Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Sales


Book Description

Selling the Cloud: A Playbook for Success in Cloud Software and Enterprise Sales, captures lessons learned from 25+ year veterans of enterprise-level software sales. The book brims with advice from technology sales titans from companies like Salesforce, Oracle, Cisco, Microsoft, IBM, Zoom, SAP, and DocuSign. Each chapter highlights key characteristics that help modern salespeople thrive, including: empathy, authenticity, creativity, and resilience in sales. The fusion of enterprise software product sales, services sales, and executive leadership expertise in this book delivers a unique distillation of proven strategies to grow your career in sales and into executive business leadership. Its insight is a solid reference for anyone involved in growth at a B2B company.




Behind the Cloud


Book Description

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.




SELLECOM 2: Selling Cloud Services


Book Description

Selling a telecom services like broadband is different from selling cloud services, like data storage or UCaaS. This is a guide to selling cloud communications (like UCaaS) and other cloud services for agents, VAR's and direct sales with sales scenarios and open ended questions for you to utilize on sales meetings.




33 Sales and Post-Sales Scripts for Cloud Computing Services


Book Description

33 Sales and Post-Sales Scripts for Cloud Computing Services by Vijay Martis Unlock the power of cloud computing sales with this comprehensive guide featuring 33 proven scripts for every stage of the sales process. From cold outreach to closing deals and beyond, this book equips you with the tools to navigate the complex world of cloud services sales. Inside, you'll find: • Customizable scripts for discovery calls, product demos, objection handling, and more • Strategies for tailoring your approach to different industries and company sizes • Tips for addressing common concerns like security, cost, and migration complexity • Techniques for post-sale engagement to drive customer retention and growth Whether you're new to cloud computing sales or a seasoned pro looking to refine your skills, this book provides the insights and practical tools you need to connect with prospects, overcome objections, and close more deals. Elevate your sales game and become a trusted advisor in the rapidly evolving cloud computing market.




The Cloudspotter's Guide


Book Description

Now in paperback: the runaway British bestseller that has cloudspotters everywhere looking up. Where do clouds come from? Why do they look the way they do? And why have they captured the imagination of timeless artists, Romantic poets, and every kid who's ever held a crayon? Veteran journalist and lifelong sky watcher Gavin Pretor-Pinney reveals everything there is to know about clouds, from history and science to art and pop culture. Cumulus, nimbostratus, and the dramatic and surfable Morning Glory cloud are just a few of the varieties explored in this smart, witty, and eclectic tour through the skies. Illustrated with striking photographs (including a new section in full-color) and line drawings featuring everything from classical paintings to lava lamps, The Cloudspotter's Guide will have enthusiasts, weather watchers, and the just plain curious floating on cloud nine.




Rise of the Data Cloud


Book Description

The rise of the Data Cloud is ushering in a new era of computing. The world’s digital data is mass migrating to the cloud, where it can be more effectively integrated, managed, and mobilized. The data cloud eliminates data siloes and enables data sharing with business partners, capitalizing on data network effects. It democratizes data analytics, making the most sophisticated data science tools accessible to organizations of all sizes. Data exchanges enable businesses to discover, explore, and easily purchase or sell data—opening up new revenue streams. Business leaders have long dreamed of data driving their organizations. Now, thanks to the Data Cloud, nothing stands in their way.




Sales Management for Improved Organizational Competitiveness and Performance


Book Description

With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to improve sales, customer relations, and customer satisfaction. The evolution of technology has also been promoting changes in the sales process, which provides new opportunities and challenges for enterprises at various levels. Sales Management for Improved Organizational Competitiveness and Performance highlights the influences of management, marketing, and technology on sales and presents trends in sales, namely the digital transformation that is taking place in organizations. The book also considers innovative concepts, techniques, and tools in the sales area. Covering a wide range of topics such as digital transformation, sales communication, and social media marketing, this reference work is ideal for managers, marketers, researchers, scholars, practitioners, academicians, instructors, and students.




Architecting the Cloud


Book Description

An expert guide to selecting the right cloud service model for your business Cloud computing is all the rage, allowing for the delivery of computing and storage capacity to a diverse community of end-recipients. However, before you can decide on a cloud model, you need to determine what the ideal cloud service model is for your business. Helping you cut through all the haze, Architecting the Cloud is vendor neutral and guides you in making one of the most critical technology decisions that you will face: selecting the right cloud service model(s) based on a combination of both business and technology requirements. Guides corporations through key cloud design considerations Discusses the pros and cons of each cloud service model Highlights major design considerations in areas such as security, data privacy, logging, data storage, SLA monitoring, and more Clearly defines the services cloud providers offer for each service model and the cloud services IT must provide Arming you with the information you need to choose the right cloud service provider, Architecting the Cloud is a comprehensive guide covering everything you need to be aware of in selecting the right cloud service model for you.




THE CLOUD architect


Book Description

Within each chapter I’ll share a story that is relevant to the topic of discus- sion. These stories are either a personal experience that I have been involved in during my career or one of a peer or colleague. The names of companies, individuals, and products will be masked by fictitious names. Storytelling helps readers relate better to technical topics because we all have similar experiences throughout our careers. As with any other shift in technology, there is a lot of hype and many myths and misperceptions about cloud computing that lead to resistance or difficulties for some organizations in adopting the cloud. I have observed the same behavior numerous times in my career with the adoption of the Internet, service-oriented architecture (SOA), agile methodologies, and others. I have been fortunate enough to have multiple opportunities to be a pioneer for several of these technology shifts. I will use some stories from the past to show the parallels between the resistance to cloud computing and the resistance to the predecessor technologies.




Beneath a Scarlet Sky


Book Description

A teenage boy in 1940s Italy becomes part of an underground railroad that helps Jews escape through the Alps, but when he is recruited to be the personal driver for a powerful Third Reich commander, he begins to spy for the Allies.