Author : Ian Dunning
Publisher : TradeTech Solutions Ltd
Page : 123 pages
File Size : 28,33 MB
Release : 2020-05-29
Category : Business & Economics
ISBN : 1838064001
This Guide has been written to cover all aspects of the reality of B2B eCommerce. The emphasis is on practical advice for British SMEs that can bring you immediate economic benefits.
Author : Daniel J. Mosley
Publisher : Prentice Hall Professional
Page : 282 pages
File Size : 20,13 MB
Release : 2002
Category : Computers
ISBN : 9780130084682
Offers advice on designing and implementing a software test automation infrastructure, and identifies what current popular testing approaches can and cannot accomplish. Rejecting the automation life cycle model, the authors favor limited automation of unit, integration, and system testing. They also present a control synchronized data-driven framework to help jump-start an automation project. Examples are provided in the Rational suite test studio, and source code is available at a supporting web site. Annotation copyrighted by Book News, Inc., Portland, OR.
Author : Simone Guercini
Publisher : Edward Elgar Publishing
Page : 185 pages
File Size : 11,53 MB
Release : 2023-12-11
Category : Business & Economics
ISBN : 1035312875
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.
Author : Elfriede Dustin
Publisher : Pearson Education
Page : 576 pages
File Size : 14,69 MB
Release : 2009-03-04
Category : Computers
ISBN : 0321619595
“This book fills a huge gap in our knowledge of software testing. It does an excellent job describing how test automation differs from other test activities, and clearly lays out what kind of skills and knowledge are needed to automate tests. The book is essential reading for students of testing and a bible for practitioners.” –Jeff Offutt, Professor of Software Engineering, George Mason University “This new book naturally expands upon its predecessor, Automated Software Testing, and is the perfect reference for software practitioners applying automated software testing to their development efforts. Mandatory reading for software testing professionals!” –Jeff Rashka, PMP, Coauthor of Automated Software Testing and Quality Web Systems Testing accounts for an increasingly large percentage of the time and cost of new software development. Using automated software testing (AST), developers and software testers can optimize the software testing lifecycle and thus reduce cost. As technologies and development grow increasingly complex, AST becomes even more indispensable. This book builds on some of the proven practices and the automated testing lifecycle methodology (ATLM) described in Automated Software Testing and provides a renewed practical, start-to-finish guide to implementing AST successfully. In Implementing Automated Software Testing, three leading experts explain AST in detail, systematically reviewing its components, capabilities, and limitations. Drawing on their experience deploying AST in both defense and commercial industry, they walk you through the entire implementation process–identifying best practices, crucial success factors, and key pitfalls along with solutions for avoiding them. You will learn how to: Make a realistic business case for AST, and use it to drive your initiative Clarify your testing requirements and develop an automation strategy that reflects them Build efficient test environments and choose the right automation tools and techniques for your environment Use proven metrics to continuously track your progress and adjust accordingly Whether you’re a test professional, QA specialist, project manager, or developer, this book can help you bring unprecedented efficiency to testing–and then use AST to improve your entire development lifecycle.
Author : Nathan Williams
Publisher : Createspace Independent Publishing Platform
Page : 98 pages
File Size : 22,15 MB
Release : 2016-11-01
Category :
ISBN : 9781540488091
Coming Soon!
