Sales Promotion Encyclopedia
Author :
Publisher : National Retail Merchants Assn
Page : 363 pages
File Size : 43,33 MB
Release : 1990-06-01
Category :
ISBN : 9780871020710
Author :
Publisher : National Retail Merchants Assn
Page : 363 pages
File Size : 43,33 MB
Release : 1990-06-01
Category :
ISBN : 9780871020710
Author : National Retail Dry Goods Association (U.S.)
Publisher :
Page : 0 pages
File Size : 11,36 MB
Release : 1957
Category : Marketing
ISBN :
Author : National Retail Merchants Association. Sales Promotion Division
Publisher :
Page : pages
File Size : 36,12 MB
Release : 1963
Category : Sales personnel
ISBN :
Author : National Retail Dry Goods Association (U.S.)
Publisher :
Page : 344 pages
File Size : 35,79 MB
Release : 1957
Category : Marketing
ISBN :
Author : National Retail Merchants Association. Sales Promotion Division
Publisher :
Page : pages
File Size : 16,69 MB
Release : 1957
Category : Sales personnel
ISBN :
Author : National Retail Merchants Association. Sales Promotion Division
Publisher :
Page : pages
File Size : 13,39 MB
Release : 1963
Category : Sales personnel
ISBN :
Author : National Retail Merchants Association. Sales Promotion Division
Publisher :
Page : 348 pages
File Size : 10,46 MB
Release : 1963
Category : Sales personnel
ISBN :
Author : National Retail Merchants Association. Sales Promotion Division
Publisher :
Page : pages
File Size : 24,19 MB
Release : 1963
Category : Sales
ISBN :
Author : Linda E. Swayne
Publisher : SAGE Publications
Page : 1960 pages
File Size : 41,8 MB
Release : 2011-08-08
Category : Business & Economics
ISBN : 1506320376
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Author :
Publisher :
Page : 552 pages
File Size : 48,72 MB
Release : 1970
Category : Sales promotion
ISBN :