Author : Gashaw Abeza
Publisher : World Scientific
Page : 507 pages
File Size : 18,30 MB
Release : 2021-07-26
Category : Business & Economics
ISBN : 9811237670
This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.
Author : Gashaw Abeza
Publisher : Taylor & Francis
Page : 211 pages
File Size : 50,77 MB
Release : 2023-12-05
Category : Sports & Recreation
ISBN : 1003815936
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work of leading sport researchers from around the world, the book presents evidence-based analysis of contemporary topics including fan engagement, athlete activism, branding and sponsorship strategies, sportswashing, public relations and crisis communication. It presents case studies from sports and events such as the Olympic Games, the WNBA, professional football leagues, and Peloton, and across social media platforms including TikTok, Twitter and Instagram. This is essential reading for anybody with an interest in sport media, sport business, the sociology of sport, digital business, or new media studies.
Author : Timothy Newman
Publisher : Routledge
Page : 201 pages
File Size : 49,10 MB
Release : 2017-01-08
Category : Sports & Recreation
ISBN : 1351817191
From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.
Author : Jimmy Sanderson
Publisher : Emerald Group Publishing
Page : 296 pages
File Size : 39,87 MB
Release : 2022-04-13
Category : Social Science
ISBN : 1800716834
This volume brings together a collection of essays from leading global scholars working in diverse areas as sport sociology, sport management, sport media, and sport communication to illustrate how sociological approaches are imperative to enhancing our understanding of sport and social media and digital technology.
Author : Gashaw Abeza
Publisher : Taylor & Francis
Page : 108 pages
File Size : 49,25 MB
Release : 2023-12-06
Category : Sports & Recreation
ISBN : 1003851444
This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization’s social media platforms and outputs. This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.
Author : Timothy Newman
Publisher : Routledge
Page : 217 pages
File Size : 32,86 MB
Release : 2017-01-08
Category : Sports & Recreation
ISBN : 1351817205
From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.
Author : Neil Farrington
Publisher : Routledge
Page : 159 pages
File Size : 23,61 MB
Release : 2017-07-14
Category : Social Science
ISBN : 1134473575
Racist abuse may at one time have been hurled across the sports stadium or scrawled on a wall. But in today’s social media world it can be published to millions, from almost anywhere, in an instant. Sport, Racism and Social Media provides the first significant, academic account of how social media is shaping the nature of racisms in sport. Among the questions it addresses are: How, and why, is racism being expressed across different social media platforms and sporting contexts? To what extent is social media providing new platforms for traditional prejudices or actually creating new forms of racism? How can campaigners, authorities and individuals best challenge and counter these forms of racism? Combining analysis of social media content with in-depth interviews with athletes, fans, campaigners and officials, and including extensive case studies of soccer, boxing, the NHL, the NBA, and cricket, the book provides important new insights on a familiar but ever changing story. It is essential reading for any student, researcher, media professional, administrator or policy-maker with an interest in sport, new media or the issue of racism in wider society.
Author : Joseph Maguire
Publisher : Human Kinetics
Page : 400 pages
File Size : 49,47 MB
Release : 2014-01-02
Category : Sports & Recreation
ISBN : 1492582573
Social Sciences in Sport presents discipline-specific knowledge in the social sciences, which aids in understanding the problems and potential of contemporary sport practices and experiences. This interdisciplinary reference provides in-depth coverage of sport studies and 14 social sciences, drawing connections across these disciplines to illuminate key issues and illustrate possibilities for change. Written by leading figures in the social sciences, the book synthesizes theory and research in social science and sport into four distinct areas: • Identity, which discusses individual development and ethical considerations from history, philosophy, and psychology • Community, which considers anthropology, sociology, geography, and media studies when looking at sport in social groups • Capital, which draws research in status, wealth, power, and resources from economics, political science, and international relations • Governance, which discusses the enhancement of sport through law, social policy, management studies, and education Organized around these topics into four parts, this reference places sport in the broader social sciences, showing where researchers in kinesiology and other disciplines can augment their knowledge base. Noting the range of issues and concerns in today’s sport environment, readers will analyze the potential of a human development model in sport studies. Editor Joseph Maguire and an esteemed team of contributors present the evolution of sport in various social sciences. A stage-setting introduction explains the relevance of a social scientific perspective on sport and physical activity, and part introductions outline many relationships between the social sciences and sport. Chapters include a historical overview of the discipline or subject area, the core concepts and main theoretical perspectives in that area of expertise, critical findings, and the contemporary debates that characterize sport. Equipped with the social scientific knowledge and new perspectives from this essential collection, students and practitioners will be able to navigate classic and emerging issues in sport. Whether readers are social scientists considering sport as a subject of study or sport studies scholars attempting to make connections with the broader disciplines, Social Sciences in Sport promotes development of and through sport.
Author : Jimmy Sanderson
Publisher :
Page : 0 pages
File Size : 24,19 MB
Release : 2015
Category : Social media
ISBN : 9781935412977
Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a result, sport organization personnel have been faced with the challenge of both integrating and optimising social media. (Insert paragraph) Given the rapid proliferation of social media into sport, organizational approaches are varied. Authors Jimmy Sanderson and Christopher Yandle fill the need for a central resource that can link practical examples with academic research to provide a compelling overview of developing successful social media plans for sport organizations. The content within the book will be beneficial to industry professionals as well as be a useful classroom resource for sport management and sport communication faculty and students. As an additional resource, the text also includes case studies and input from athletic administrators, coaches, and athletes.
Author : Brett Hutchins
Publisher : Routledge
Page : 305 pages
File Size : 35,33 MB
Release : 2013-09-05
Category : Sports & Recreation
ISBN : 113410801X
Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented multi-platforming embraced online, mobile devices, game consoles and broadcast television, with the BBC providing 2,500 hours of live coverage, including every competitive event, much in high definition and some in 3D. The BBC also had 12 million requests for video on mobile phones and 9.2 million browsers on its mobile Olympics website and app. This pattern will only intensify at future sport mega events like the 2014 FIFA World Cup and 2016 Summer Olympics, both of which will take place in Brazil. Increasingly, when people talk of the screen that delivers footage of their favorite professional sport, they are describing desktop, laptop, and tablet computer screens as well as television and mobile handsets. Digital Media Sport analyzes the intersecting issues of technological change, market power, and cultural practices that shape the contemporary global sports media landscape. The complexity of these related issues demands an interdisciplinary approach that is adopted here in a series of thematically-organized essays by international scholars working in media studies, Internet studies, sociology, cultural studies, and sport studies. .
