Book Description

This edited volume offers an historical perspective on the creation of a global mass industry around skiing. By focusing on the ski resort as loci par excellence for global exchange, the contributors consider the development of skiing around the world during the crucial post-war years. With its global lens, Leisure Cultures and the Making of Modern Ski Resorts highlights both commonalities and differences between countries. Experts across various fields of research cover developments across the ski-able world, from Europe, Asia and America to Australia. Attention to media and material cultures reveals an insight into global fashions, consumption and ski cultures, and the impact of mainstream media in the 1960s and 1970s. This global and interdisciplinary approach will appeal to history, sociology, cultural and media research scholars interested in a cultural history of skiing, as well as those with more broad interests in globalization, consumption research, and knowledge transfer.