Book Description
[BoP] The Bottom of the Pyramid is the largest but the poorest social group which is spread around the world. Introduction of the academic perspective of the Bottom of the Pyramid (BoP) lead to a number studies and researches conducted in this area. Most of the scholars were focusing on the emerging Asian and South American markets such as India, Bangladesh, Brazil and other. Number of companies such as Unilever, Nestle have already established their corporate presence in those areas. Nevertheless the primary focus of the study is to figure out how the private sector can influence the poverty reduction in African region and what is the climate of possible development of privately owned companies on the continent. The primary focus of the study is to find out how the private sector can influence the poverty reduction in African region. Moreover, the region specific possible business models will be analyzed as a key tool of a market entry strategies. Secondary research data is fundamental for this research. Therefore, number of publications in the area of business operations in BoP and up to date reports on the African business environment will be used. Moreover a precise case study analysis will be used in order to define the key success factors of a market entry strategy and combine them in a framework that can be applicable by any company. Being poor means having no choice; it is a state of mind not just a social class. The consumers in rural areas of Bangladesh and residents of Indian slums pay 30% more for the goods on a daily basis. The main reason for that is an absolute absence of the business infrastructure that might let companies to establish their distribution channels in these areas. The African perspective is far different but it is essential to pay attention to the growth rate since 1990 and serve the African consumers with an income less then 2$ a day.
