All Business is Show Business


Book Description

Scott McKain has discovered what the entertainment industry has always known--to be successful, companies must create an emotional link with their customers. This guide shows how to create an atmosphere and experience that will make clients want a repeat performance.




Show Biz, from Vaude to Video


Book Description




Show Biz Training


Book Description

"Entertainers and trainers have a lot in common. Both require an audience. Both require a polished, professional delivery. And both must attract -- and keep -- attention. Or else the show is over. Unlike the audience at a show, training participants are often disinterested and easily distracted. In order to keep them tuned in and help them retain information, trainers are constantly in search of new ways to engage learners. Grounded in the latest adult learning and training theories, "Show Biz Training" provides creative techniques that use comedy, props, magic, theater, and music, giving readers all the tools they need to perform the many activities found inside. The book uses specific examples and provides step-by-step instructions, resource lists, and worksheets to help trainers support and further learning by engaging emotion, building rapport, creating the proper atmosphere, and crafting lessons out of a host of entertainment-inspired ideas. Packed with fun, original concepts for serious educators, "Show Biz Training"is a highly informative way to set the stage for exciting, effective learning."




The Business of Show


Book Description

'THE BUSINESS OF SHOW: A Guide to the Entertainment Business for the Performing Artist' contains vital information for the career-driven performer venturing down the professional path. More than 90 successful actors, singers, dancers, directors, choreographers, artistic directors, producers, agents, and casting directors contribute current insightful facts about working in today's entertainment industry. A wealth of topics-marketing, networking, type, strategy, auditions, education, where the work is, rejection, contract negotiations, rehearsal protocol, understudies, unions, agents, managers, tax deductions, professional conduct, survival jobs, career longevity, career transition, and much more-are made accessible through humor, real stories, and to-the-point advice. With a fresh and honest focus, THE BUSINESS OF SHOW will prepare you to pursue your dreams of working in "the biz" with passion and, more than ever, a comprehensive understanding of the business side.




There's No Business That's Not Show Business


Book Description

Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! There's No Business That's Not Show Business demonstrates how to use "show biz" techniques to cut through the clutter, engage your customers personally, differentiate your product or brand--and create real, long--term value. These techniques can be adapted for any product, service, or market--consumer or B2B. You'll learn how to clearly identify strategic objectives and expected outcomes; target your high--value customers; ensure that "show biz" marketing promotes your core brand message; extend your impact via PR and CRM; and, above all, achieve quantifiable results.




True Biz


Book Description

NEW YORK TIMES BESTSELLER • REESE’S BOOK CLUB PICK • A “tender, beautiful and radiantly outraged” (The New York Times Book Review) novel that follows a year of seismic romantic, political, and familial shifts for a teacher and her students at a boarding school for the deaf, from the acclaimed author of Girl at War “For those who loved the Oscar-winning film CODA, a boarding school for deaf students is the setting for a kaleidoscope of experiences.”—The Washington Post ONE OF THE BEST BOOKS OF THE YEAR: NPR, The Washington Post, Publishers Weekly, Booklist True biz (adj./exclamation; American Sign Language): really, seriously, definitely, real-talk True biz? The students at the River Valley School for the Deaf just want to hook up, pass their history finals, and have politicians, doctors, and their parents stop telling them what to do with their bodies. This revelatory novel plunges readers into the halls of a residential school for the deaf, where they’ll meet Charlie, a rebellious transfer student who’s never met another deaf person before; Austin, the school’s golden boy, whose world is rocked when his baby sister is born hearing; and February, the hearing headmistress, a CODA (child of deaf adult(s)) who is fighting to keep her school open and her marriage intact, but might not be able to do both. As a series of crises both personal and political threaten to unravel each of them, Charlie, Austin, and February find their lives inextricable from one another—and changed forever. This is a story of sign language and lip-reading, disability and civil rights, isolation and injustice, first love and loss, and, above all, great persistence, daring, and joy. Absorbing and assured, idiosyncratic and relatable, this is an unforgettable journey into the Deaf community and a universal celebration of human connection.




The Unusual Suspect


Book Description

Stephen Baldwin reveals his unbelievable change from a hardcore party boy to a hardcore follower of Jesus Christ. The core of his message: "You must be willing to try faith God's way, not yours, and when you do you will find a life beyond anything you could have dreamed."




It's Your Biz


Book Description

Making sound investments is tough enough without having to worry about unscrupulous financial advisers and outright frauds. But recently strengthened laws aren't enough to stop the "professionals" intent on profiting from--or just plain stealing--your money. As an Enforcement Branch Chief at the Securities and Exchange Commission, Pat Huddleston witnessed countless people lose their life savings to reckless stockbrokers and fraudulent schemes. Now an SEC-recommended Receiver andCEO of a securities and investment fraud investigation agency, Huddleston has intimate knowledge of how scam artists and bad brokers operate. In The Vigilant Investor, he explains WHY we fall for investment scams, HOW con artists play on our emotions, and WHAT we can do to protect ourselves from predators. With its unique look into the science of financial decision making, the book blows up the popular myths and simplistic "do's and don'ts" of investing while sharing techniques anyone can use to perform due diligence even better than the "experts." With gripping stories of actual cases, Huddleston sheds light on the dark corners of the investment industry and teaches investors and professionals alike how to spot fraud and guard themselves against financial catastrophe.







The Show Business Nobody Knows


Book Description

From four-letter words to the legitimate theatre, from the casting couch to the work of Edward Albee, The Midnight Earl has walked a beat that has made him privy to many scandalous, salacious, and heartwarming stories. He has never revealed them before; he has chosen to do so now, in The Show Business Nobody Knows.--From publisher description.