Author : Ralf Strauss
Publisher : Springer Nature
Page : 350 pages
File Size : 44,48 MB
Release :
Category :
ISBN : 3031642953
Author : Harvard Business Review
Publisher : Harvard Business Press
Page : 656 pages
File Size : 42,1 MB
Release : 2020-05-26
Category : Business & Economics
ISBN : 1633699366
Stop pushing products. Start empowering your salespeople cultivating relationships with the right customers. In today's economy, companies are fighting tooth and nail for their customers' attention. Hyper-informed buyers with more options are making purchasing decisions faster than ever. How can you optimize your marketing operations and sales teams and so your offerings can get through and rise to the top? HBR's 10 Must Reads for Sales and Marketing Collection offers the ideas and strategies to help you get there. Included in this set are HBR's 10 Must Reads on Sales, HBR's 10 Must Reads on Strategic Marketing, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Negotiation, and HBR's 10 Must Reads on Public Speaking and Presenting. This compilation offers insights from world-class experts on the topics including enhancing the joint performance of sales and marketing; motivating your sales force; getting a clear view of your brand's strengths and weaknesses; setting the stage for a successful negotiation; and communicating with clarity and impact. It includes fifty articles selected by HBR's editors from renowned thought leaders such as Andris Zoltners, Theodore Levitt, and Deborah Tannen, and features the indispensable article "How to Give a Killer Presentation" by Chris Anderson. It's time to establish, sustain, and extend your next groundbreaking sales and marketing initiative. HBR's 10 Must Reads for Sales and Marketing Collection will lead you there. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
Author : Mike Cohn
Publisher : Addison-Wesley Professional
Page : 291 pages
File Size : 22,47 MB
Release : 2004-03-01
Category : Computers
ISBN : 0132702649
Thoroughly reviewed and eagerly anticipated by the agile community, User Stories Applied offers a requirements process that saves time, eliminates rework, and leads directly to better software. The best way to build software that meets users' needs is to begin with "user stories": simple, clear, brief descriptions of functionality that will be valuable to real users. In User Stories Applied, Mike Cohn provides you with a front-to-back blueprint for writing these user stories and weaving them into your development lifecycle. You'll learn what makes a great user story, and what makes a bad one. You'll discover practical ways to gather user stories, even when you can't speak with your users. Then, once you've compiled your user stories, Cohn shows how to organize them, prioritize them, and use them for planning, management, and testing. User role modeling: understanding what users have in common, and where they differ Gathering stories: user interviewing, questionnaires, observation, and workshops Working with managers, trainers, salespeople and other "proxies" Writing user stories for acceptance testing Using stories to prioritize, set schedules, and estimate release costs Includes end-of-chapter practice questions and exercises User Stories Applied will be invaluable to every software developer, tester, analyst, and manager working with any agile method: XP, Scrum... or even your own home-grown approach.
Author : Adam Spriggs
Publisher :
Page : 416 pages
File Size : 12,6 MB
Release : 2019-08-02
Category :
ISBN : 9780648287223
AMPscript is a scripting language for Salesforce Marketing Cloud. You can use it to create highly sophisticated, personalized content through an extensive set of functions.The language follows a simple syntax and semantics. With an understanding of the fundamentals, you can quickly gain proficiency in AMPscript - no prior experience in scripting languages is needed.This book extends the existing Salesforce documentation to provide an authoritative reference manual on AMPscript. Whether you are inexperienced in writing scripts or are already highly proficient in AMPscript, this book will enable you to enjoy rapid development through clear explanations and extensive documentation on all AMPscript functions, including real-world supporting code samples for you to reuse.
Author : Jaime Buelta
Publisher : Packt Publishing Ltd
Page : 527 pages
File Size : 26,46 MB
Release : 2020-05-29
Category : Computers
ISBN : 1800202598
Get a firm grip on the core processes including browser automation, web scraping, Word, Excel, and GUI automation with Python 3.8 and higher Key FeaturesAutomate integral business processes such as report generation, email marketing, and lead generationExplore automated code testing and Python’s growth in data science and AI automation in three new chaptersUnderstand techniques to extract information and generate appealing graphs, and reports with MatplotlibBook Description In this updated and extended version of Python Automation Cookbook, each chapter now comprises the newest recipes and is revised to align with Python 3.8 and higher. The book includes three new chapters that focus on using Python for test automation, machine learning projects, and for working with messy data. This edition will enable you to develop a sharp understanding of the fundamentals required to automate business processes through real-world tasks, such as developing your first web scraping application, analyzing information to generate spreadsheet reports with graphs, and communicating with automatically generated emails. Once you grasp the basics, you will acquire the practical knowledge to create stunning graphs and charts using Matplotlib, generate rich graphics with relevant information, automate marketing campaigns, build machine learning projects, and execute debugging techniques. By the end of this book, you will be proficient in identifying monotonous tasks and resolving process inefficiencies to produce superior and reliable systems. What you will learnLearn data wrangling with Python and Pandas for your data science and AI projectsAutomate tasks such as text classification, email filtering, and web scraping with PythonUse Matplotlib to generate a variety of stunning graphs, charts, and mapsAutomate a range of report generation tasks, from sending SMS and email campaigns to creating templates, adding images in Word, and even encrypting PDFsMaster web scraping and web crawling of popular file formats and directories with tools like Beautiful SoupBuild cool projects such as a Telegram bot for your marketing campaign, a reader from a news RSS feed, and a machine learning model to classify emails to the correct department based on their contentCreate fire-and-forget automation tasks by writing cron jobs, log files, and regexes with Python scriptingWho this book is for Python Automation Cookbook - Second Edition is for developers, data enthusiasts or anyone who wants to automate monotonous manual tasks related to business processes such as finance, sales, and HR, among others. Working knowledge of Python is all you need to get started with this book.
