Journal


Book Description
















Customer Engagement


Book Description

How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.




Image Technology


Book Description

Image processing and machine vision are fields of renewed interest in the commercial market. People in industry, managers, and technical engineers are looking for new technologies to move into the market. Many of the most promising developments are taking place in the field of image processing and its applications. The book offers a broad coverage of advances in a range of topics in image processing and machine vision.




Physical Activity


Book Description

Physical activity and its relationship to health is one of the great issues of our age. The causes of, and solutions to, physical inactivity are complex and multi-dimensional, and therefore the subject needs to be studied and understood from a variety of perspectives. This is the first textbook to provide a truly multi-disciplinary introduction to physical activity studies. Offering a complete foundation to the subject, it covers the basics of every core discipline from biochemistry, public health and biomechanics to physiology, sport psychology and sociology. It introduces a full range of topics across the physical activity curriculum, including behaviour change, motor skill development, nutrition, exercise prescription, public health policy, and physical education, providing a well-balanced and international perspective on each important issue. There is also a strong emphasis throughout the book on the practical, applied dimensions of physical activity, including innovative approaches to promotion and intervention tailored to every age range and environment. Physical Activity: A Multi-disciplinary Introduction is an indispensable companion to any course or degree programme with an emphasis on physical activity and health. A variety of exclusive eResources to aid teaching and learning are also available via the Routledge website.




Redesigning Management Education and Research


Book Description

The field of management education and research has become an industry of its own an industry with fierce international competition in a global arena. Here, the authors argue that a series of mechanisms has led to mimicking and thus strategic convergence among business schools. The authors further argue that this has resulted in a loss of relevance and diversity of the management knowledge produced and taught in a multipolar world. They view this as counterproductive to business schools, students, firms, societies and other stakeholders, including scholars themselves. Based in part on the work of SFM (Société Française de Management the French Academy of Management), the authors of this volume endeavour to engage in strategic conversations with stakeholders in an effort to reshape the field of management studies. Redesigning Management Education and Research revisits the foundations of management research and education, suggests ways to redesign the content taught to better fit the needs of firms and society at large, and proposes actions and concrete examples of what could be done to restructure the institutional setting of the field of management. This book calls for collective strategies from management scholars to influence some of the de facto regulation mechanisms that have appeared over recent years, such as business school rankings and the race for publication in a narrow list of academic journals. This book is also a plea for working on those issues beyond the specificities of national contexts to encompass a broader regional perspective in order to reshape the rules of the game in management education and research. Teachers, researchers and deans, as well as practitioners from all areas of business will find this volume illuminating. It offers an ambitious vision and a practical framework aimed squarely at remaking management education and research to be relevant to the demands of the twenty-first century.




Advances in Visual Computing


Book Description

The two volume set LNCS 8887 and 8888 constitutes the refereed proceedings of the 10th International Symposium on Visual Computing, ISVC 2014, held in Las Vegas, NV, USA. The 74 revised full papers and 55 poster papers presented together with 39 special track papers were carefully reviewed and selected from more than 280 submissions. The papers are organized in topical sections: Part I (LNCS 8887) comprises computational bioimaging, computer graphics; motion, tracking, feature extraction and matching, segmentation, visualization, mapping, modeling and surface reconstruction, unmanned autonomous systems, medical imaging, tracking for human activity monitoring, intelligent transportation systems, visual perception and robotic systems. Part II (LNCS 8888) comprises topics such as computational bioimaging , recognition, computer vision, applications, face processing and recognition, virtual reality, and the poster sessions.