Marketing in the Digital Age


Book Description

Artificial intelligence, marketing automation and digital marketing tools help marketers target and reach consumers more effectively than ever before.There's a lot to understand in this new high-tech environment - social influencers, contextual digital ads, search engine optimization, paid search, Google Display Network, Facebook, pay-per-click, keyword auctions, programmatic advertising, social media marketing, walled gardens, email marketing, texting, mobile marketing, native advertising, content marketing, Amazon and more.This book is designed to help you understand and make sense of digital marketing innovation and how it integrates with traditional marketing best practices and strategies, creating a framework that will help you develop and execute successful marketing plans in this digital-first world.




Digital Selling


Book Description

Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging customers and generating leads to building an online network, with advice from leading sales and marketing expert Grant Leboff. Sales and marketing functions are increasingly converging, with lead generation frequently arising from digital promotional campaigns and opportunities for traditional sales techniques diminishing due to scarce customer attention and availability, not to mention the plethora of readily accessible product information online. Salespeople now need to understand and interact with customers via multiple channels, participating in social media, in collaboration with marketing, to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates, outlining the new strategies required to take advantage of the opportunities that exist, and provides the practical advice salespeople need to generate leads and sell more. Packed with great advice for engaging with customers online and via social media, this book explains: -Why embracing the social web is vital -How the sales role changes in a digital environment -The lead generation model in a digital world -How to build your online network This straightforward and practical book from one of today's thought leaders on digital sales and marketing, is essential reading for any sales professional.




Books in the Digital Age


Book Description

The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators. Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.




The New Digital Age


Book Description

'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future. 'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson







Marketing in the Digital Age


Book Description

The second edition of this text has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.




NAVIGATING B2B SALES (E-BOOK)


Book Description

Dive into the exciting and often surprising world of B2B sales with «Navigating B2B Sales: The Digital Age Unpacked». This guidebook, curated from the best articles on B2BModernSelling.com, is more than a reference - it's an engaging narrative that is both informative and entertaining. Through sixteen distinct chapters, this book from Roland Kümin peels back the curtain on the current state of B2B sales, serving as an indispensable roadmap for entrepreneurs, accomplished sales and revenue individuals, and anyone keen to gain the upper hand in the digitally-driven marketplace of today. From the art of building an elite sales team to the intriguing rise of AI and MACH technology, we traverse a myriad of topics that sit at the heart of modern B2B sales. We'll delve into the significance of data, the simplification of the purchase process, the redefinition of customer value, and the fresh mindset required of today's B2B marketers. We discuss the role of authentic events, the importance of active listening, the innovative approaches to customer targeting, and the growing impact of video email communication. We conclude with a comprehensive overview of future B2B sales trends and a handy guide to the latest sales technologies. «Navigating B2B Sales: The Digital Age Unpacked» is your go-to resource for mastering the waves of the B2B sales ocean, making it a fun, insightful, and ultimately rewarding journey. Hop on board, and let's conquer the digital age of sales together!




Social Selling In The Digital Era


Book Description

Your indispensable guide to succeeding in the always-changing landscape of contemporary sales and company development is "Social Selling In The Digital Era: Using Social Media to Drive Sales and Grow Your Business". Harnessing the power of social media is no longer a choice; it is a requirement in this dynamic and interconnected world. Learn the tactics and techniques needed to succeed in the digital age, as well as to survive it. This extensive book reveals the art of "social selling," a revolutionary strategy that makes the most of social media's enormous potential to forge deep relationships and boost sales like never before. Explore the nuances of social media sites like YouTube, Instagram, Facebook, LinkedIn, and Twitter to find out how to use their special features to the advantage of your company. As you create engaging content, optimize it for various platforms, and build a strong online presence, you can unleash the power of content marketing, thought leadership, and engagement tactics. Establishing a reputation in your sector becomes second nature, and cultivating connections and gaining trust become effortless tasks. Learn how to measure and analyze the effectiveness of your social selling activities so that you can make data-driven choices that will lead to long-term success. Discover useful tips for time management and productivity in a world that is always moving faster. Learn how to organize your work to get the most out of it. When the inevitable complaints and criticism come, use empathy, openness, and skillful communication to convert them into learning opportunities. Discover how to scale your social selling tactics for long-term success and help your company prosper in a time when the digital environment is always changing. Establish measurable goals, create scalable procedures, and make use of technology to create a successful online presence. In a world where the digital revolution is inexorable, "Social Selling In The Digital Era" is your ticket to success. It is a guide to succeeding in the thrilling field of social selling, not simply a book. This book provides you with the skills and information required to succeed in the field of social selling, regardless of whether you're an experienced salesperson or an entrepreneur looking to grow your company. Accept the power of social media and allow it to propel your company's expansion and sales. This book is your dependable travel companion as you embark on your adventure in the digital age. Get your copy now to join the ranks of prosperous companies that see the real potential of social selling in the digital era. The current corporate world is waiting for you!




Selling in the Digital Age


Book Description

Advances in technology ha ...




Sales Automation Done Right


Book Description