Water and the California Dream


Book Description

In the last one hundred years, imported water has transformed the environment of the Golden State and its quality of life, with land ownership patterns and real estate boosterism dramatically altering both urban and rural communities. The key to this transformation has been expanded access to water from the Eastern Sierra, the Colorado River, and Northern California rivers. "Whoever brings the water, brings the people," wrote engineer William Mulholland, under whose leadership the process of growth through irrigation began. Now, using first–person voices of Californians to reveal the resulting changes, author David Carle concludes that it may be time to stop drowning the California dream of the good life with imported water. Using oral histories, contemporary newspaper articles, and autobiographies, Carle explores the historic changes in California, showing how imported water has shaped the pattern of population growth in the state. Because water choices remain the primary tool for shaping California's future, Carle also argues that it is possible to improve both the state's damaged environment and the quality of life if Californians will step out of this historic pattern and embrace limited water supplies as a fact of life in this naturally dry region.




Landscape Architecture


Book Description







Effectiveness and Impacts of Dust Control Measures for Owens Lake


Book Description

During the 20th century, the city of Los Angeles diverted surface water flowing into Owens Lake for water supply, transforming the large, closed-basin, saline lake into a small brine pool surrounded by dry playa. Under high winds, the exposed lakebed produced large amounts of airborne dust, resulting in the highest concentrations of airborne particulate matter with an aerodynamic diameter of 10 micrometers or less (PM10) in the United States. Since 2000, the Los Angeles Department of Water and Power, at the direction of the Great Basin Unified Air Pollution Control District, has been constructing and implementing dust control measures on the dry lakebed, with the objective of meeting the U.S. Environmental Protection Agency National Ambient Air Quality Standards for PM10 and the PM10 standards set by the state of California. Many of the dust control measures used at Owens Lake require large amounts of water, energy, and maintenance to sustain their performance. Effectiveness and Impacts of Dust Control Measures for Owens Lake evaluates the effectiveness of alternative solutions for their degree of PM10 reduction and the extent that they reduce use of water in controlling dust emissions. This report considers the associated energy and environmental and economic impacts of these proposed measures and assesses their durability and reliability.













Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing


Book Description

​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​




Transforming California


Book Description

In Transforming California, Stephanie Pincetl argues that the transformation of nature in order to enhance economic development lies at the heart of much of the state's recent history. She sees late-twentieth-century California on a path of continued environmental degradation, gripped by cynicism about government. Transforming California describes the evolution of the state's institutions of government as they apply to land use and development, and it shows how land-use decisions affect people's quality of life and their daily interactions with each other and with their environment. Pincetl offers an alternative vision for the renewal of the democratic spirit and process in California and for a reconciliation with nature.