Mapping Cultures


Book Description

An interdisciplinary collection exploring the practices and cultures of mapping in the arts, humanities and social sciences. It features contributions from scholars in critical cartography, social anthropology, film and cultural studies, literary studies, art and visual culture, marketing, museum studies, architecture, and popular music studies.







Collaborative Networks:Reference Modeling


Book Description

Collaborative Networks: Reference Modeling works to establish a theoretical foundation for Collaborative Networks. Particular emphasis is put on modeling multiple facets of collaborative networks and establishing a comprehensive modeling framework that captures and structures diverse perspectives of these complex entities. Further, this book introduces a contribution to the definition of reference models for Collaborative Networks. Collaborative Networks: Reference Modeling provides valuable elements for researchers, PhD students, engineers, managers, and leading practitioners interested in collaborative systems and networked society.




D.C. Libraries


Book Description




Market Segmentation


Book Description

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation. Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.




Mapping It Out


Book Description

Writers know only too well how long it can take—and how awkward it can be—to describe spatial relationships with words alone. And while a map might not always be worth a thousand words, a good one can help writers communicate an argument or explanation clearly, succinctly, and effectively. In his acclaimed How to Lie with Maps, Mark Monmonier showed how maps can distort facts. In Mapping it Out: Expository Cartography for the Humanities and Social Sciences, he shows authors and scholars how they can use expository cartography—the visual, two-dimensional organization of information—to heighten the impact of their books and articles. This concise, practical book is an introduction to the fundamental principles of graphic logic and design, from the basics of scale to the complex mapping of movement or change. Monmonier helps writers and researchers decide when maps are most useful and what formats work best in a wide range of subject areas, from literary criticism to sociology. He demonstrates, for example, various techniques for representing changes and patterns; different typefaces and how they can either clarify or confuse information; and the effectiveness of less traditional map forms, such as visibility base maps, frame-rectangle symbols, and complementary scatterplot designs for conveying complex spatial relationships. There is also a wealth of practical information on map compilation, cartobibliographies, copyright and permissions, facsimile reproduction, and the evaluation of source materials. Appendixes discuss the benefits and limitations of electronic graphics and pen-and-ink drafting, and how to work with a cartographic illustrator. Clearly written, and filled with real-world examples, Mapping it Out demystifies mapmaking for anyone writing in the humanities and social sciences. "A useful guide to a subject most people probably take too much for granted. It shows how map makers translate abstract data into eye-catching cartograms, as they are called. It combats cartographic illiteracy. It fights cartophobia. It may even teach you to find your way."—Christopher Lehmann-Haupt, The New York Times




World Scientific Reference On Innovation, The (In 4 Volumes)


Book Description

This multi-volume set covers a wide range of topics on innovation, which are all of great interest to academics, policymakers, university administrators, state and regional economic development officials, and students. Two unique features of the volume are the large body of global evidence on innovation presented and its consideration of the following timely and important topics in innovation: cybersecurity, open innovation, the globalization of R&D, and university technology transfer. Innovation is a topic of great importance in many fields in business administration, such as management, strategy, operations management, finance, marketing, and accounting, as well as in numerous social science disciplines, including economics, sociology, political science, and psychology. This volume fully reflects such interdisciplinary approaches.Volume 1 provides extensive global evidence on university technology transfer and innovation partnerships. Volume 2 is focused on the managerial and public policy implications of the globalization of R&D. Volume 3 presents start-of-the-art theoretical and empirical evidence on open innovation. Volume 4 is a comprehensive analysis of cybersecurity. This set is essential reading for those who wish to have a comprehensive understanding of the antecedents and consequences of innovation.