regulation of new technologies such as human tissue banking or the handling of genetic information potentially relevant for participants in medical research. Country and culture-specific aspects that are relevant to human medical research from a global perspective also play a part. The value of multi- and interdisciplinary analysis that includes the perspectives of scholars from normative and empirical disciplines is a shared premise of each contribution.




The Linear Regression Model Under Test


Book Description

This monograph grew out of joint work with various dedicated colleagues and students at the Vienna Institute for Advanced Studies. We would probably never have begun without the impetus of Johann Maurer, who for some time was the spiritus rector behind the Institute's macromodel of the Austrian economy. Manfred Deistler provided sustained stimulation for our research through many discussions in his econometric research seminar. Similar credits are due to Adrian Pagan, Roberto Mariano and Garry Phillips, the econometrics guest professors at the Institute in the 1982 - 1984 period, who through their lectures and advice have contributed greatly to our effort. Hans SchneeweiB offered helpful comments on an earlier version of the manuscript, and Benedikt Poetscher was always willing to lend a helping . hand when we had trouble with the mathematics of the tests. Needless to say that any errors are our own. Much of the programming for the tests and for the Monte Carlo experiments was done by Petr Havlik, Karl Kontrus and Raimund Alt. Without their assistance, our research project would have been impossible. Petr Havlik and Karl Kontrus in addition. read and criticized portions of the manuscript, and were of great help in reducing our error rate. Many of the more theoretical results in this monograph would never have come to light without the mathematical expertise of Werner Ploberger, who provided most of the statistical background of the chapter on testing for structural change . .




Physical Activity And Mental Health


Book Description

This text is an effort to summarize and synthesize the existing research dealing with the influence of physical activity on mental health, as well as the potential mechanisms underlying psychological effects. Contributions from some of the leading experts in the field deal with mental health through prevention, exercise prescription, exercise adherence, drug therapy and exercise, the influence of physical activity on depression, anxiety, and self-esteem, and the paradoxical effects of excessive amounts of exercise.