So I Published a Magazine: Conversations with Independent Publishers from Around the Globe


Book Description

If you've ever thought about publishing a magazine or wondered what it would take, award-winning author Lorraine Phillips' latest release "So I Published A Magazine" features sixteen honest, candid conversations with independent publishers from around the globe to find out exactly what it takes to start and run a magazine. Lorraine asked questions like: How did you fund your magazine? Did you do any market research or create a business plan prior to launching? How do you attract readers? What do you do to attract advertisers? How important is social media to your operation? Who handles distribution? What factors do you think contribute to the success or failure of a magazine? And much more. Together, these publishers will help you create the blueprint for your very own publication. Featured magazines include: Blow, Cereal, Concrete Wave, Delayed Gratification, Disegno, HOLO, IdN, Katachi, Lionheart, Little White Lies, PAPER, Sneaker Freaker, Things & Ink, 3x3, Very Nearly Almost (VNA) and Wax Poetics.




Publish Your First Magazine (Second Edition): A Practical Guide for Wannabe Publishers


Book Description

Have an idea for a magazine but don't know where to start? Find out everything I learned about the magazine publishing business that enabled me to go from idea to newsstand on my first attempt. This quick, easy guide is packed with useful information on how to "Publish Your First Magazine." I'll not only show you my process but also provide you with the documentation I created and used along the way. Now you can learn in a weekend what took me two years to research-it's exactly what's needed for anyone who's contemplating producing a print magazine in today's highly volatile and competitive marketplace. In this new and expanded edition you will learn: * Magazine business fundamentals * The necessary start-up costs * How to manage the editorial process * How to brand and design your publication * The different ways a magazine can be monetized * How to set your ad rates and sell ads * Great sources for content and photography * How to effectively use social media to connect with your audience And much, much more




Innovations in Magazine Publishing


Book Description

This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of the Covid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring. This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.




The Handbook of Magazine Studies


Book Description

A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience. This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact. Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book: Discusses media theory, academic research, and real-world organizational dynamics Presents essays from both emerging and established scholars in disciplines such as art, geography, and women’s studies Features in-depth case studies of magazines in international, national, and regional contexts Explores issues surrounding race, ethnicity, activism, and resistance Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.







So You Want to Publish a Magazine?


Book Description

The process of creating graphic design cannot be easily defined: each designer has their own way of seeing the world and approaching their work. Graphic Design Process features a series of in-depth case studies exploring a range of both universal and unique design methods. Chapters investigate typical creative strategies – Research, Inspiration, Drawing, Narrative, Abstraction, Development and Collaboration – examining the work of 23 graphic designers from around the world. Work featured includes projects by Philippe Apeloig, Michael Bierut, Ed Fella, James Goggin, Anette Lenz, Johnson Banks, Me Company, Graphic Thought Facility, Ahn Sang-Soo and Ralph Schraivogel. This book is aimed at students and educators, as well as practising designers interested in the working methodologies of their peers.










Inside Magazine Publishing


Book Description

Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail. The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com). Subject areas covered include: UK magazine publishing today changing business models originating and managing creative content magazine writing and design circulation sales and advertising distribution and marketing the magazine in the digital age. There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary. Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.




Perle and Williams on Publishing Law


Book Description

This valuable handbook covers the relations between writer/publisher and publisher/public, including the latest approaches to clearing text for libel, privacy, and related legal exposure, contracts, negotiating royalties, advances, options, writer's warranty, subsidiary rights splits; intellectual property issues, including electronic publishing and software, trademark and copyright law, filing procedures; antitrust issues; with expert analysis on numerous other topics. By Mark A. Fischer, E. Gabriel Perle and John Taylor Williams. Perle, Williams and& Fischer on Publishing Law, Fourth Edition describes contract and problem issues commonly encountered in negotiating royalties, advances, options, writer's warranty, subsidiary rights splits, and much more. You'll also find intellectual property issues as they affect publishing, including electronic publishing and software, trademark and copyright law, filing procedures, antitrust issues, and more, including: Extensive coverage of copyright issues including fair use, duration and ownership. International considerations in publishing including coverage of conventions and treaties. The authors also look at international issues involved in contract drafting. Complete coverage of moral rights, what they are and how they are treated both domestically and internationally. An overview of how antitrust laws in the US impact publishing rights. Publishing contracts are examined in depth. Given that the publishing landscape now includes eBooks, periodicals, traditional print and multimedia considerations, drafting an effective contract has become even more important. The authors explore this topic in great detail. And much more.